# Creation

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Creation Opportunities identify prompts where competitors appear in AI search results but you have no content addressing the topic. These represent content gaps in your strategy: questions your audience is asking that you're not answering at all.

The Creation view prioritizes opportunities by impact and relevance, showing you the top 100 prompts where creating new content can capture visibility currently going to competitors.

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## Inboxes

### Popular Prompt Gaps

**Popular prompts with high relative volume scores**

Create content targeting popular prompts with high volume, capturing untapped opportunities.

### Untapped Prompts

**Untapped content opportunities with no competition**

Create content for topics with no competition and high potential. These are blue ocean opportunities where you can establish authority before competitors.

### Losing: Content Gaps

**Prompts where competitors have stronger visibility**

Create content for topics where competitors have stronger AI search visibility than you.

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## How It Works

AirOps identifies creation opportunities by:

1. **Analyzing tracked prompts** across all monitored AI search platforms
2. **Identifying competitive gaps** where competitors consistently appear in AI responses
3. **Verifying content absence:** Confirming you have no existing content addressing these topics
4. **Prioritizing by impact:** Ranking by prompt volume, competitive presence, and business relevance

## What You'll See

Each opportunity includes:

* **Prompt text:** The specific questions competitors are answering
* **Competitor presence:** Which brands are appearing for these prompts
* **Prompt volume:** Relative search interest to help prioritize
* **Topic clusters:** Related questions grouped for comprehensive coverage
* **Citation analysis:** Which competitor content is being referenced

## Taking Action

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**Bulk selection and Grid export:**

Select multiple creation opportunities using the checkboxes on the left side of each row, then click **Take Action on Selected** to:

* **Create New Grid**: Generate a new Grid pre-populated with your selected prompts for content planning and Playbook runs
* **Add to Existing Grid**: Append selected prompts to any existing Grid. A mapping modal appears so you can map prompt data (prompt text, competitor presence, volume, etc.) to the appropriate Grid columns.

**Additional actions:**

* **Launch creation Playbooks** directly from the interface
* **Generate content briefs** automatically using AirOps Playbooks or workflows
* **Filter by** prompt volume, topic cluster, competitor presence, folder, or status


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