Prompts
Gain prompt-level intelligence into the specific prompts where your brand appears (or doesn't appear) in AI search results.
The Prompts view provides detailed insights into individual search prompts tracked across AI platforms. See which questions mention your brand, analyze competitor visibility, and identify gaps where your brand should appear but doesn't.
Each prompt is monitored daily across all connected AI search platforms, giving you a comprehensive view of your brand's performance at the question level. Use this data to understand which topics drive visibility and where you need to improve your content strategy.
Prompts Table
The main Prompts page displays a table of all tracked prompts with the following columns:
Prompt
The specific question or prompt being tracked across AI platforms
Topic
The topic category the prompt belongs to (e.g., Content Refresh)
Tags
Custom tags for organizing and filtering prompts
Prompt Type
Either Category Related or Brand Related, based on whether your brand is mentioned in the prompt itself
Prompt Volume
Relative search interest level (Very Low, Low, Medium, High, Very High) derived from AI search data and traditional search volume
Mention Rate
Percentage of AI responses that mention your brand, with trend indicator showing change over time
Citation Rate
Percentage of AI responses that cite your brand's content as a source, with trend indicator
Filtering and Organization
Use the controls at the top of the page to filter and organize your prompts:
Date Range: Select the time period to analyze
Region: Filter by geographic region (e.g., United States)
Filter: Apply additional filters to narrow down results
Prompt/Topic Toggle: Switch between viewing individual prompts or grouped by topic
Search: Find specific prompts by keyword
Prompt Management
Uploading Prompts via CSV
Click + Add Prompts to open the Upload Prompts modal. You can bulk import prompts from a CSV file:
Drag & drop your CSV file into the upload area, or click to browse
Supports CSV files up to 4 MB
Download template to get the correct CSV format
Each prompt should have a topic. Missing topics will be auto-created
Topics help you organize prompts into logical groups for easier filtering and analysis.
Editing Topics
Click Edit Topics to manage your topic categories. The Edit Topics modal allows you to:
View all topics with color-coded indicators for easy identification
Rename topics by editing the topic name directly
Delete topics using the trash icon next to each topic
Add new topics using the + Add Topic button
Topics are used to group related prompts together, making it easier to analyze visibility trends by theme (e.g., Content Refresh, Answer Engine Optimization, Content Strategy & Planning).
Managing Tags
Tags let you organize prompts with custom groupings beyond topics. Create tags like "Q1 Strategy," "December Targets," "Product Launch," or any grouping that fits your workflow.
Use tags to:
Group prompts by campaign or initiative
Track seasonal or time-based priorities
Organize by business unit or product line
Create custom views for reporting
Tags are optional and flexible. Add as many as you need to keep prompts organized.
Bulk Actions
Select multiple prompts using the checkboxes in the prompts table to perform bulk operations:
Select prompts: Click the checkbox next to each prompt you want to modify, or use the header checkbox to select all visible prompts
View selection count: A toolbar appears showing how many prompts are selected (e.g., "2 Selected")
Assign Tags: Type a new tag name and click Create to add a new tag, or select an existing tag to assign it to the selected prompts
Reassign Topic: Move selected prompts to a different topic category
Delete: Remove selected prompts from tracking
This allows you to efficiently reorganize large numbers of prompts or clean up prompts that are no longer relevant to your tracking strategy.
Prompt Detail View
Click on any prompt to open the detailed analysis view. This provides comprehensive visibility data for that specific prompt.
Prompt Visibility Chart
A time-series chart showing your brand's visibility percentage for this prompt over the selected date range. Track how your visibility changes day-to-day and identify trends.
Leaderboard
See how your brand stacks up against competitors for this specific prompt:
Topic
The brand or competitor name
Mentions
Total number of times each brand was mentioned across all tracked responses
Visibility
Percentage of responses where each brand appeared
This helps you understand your competitive position and identify which competitors are winning visibility for specific prompts.
Mention Rate by Platform
View your mention rate broken down by individual AI platform:
ChatGPT
Gemini
Perplexity
AI Mode
This reveals which platforms are most likely to mention your brand and where you may have visibility gaps.
Answer History
A chronological table showing every tracked response for this prompt:
Date
When the response was captured
Persona
The persona used when querying (e.g., Default)
Platform
Which AI platform generated the response
Answer Preview
A snippet of the AI-generated answer
Mentioned
Whether your brand was mentioned in this response
Competitors
Which competitors were mentioned in this response
Click on any answer row to drill down into the full response details.
Answer Detail View
Clicking on a specific answer in the Answer History opens the full response analysis. This view lets you examine exactly what each AI platform said and how brands were referenced.
Platform Tabs
Switch between responses from different platforms to compare how each AI engine answered the same prompt:
ChatGPT
Google AI Mode
Google AI Overview
Gemini
Perplexity
Brand Status
Quickly see your brand's presence in this specific response:
Brand is mentioned: Your brand name appears in the response text
Brand is not cited: Your content was not linked as a source
Mentions
View all brands and competitors mentioned in this response. Each mention shows the brand name with an indicator of how it was referenced.
Citations
See which sources the AI platform cited in its response. Citations show the source name and link to external content that the AI referenced when generating its answer. This helps you understand:
Which content sources are being used by AI platforms
Whether your content is being cited as authoritative
What competitor or third-party content is influencing AI responses
Full Answer
The complete text of the AI-generated response, allowing you to:
Read exactly how the AI answered the prompt
See the context around brand mentions
Understand how your brand is being positioned relative to competitors
Identify opportunities to improve your content for better AI visibility
Prompt Generation Methodology
AirOps generates tracked prompts using:
Traditional SEO keywords from your existing keyword strategy
Panel data from data providers that reflect AI search behavior and trends
Data science extraction to surface important questions and themes in your category
Prompt Volume Methodology
Prompt Volume indicates relative search interest to help you prioritize which prompts matter most. AirOps calculates this metric by combining:
AI search data: Data partnerships provide insight into AI search behavior and trends
Traditional search volume: Google search data is blended with AI prompt data to create a comprehensive view of demand across both search paradigms
Why Relative Indicators
Prompt Volume uses relative tiers rather than exact numbers. Precise volume figures for AI prompts are unreliable due to:
Personalization: AI responses vary based on user history and context
Multi-turn conversations: Users refine and continue prompts in ways that fragment volume across related prompts
Platform differences: Prompt patterns differ across ChatGPT, Perplexity, Gemini, and other AI engines
Relative indicators provide actionable prioritization without false precision.
Regional Tracking
Track prompt visibility across different countries by adding regions in your Brand Kit's Insight Settings. Each region runs prompts from that geographic context, letting you:
Understand geographic variations in brand mentions
Identify regional opportunities
Tailor content strategies by market
Monitor international competitive positioning
Persona Tracking
Track how AI platforms respond to the same prompts when asked by different user types. Configure personas in your Brand Kit's Insight Settings by defining a title and description for each. This lets you:
Compare AI answers across audience segments (e.g., CTO vs. CEO vs. Engineering Manager)
Identify which buyer personas see your brand mentioned most frequently
Understand how competitive positioning shifts based on user context
Each persona multiplies your total prompt runs. Tracking 200 prompts with three personas results in 600 total answers.
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