# Use Cases

What you can accomplish with AirOps and your AI assistant, organized by outcome.

## Brand Kit Management

Use your AI assistant to set up, review, and maintain your Brand Kit — the central place where your brand identity, writing style, product catalog, audiences, content formats, and regional guidelines live.

### Set Up a New Brand Kit

```
"Help me set up my brand kit"
"Walk me through configuring our brand identity"
"I just created a brand kit, help me fill it out"
```

Claude reads your Brand Kit, identifies what's missing, and walks you through each section: foundations (name, URL, about, writing tone, persona), product lines, audiences, content types, regions, and writing rules. It suggests values and lets you review before applying.

### Audit an Existing Brand Kit

```
"Review our brand kit and tell me what's incomplete"
"Audit our brand guidelines — what should we update?"
"Show me what's configured in our brand kit"
```

Claude loads your full Brand Kit with all entities and gives you a gap analysis: what's well-defined, what's missing, and what could be improved.

### Manage Product Lines & Competitors

```
"Add a new product line for our Enterprise platform"
"Update the positioning for our Analytics product"
"Add Clari as a competitor for our Sales product line"
```

Claude creates or updates product lines with details, positioning, and ideal customer profiles. Competitors are tied to product lines, so Claude ensures the right associations.

### Define Audiences & Regions

```
"Add an Enterprise audience segment"
"Create a region for APAC with localization guidelines"
"Update our SMB audience description"
```

Claude manages audience segments and geographic regions, each of which can have their own scoped writing rules.

### Configure Content Types & Samples

```
"Add a Blog Post content type with an outline template"
"Create a content type from this URL: https://example.com/blog/sample-post"
"Add a content sample to our Case Study content type"
```

Claude creates content types with templates, CTAs, and header formatting. Providing a sample URL on create lets the system auto-generate fields from your existing content.

### Manage Writing Rules

```
"Add a global writing rule: always use Oxford commas"
"Add a rule for our Enterprise audience: use formal language"
"What writing rules do we have for blog posts?"
```

Claude creates writing rules scoped globally or to a specific content type, audience, or region. Rules follow a priority hierarchy: Region > Audience > Content Type > Global.

### Review & Publish Changes

```
"Suggest updating our brand tone to be more conversational"
"Show me what changes are pending before I publish"
"Publish the brand kit"
```

All changes are saved to a draft. Claude can suggest edits for your review through an interactive UI (on Claude Web & Desktop), and you publish when ready to make changes live.

### Generate On-Brand Content

```
"Draft a blog post for our new product launch following our brand writing rules"
"Write a LinkedIn post targeting our Enterprise audience using our brand voice"
"Create email copy for our spring campaign in the style of our existing content"
```

Claude retrieves your Brand Kit and uses your writing persona, tone, rules, and audience definitions to produce content that matches your brand guidelines.

***

## Reporting

### Check AI Visibility Performance

Ask Claude about your brand's performance in AI search:

```
"How is my brand performing in AI search?"
"What's my mention rate and citation rate over the last 30 days?"
"Show me my AI visibility trends for the past 2 months"
```

Claude queries your AEO analytics and returns key metrics like mention rate, citation rate, share of voice, and sentiment.

### Compare Against Competitors

```
"How do I compare to my competitors in AI search?"
"What's my share of voice vs Clari?"
"Which competitors are getting more AI citations than me?"
```

Claude shows a competitive breakdown with share of voice, mention rates, and citation rates for each competitor in your Brand Kit.

### Track by AI Provider

```
"How do I perform on ChatGPT vs Perplexity vs Gemini?"
"Which AI provider mentions my brand the most?"
"Compare my citation rate across AI platforms"
```

Claude breaks down your performance by provider so you can see where you're strongest and where to focus optimization efforts.

### Analyze by Topic

```
"Which topics am I winning on?"
"What's my share of voice for 'sales forecasting'?"
"Show me topic performance breakdown"
```

Claude shows how you perform across your tracked topic areas, helping you identify strengths and gaps.

### Create and Save Reports

```
"Create a report summarizing my AI visibility performance"
"Build a report with mention rate trends and competitor comparison"
"Save a report I can share with my team"
```

Claude creates a report in AirOps and returns a shareable link. Find saved reports in your AirOps dashboard under **Analytics → Reports**.

### Export to External Tools

After getting insights, you can ask Claude to create deliverables in other tools (if you have those connectors enabled):

```
"Create a Notion doc with this analysis"
"Summarize this in a format I can paste into a slide deck"
"Put this data in a format for my weekly report"
```

You can also share the AirOps Report link directly with stakeholders.

***

## Opportunities & Actions

### Find Pages Losing AI Citations

```
"Which pages are losing AI visibility?"
"Show me pages with declining citation rates"
"Find content that's losing AI citations"
```

Claude uses smart filters to identify pages that previously received citations but are now declining—these need content refresh or optimization.

### Find Quick Wins (Almost Page One)

```
"Which pages are almost ranking in AI answers?"
"Find pages that are close to page one"
"What content is on the verge of getting AI citations?"
```

Claude identifies pages ranking #11-20 that could move to page one with optimization—your quick-win opportunities.

### Find Prompt Gaps

```
"Find high-volume prompts where my brand isn't mentioned"
"What AI questions should I be ranking for but I'm not?"
"Show me prompt opportunities"
```

Claude surfaces prompts in your topic areas where competitors are cited but you're not—opportunities to create or optimize content.

### Analyze Specific Pages

```
"Which AI questions cite my pricing page?"
"What prompts are driving citations to /blog/sales-forecasting?"
"Show me the AI questions that reference my blog post about [topic]"
```

Claude shows exactly which prompts cite your pages and can retrieve the full AI responses.

### Create Action Grids

```
"Create an action grid for pages losing AI visibility"
"Set up a grid to optimize these pages"
"I want to take action on these opportunities"
```

Claude creates an action grid in AirOps with your selected pages, ready for running power agents to optimize content. You get a direct link to continue working in AirOps.

***

## Taking Action

You can do more than just query data—Claude helps you **take action**:

| Action                      | What happens                                                                           |
| --------------------------- | -------------------------------------------------------------------------------------- |
| **Manage Brand Kits**       | Update brand identity, product lines, audiences, content types, regions, writing rules |
| **Suggest & publish edits** | Review changes in an interactive UI, then publish to make them live                    |
| **Create reports**          | Saved to AirOps with shareable link                                                    |
| **Create action grids**     | Pages organized for optimization with power agents                                     |
| **Jump to AirOps**          | Direct links to pages, reports, and grids                                              |

**Example — AEO optimization:**

1. Ask: "Which pages are losing AI visibility?"
2. Review the list Claude returns
3. Ask: "Create an action grid for these pages"
4. Click the link to open the grid in AirOps
5. Run power agents to optimize content

**Example — Brand Kit setup:**

1. Ask: "Help me set up my brand kit"
2. Claude reads current state and identifies gaps
3. Claude suggests edits for each section — you review and accept
4. Ask: "Publish the brand kit" to make changes live

***

## Best Practices

### Be Specific About Scope

Instead of asking for everything, narrow your request:

| Less effective        | More effective                                        |
| --------------------- | ----------------------------------------------------- |
| "Show me my pages"    | "Show me pages in /docs/ with declining citations"    |
| "Show me all my data" | "Show me pages losing citations in the last 30 days"  |
| "How am I doing?"     | "What's my mention rate trend over the past 8 weeks?" |

### Build Progressively

Start broad, then drill down based on what you find:

1. "How am I performing overall?"
2. "Which topics am I strongest in?"
3. "Show me the top pages in that topic"
4. "What prompts cite that page?"
5. "Show me the full AI answer for that prompt"

### Specify Time Ranges

For trend analysis, be explicit about the period:

```
"Compare this month to last month"
"Show me the trend over the past 8 weeks"
"What changed in the last 90 days?"
```

### Use Outcome-Oriented Questions

Ask about what you want to achieve:

```
"What should I optimize first?"
"Where am I losing to competitors?"
"What are my biggest opportunities?"
"Which pages need attention?"
```

### Select Your Brand Kit

If you have multiple Brand Kits, specify which one:

```
"How is Gong performing in AI search?"
"Use the Acme Corp brand kit"
```

Or ask Claude to list your options:

```
"What brand kits do I have access to?"
```

Once you specify a Brand Kit, Claude remembers it for the conversation.

***

## Next Steps

* [Tools Reference](https://docs.airops.com/mcp/tools) — All available tools and parameters
* [FAQ](https://docs.airops.com/mcp/faq) — Common questions and troubleshooting