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Outreach

Identify the most commonly cited domains for questions you're losing, revealing partnership and off-site optimization opportunities.

Outreach Opportunities identify domains that are frequently cited in AI search responses for prompts where your brand doesn't appear. These represent partnership and off-site optimization targets: influential sites you can build relationships with to improve your AI search visibility.

Since LLMs pull from across the web, your visibility strategy needs to extend beyond your own properties. This is off-site AEO (Answer Engine Optimization): building relationships with frequently-cited domains, contributing guest content, and influencing how your brand is represented across the broader web.

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Inboxes

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Losing: Mention Gaps

Prompts where competitors outperform you via mentions

Request mentions from sources on prompts where competitors have stronger visibility than you. This inbox identifies third-party content that mentions competitors but not you.

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3rd-Party Momentum

Growing authoritative content not mentioning you

Reach out to growing non-competitor pages before their narratives solidify without your brand.

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How It Works

AirOps identifies outreach opportunities by:

  1. Analyzing citation patterns across tracked prompts where competitors appear but you don't

  2. Identifying frequently-cited domains that AI platforms reference for topics in your space

  3. Prioritizing by impact: Ranking domains by citation frequency and prompt relevance

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What You'll See

Each opportunity includes:

  • Domain names: Sites being cited most frequently

  • Citation counts: How often each domain appears in AI responses

  • Example prompts: Specific questions where the domain is cited

  • Topic relevance: Which areas of your business the domain covers

  • Competitive context: Whether competitors are cited alongside these domains

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Taking Action

For each domain, evaluate:

  • Relationship potential: Do you have existing relationships to leverage?

  • Content contribution: Can you contribute guest posts or expert commentary?

  • Partnership opportunities: Co-marketing, affiliates, or sponsored content?

Bulk selection and Grid export:

Select multiple outreach opportunities using the checkboxes on the left side of each row, then click Take Action on Selected to:

  • Create New Grid: Generate a new Grid pre-populated with your selected domains for outreach tracking and workflow processing

  • Add to Existing Grid: Append selected domains to any existing Grid. A mapping modal appears so you can map domain data (domain name, citation count, prompts, etc.) to the appropriate Grid columns.

From the Outreach view you can also:

  • Track outreach status and monitor citation changes as partnerships develop

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