# Analytics

AirOps Analytics gives you a comprehensive view of how your brand shows up across both traditional Google search and AI search platforms. Track your visibility, monitor citations, and understand competitive positioning, all in one place.

## Answer Engines Tracked

Analytics monitors your brand's presence across major AI search platforms:

* ChatGPT
* Gemini
* Perplexity
* Google AI Mode
* Google AI Overviews

## Analytics Tabs

Analytics is organized into five tabs, each providing a different lens on your AI search performance:

### Overview

Get a snapshot of how you're performing across key AI search metrics. See your core metrics by platform and compare your performance against competitors in a leaderboard view.

[View Overview Documentation](https://docs.airops.com/insights/insights/overview)

### Visibility

Track your mention rate, share of voice, and average position over time. Analyze trends by topic, by platform, and against competitors. Includes competitive comparison charts and platform matrices.

[View Visibility Documentation](https://docs.airops.com/insights/insights/competition)

### Citations

Understand which domains AI platforms reference when answering prompts in your space. Track citation rates, see domain category breakdowns, and identify which URLs are driving your AI visibility.

[View Citations Documentation](https://docs.airops.com/insights/insights/citations)

### Sentiment

Understand how AI platforms portray your brand with theme-based sentiment analysis. See which themes drive positive or negative sentiment, track trends over time, and drill down into individual answers.

[View Sentiment Documentation](https://docs.airops.com/insights/insights/sentiment)

### Community

Monitor how Reddit and community content is being cited in AI responses. Track citation rates for subreddits and identify which community discussions are influencing AI answers.

[View Community Documentation](https://docs.airops.com/insights/insights/community)

## Filters

All Analytics tabs support the following filters to help you segment and analyze your data:

| Filter      | Description                                                                                  |
| ----------- | -------------------------------------------------------------------------------------------- |
| Date        | Select a date range for your analysis                                                        |
| Region      | Filter by geographic region                                                                  |
| Prompt Type | Category-related (general prompts) vs Brand-related (prompts mentioning your brand directly) |
| Platform    | Filter by specific AI answer engine                                                          |
| Topic       | Filter by topic clusters                                                                     |
| Persona     | Filter by audience persona                                                                   |