> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/insights/opportunities.md).

# Opportunities

Open **Insights → Opportunities** to find actionable recommendations for improving your AI search visibility. Based on your tracked prompts and competitive analysis, Opportunities identifies work across four categories.

{% hint style="info" %}
Use [Campaigns](/campaigns.md) to organize ongoing opportunity generation, action, and measurement around a defined goal.
{% endhint %}

## Opportunity Types

### [Creation](https://github.com/airopshq/airops-docs/tree/main/insights/opportunities/creation.md)

Net-new content opportunities where competitors appear in AI search results but you have no content addressing the topic. These represent content gaps: questions your audience is asking that you're not answering at all.

### [Refresh](https://github.com/airopshq/airops-docs/tree/main/insights/opportunities/refresh.md)

Existing content to update where competitors are outperforming you. These are high-impact, lower-lift opportunities since you already have content addressing the topic. Improve it to close competitive gaps.

### [Outreach](https://github.com/airopshq/airops-docs/tree/main/insights/opportunities/outreach.md)

Frequently-cited domains that represent partnership and off-site optimization targets. Since LLMs pull from across the web, building relationships with influential sites can improve how your brand appears in AI responses.

### [Community](https://github.com/airopshq/airops-docs/tree/main/insights/opportunities/community.md)

Reddit conversations where your brand could authentically engage. LLMs increasingly cite user-generated content because these discussions carry strong authenticity signals, and these conversations happen whether you participate or not.

## Taking Action

Each opportunity type includes bulk selection and Grid export capabilities. Select opportunities, then:

* **Create New Grid**: Generate a Grid pre-populated with your selected opportunities for Playbook runs and follow-up work
* **Add to Existing Grid**: Append opportunities to any existing Grid with column mapping


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.airops.com/insights/opportunities.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.