Analytics
AirOps Analytics gives you a comprehensive view of how your brand shows up across both traditional Google search and AI search platforms. Track your visibility, monitor citations, and understand competitive positioning, all in one place.
Answer Engines Tracked
Analytics monitors your brand's presence across major AI search platforms:
ChatGPT
Gemini
Perplexity
Google AI Mode
Google AI Overviews
Claude
Microsoft Copilot
Grok
Claude tracking is enabled by default for Enterprise workspaces. See Answer Credits and Claude tracking for credit cost details.
Analytics Tabs
Analytics is organized into five tabs, each providing a different lens on your AI search performance:
Overview
Get a snapshot of how you're performing across key AI search metrics. See your core metrics by platform and compare your performance against competitors in a leaderboard view.
Visibility
Track your mention rate, share of voice, and average position over time. Analyze trends by topic, by platform, and against competitors. Includes competitive comparison charts and platform matrices.
Citations
Understand which domains AI platforms reference when answering prompts in your space. Track citation rates, see domain category breakdowns, and identify which URLs are driving your AI visibility.
Sentiment
Understand how AI platforms portray your brand with theme-based sentiment analysis. See which themes drive positive or negative sentiment, track trends over time, and drill down into individual answers.
Community
Monitor how Reddit and community content is being cited in AI responses. Track citation rates for subreddits and identify which community discussions are influencing AI answers.
Filters
All Analytics tabs support the following filters to help you segment and analyze your data:
Date
Select a date range for your analysis
Region
Filter by geographic region
Prompt Type
Category-related (general prompts) vs Brand-related (prompts mentioning your brand directly)
Platform
Filter by specific AI answer engine
Topic
Filter by topic clusters
Persona
Filter by audience persona
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