Use Cases

Example use cases and best practices for using AirOps with Claude

What you can accomplish with AirOps and your AI assistant, organized by outcome.

Brand Kit Management

Use your AI assistant to set up, review, and maintain your Brand Kit — the central place where your brand identity, writing style, product catalog, audiences, content formats, and regional guidelines live.

Set Up a New Brand Kit

"Help me set up my brand kit"
"Walk me through configuring our brand identity"
"I just created a brand kit, help me fill it out"

Claude reads your Brand Kit, identifies what's missing, and walks you through each section: foundations (name, URL, about, writing tone, persona), product lines, audiences, content types, regions, and writing rules. It suggests values and lets you review before applying.

Audit an Existing Brand Kit

"Review our brand kit and tell me what's incomplete"
"Audit our brand guidelines — what should we update?"
"Show me what's configured in our brand kit"

Claude loads your full Brand Kit with all entities and gives you a gap analysis: what's well-defined, what's missing, and what could be improved.

Manage Product Lines & Competitors

"Add a new product line for our Enterprise platform"
"Update the positioning for our Analytics product"
"Add Clari as a competitor for our Sales product line"

Claude creates or updates product lines with details, positioning, and ideal customer profiles. Competitors are tied to product lines, so Claude ensures the right associations.

Define Audiences & Regions

"Add an Enterprise audience segment"
"Create a region for APAC with localization guidelines"
"Update our SMB audience description"

Claude manages audience segments and geographic regions, each of which can have their own scoped writing rules.

Configure Content Types & Samples

"Add a Blog Post content type with an outline template"
"Create a content type from this URL: https://example.com/blog/sample-post"
"Add a content sample to our Case Study content type"

Claude creates content types with templates, CTAs, and header formatting. Providing a sample URL on create lets the system auto-generate fields from your existing content.

Manage Writing Rules

"Add a global writing rule: always use Oxford commas"
"Add a rule for our Enterprise audience: use formal language"
"What writing rules do we have for blog posts?"

Claude creates writing rules scoped globally or to a specific content type, audience, or region. Rules follow a priority hierarchy: Region > Audience > Content Type > Global.

Review & Publish Changes

"Suggest updating our brand tone to be more conversational"
"Show me what changes are pending before I publish"
"Publish the brand kit"

All changes are saved to a draft. Claude can suggest edits for your review through an interactive UI (on Claude Web & Desktop), and you publish when ready to make changes live.

Generate On-Brand Content

"Draft a blog post for our new product launch following our brand writing rules"
"Write a LinkedIn post targeting our Enterprise audience using our brand voice"
"Create email copy for our spring campaign in the style of our existing content"

Claude retrieves your Brand Kit and uses your writing persona, tone, rules, and audience definitions to produce content that matches your brand guidelines.

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Reporting

Check AI Visibility Performance

Ask Claude about your brand's performance in AI search:

"How is my brand performing in AI search?"
"What's my mention rate and citation rate over the last 30 days?"
"Show me my AI visibility trends for the past 2 months"

Claude queries your AEO analytics and returns key metrics like mention rate, citation rate, share of voice, and sentiment.

Compare Against Competitors

"How do I compare to my competitors in AI search?"
"What's my share of voice vs Clari?"
"Which competitors are getting more AI citations than me?"

Claude shows a competitive breakdown with share of voice, mention rates, and citation rates for each competitor in your Brand Kit.

Track by AI Provider

"How do I perform on ChatGPT vs Perplexity vs Gemini?"
"Which AI provider mentions my brand the most?"
"Compare my citation rate across AI platforms"

Claude breaks down your performance by provider so you can see where you're strongest and where to focus optimization efforts.

Analyze by Topic

"Which topics am I winning on?"
"What's my share of voice for 'sales forecasting'?"
"Show me topic performance breakdown"

Claude shows how you perform across your tracked topic areas, helping you identify strengths and gaps.

Create and Save Reports

"Create a report summarizing my AI visibility performance"
"Build a report with mention rate trends and competitor comparison"
"Save a report I can share with my team"

Claude creates a report in AirOps and returns a shareable link. Find saved reports in your AirOps dashboard under Analytics → Reports.

Export to External Tools

After getting insights, you can ask Claude to create deliverables in other tools (if you have those connectors enabled):

"Create a Notion doc with this analysis"
"Summarize this in a format I can paste into a slide deck"
"Put this data in a format for my weekly report"

You can also share the AirOps Report link directly with stakeholders.

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Opportunities & Actions

Find Pages Losing AI Citations

"Which pages are losing AI visibility?"
"Show me pages with declining citation rates"
"Find content that's losing AI citations"

Claude uses smart filters to identify pages that previously received citations but are now declining—these need content refresh or optimization.

Find Quick Wins (Almost Page One)

"Which pages are almost ranking in AI answers?"
"Find pages that are close to page one"
"What content is on the verge of getting AI citations?"

Claude identifies pages ranking #11-20 that could move to page one with optimization—your quick-win opportunities.

Find Prompt Gaps

"Find high-volume prompts where my brand isn't mentioned"
"What AI questions should I be ranking for but I'm not?"
"Show me prompt opportunities"

Claude surfaces prompts in your topic areas where competitors are cited but you're not—opportunities to create or optimize content.

Analyze Specific Pages

"Which AI questions cite my pricing page?"
"What prompts are driving citations to /blog/sales-forecasting?"
"Show me the AI questions that reference my blog post about [topic]"

Claude shows exactly which prompts cite your pages and can retrieve the full AI responses.

Create Action Grids

"Create an action grid for pages losing AI visibility"
"Set up a grid to optimize these pages"
"I want to take action on these opportunities"

Claude creates an action grid in AirOps with your selected pages, ready for running power agents to optimize content. You get a direct link to continue working in AirOps.

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Taking Action

You can do more than just query data—Claude helps you take action:

Action	What happens
Manage Brand Kits	Update brand identity, product lines, audiences, content types, regions, writing rules
Suggest & publish edits	Review changes in an interactive UI, then publish to make them live
Create reports	Saved to AirOps with shareable link
Create action grids	Pages organized for optimization with power agents
Jump to AirOps	Direct links to pages, reports, and grids

Example — AEO optimization:

1. Ask: "Which pages are losing AI visibility?"

2. Review the list Claude returns

3. Ask: "Create an action grid for these pages"

4. Click the link to open the grid in AirOps

5. Run power agents to optimize content

Example — Brand Kit setup:

1. Ask: "Help me set up my brand kit"

2. Claude reads current state and identifies gaps

3. Claude suggests edits for each section — you review and accept

4. Ask: "Publish the brand kit" to make changes live

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Best Practices

Be Specific About Scope

Instead of asking for everything, narrow your request:

Less effective	More effective
"Show me my pages"	"Show me pages in /docs/ with declining citations"
"Show me all my data"	"Show me pages losing citations in the last 30 days"
"How am I doing?"	"What's my mention rate trend over the past 8 weeks?"

Build Progressively

Start broad, then drill down based on what you find:

1. "How am I performing overall?"

2. "Which topics am I strongest in?"

3. "Show me the top pages in that topic"

4. "What prompts cite that page?"

5. "Show me the full AI answer for that prompt"

Specify Time Ranges

For trend analysis, be explicit about the period:

"Compare this month to last month"
"Show me the trend over the past 8 weeks"
"What changed in the last 90 days?"

Use Outcome-Oriented Questions

Ask about what you want to achieve:

"What should I optimize first?"
"Where am I losing to competitors?"
"What are my biggest opportunities?"
"Which pages need attention?"

Select Your Brand Kit

If you have multiple Brand Kits, specify which one:

"How is Gong performing in AI search?"
"Use the Acme Corp brand kit"

Or ask Claude to list your options:

"What brand kits do I have access to?"

Once you specify a Brand Kit, Claude remembers it for the conversation.

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Next Steps

• Tools Reference — All available tools and parameters

• FAQ — Common questions and troubleshooting