Community

Identify Reddit conversations where your brand could authentically engage, leveraging the fact that LLMs heavily cite user-generated content.

Community Opportunities identify relevant Reddit conversations where your brand could authentically engage and provide value. LLMs increasingly cite user-generated content because these discussions carry strong authenticity signals. The question is: are you part of those conversations?

These conversations happen whether you participate or not. Community opportunities serve a dual purpose: immediate engagement to build brand presence, and content intelligence to guide your owned media strategy.

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Inboxes

Losing: Discussions

Prompts where competitors outrank via community discussions

Engage in community discussions on prompts where competitors have stronger visibility. This inbox identifies threads where competitors are mentioned but you're absent.

Highly-Cited Threads

Top quartile cited community discussions

Reply to top-cited social discussions with value-adding engagement to maximize visibility impact.

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Why Reddit Matters

• Authenticity signals: User-generated content carries trust that LLMs value

• Community validation: Upvotes signal quality to algorithms

• Conversational format: Aligns with how people ask questions to AI

Reddit has become a trusted source for AI platforms answering questions about products, services, and category comparisons.

What You'll See

• Reddit post titles and questions: Discussions happening in your space

• Subreddit names: Which communities are most active

• Engagement metrics: Upvotes, comments, and activity

• Relevance indicators: Why each conversation matters to your brand

Taking Action

Bulk selection and Grid export:

Select multiple community opportunities using the checkboxes on the left side of each row, then click Take Action on Selected to:

• Create New Grid: Generate a new Grid pre-populated with your selected discussions for tracking or workflow processing

• Add to Existing Grid: Append selected discussions to any existing Grid. A mapping modal appears so you can map discussion data (post title, subreddit, engagement metrics, etc.) to the appropriate Grid columns.

For engagement:

• Provide genuine value by answering questions where your expertise helps

• Disclose brand affiliation appropriately

• Follow subreddit rules and engage consistently over time

For content strategy:

• Export high-value questions to Grid for content planning

• Use real user language to improve content relevance

• Transform popular questions into blog posts or guides

Best Practices

Do: Provide genuine value, disclose affiliation, follow subreddit rules, build relationships over time

Don't: Spam or over-promote, ignore community guidelines, argue or get defensive