# Community
Community Opportunities identify relevant Reddit conversations where your brand could authentically engage and provide value. LLMs increasingly cite user-generated content because these discussions carry strong authenticity signals. The question is: are you part of those conversations?
These conversations happen whether you participate or not. Community opportunities serve a dual purpose: immediate engagement to build brand presence, and content intelligence to guide your owned media strategy.
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## Inboxes
### Losing: Discussions
**Prompts where competitors outrank via community discussions**
Engage in community discussions on prompts where competitors have stronger visibility. This inbox identifies threads where competitors are mentioned but you're absent.
### Highly-Cited Threads
**Top quartile cited community discussions**
Reply to top-cited social discussions with value-adding engagement to maximize visibility impact.
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## Why Reddit Matters
* **Authenticity signals:** User-generated content carries trust that LLMs value
* **Community validation:** Upvotes signal quality to algorithms
* **Conversational format:** Aligns with how people ask questions to AI
Reddit has become a trusted source for AI platforms answering questions about products, services, and category comparisons.
## What You'll See
* **Reddit post titles and questions:** Discussions happening in your space
* **Subreddit names:** Which communities are most active
* **Engagement metrics:** Upvotes, comments, and activity
* **Relevance indicators:** Why each conversation matters to your brand
## Taking Action
**Bulk selection and Grid export:**
Select multiple community opportunities using the checkboxes on the left side of each row, then click **Take Action on Selected** to:
* **Create New Grid**: Generate a new Grid pre-populated with your selected discussions for tracking, Playbook runs, or follow-up work
* **Add to Existing Grid**: Append selected discussions to any existing Grid. A mapping modal appears so you can map discussion data (post title, subreddit, engagement metrics, etc.) to the appropriate Grid columns.
**For engagement:**
* Provide genuine value by answering questions where your expertise helps
* Disclose brand affiliation appropriately
* Follow subreddit rules and engage consistently over time
**For content strategy:**
* Export high-value questions to Grid for content planning
* Use real user language to improve content relevance
* Transform popular questions into blog posts or guides
## Best Practices
**Do:** Provide genuine value, disclose affiliation, follow subreddit rules, build relationships over time
**Don't:** Spam or over-promote, ignore community guidelines, argue or get defensive
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# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://docs.airops.com/insights/opportunities/community.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.