# Opportunities

AirOps Opportunities surfaces actionable recommendations to improve your AI search visibility. Based on your tracked prompts and competitive analysis, Opportunities identifies specific actions you can take across four categories.

## Opportunity Types

### [Creation](https://docs.airops.com/insights/opportunities/creation)

Net-new content opportunities where competitors appear in AI search results but you have no content addressing the topic. These represent content gaps: questions your audience is asking that you're not answering at all.

### [Refresh](https://docs.airops.com/insights/opportunities/refresh)

Existing content to update where competitors are outperforming you. These are high-impact, lower-lift opportunities since you already have content addressing the topic. You just need to improve it to close competitive gaps.

### [Outreach](https://docs.airops.com/insights/opportunities/outreach)

Frequently-cited domains that represent partnership and off-site optimization targets. Since LLMs pull from across the web, building relationships with influential sites can improve how your brand appears in AI responses.

### [Community](https://docs.airops.com/insights/opportunities/community)

Reddit conversations where your brand could authentically engage. LLMs increasingly cite user-generated content because these discussions carry strong authenticity signals, and these conversations happen whether you participate or not.

## Taking Action

Each opportunity type includes bulk selection and Grid export capabilities. Select opportunities, then:

* **Create New Grid**: Generate a Grid pre-populated with your selected opportunities for workflow processing
* **Add to Existing Grid**: Append opportunities to any existing Grid with column mapping