Citations

Discover every URL being cited across AI search responses and filter by brand presence, competitors, domain type, and page type.

The Citations page provides a comprehensive view of all URLs cited across AI responses for the prompts you're tracking. Use this page to identify offsite optimization opportunities: pages where you could be mentioned but aren't, high-authority sources influencing AI answers, and gaps in your citation landscape.

Unlike traditional SEO where you optimize your own site, AI search cites content from across the web. Citations helps you understand which external pages are driving AI visibility and where strategic outreach or content partnerships could improve your brand's presence.

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Citations Table

The main view displays a table of all cited URLs with the following columns:

Column	Description
URL	The specific page cited in AI responses
Brand Referenced	Whether the page content actually references your brand (Yes/No)
Competitors Referenced	Which tracked competitors are mentioned in the page content
Domain	The domain where the URL is found
Domain Type	Category of the domain (Owned, Competitors, Reviews, etc.). See Citation analytics for the full breakdown
Page Type	The type of page based on content and structure (see Page Types below)
Citation Rate	Percentage of answers citing this URL out of total answers with at least one citation (0-100%). Higher values indicate greater authority
Citation Share	Percentage of times this URL is cited out of total citations (0-100%)
Citation Count	Total number of times this URL was cited in the selected time period

URL vs Domain View

Toggle between URL and Domain views at the top of the table:

• URL View: Shows individual pages with their metrics

• Domain View: Aggregates metrics by domain to see overall domain performance

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Filtering and Organization

Use the controls at the top of the page to slice the data:

• Date Range: Select the time period to analyze

• Region: Filter by geographic region (e.g., United States)

• Filter: Apply additional filters including:

  • Brand Referenced: Show only URLs that do or don't mention your brand

  • Competitors Referenced: Filter by which competitors appear in the content

  • Domain: Filter by specific domains

  • Domain Type: Filter by domain category (Owned, Competitors, Reviews, etc.)

  • Page Type: Filter by page type (Listicle, Product Page, etc.)

  • Platform: Filter by AI answer engine

  • Persona: Filter by audience persona

  • Topic: Filter by topic cluster

  • Prompt Type: Category-related vs Brand-related prompts

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Finding Offsite Opportunities

The real power of Citations is identifying pages where you should be mentioned but aren't. Use filters strategically to find opportunities:

Example: Finding Competitor Gaps

1. Set Brand Referenced to "No" (pages that don't mention you)

2. Set Competitors Referenced to a specific competitor (pages that mention them)

3. Filter Page Type to "Listicle article" (high-value roundup content)

4. Sort by Citation Rate to find the most authoritative pages

This surfaces listicles where your competitor appears but you don't. These are prime targets for outreach.

Example: Reviewing High-Authority Sources

1. Sort by Citation Rate descending

2. Review which domains and page types AI engines trust most

3. Identify patterns in content format and structure

4. Use insights to guide your own content strategy

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Page Types

Every cited URL is automatically categorized into one of the following page types:

Page Type	Description	Examples
Homepage	Main landing page of a website or brand	company.com, brand.com
Product page	Individual product with features, pricing, purchase option	company.com/product/analytics, shopify.com/enterprise
Collection page	Multiple products or content items grouped together	company.com/products, blog.com/category/marketing
Pricing page	Dedicated page showing pricing tiers or plans	company.com/pricing, saas.com/plans
Informational article	Standard informational article or blog content	company.com/blog/what-is-a-crm, medium.com/@author/post
Documentation	Technical reference, API docs, product specs	docs.company.com/api, developer.stripe.com/docs
Listicle article	"Best of," "Top X," ranked lists	"10 Best CRMs for 2025," "Top Project Management Tools"
Comparison page	Side-by-side product or service comparisons	"Salesforce vs HubSpot," "Airbnb vs Vrbo comparison"
Support article	FAQ, troubleshooting, or help center content	help.company.com/articles, support documentation, FAQ pages
Review page	Detailed product or service review with rating/analysis	G2 review page, TechRadar product review, Capterra reviews
Forum thread	Community discussion or Q&A thread	Reddit post, Quora answer, community forum discussion
Social media post	Individual post on social platforms	LinkedIn post, X/Twitter thread, Instagram post
Video page	YouTube video, Vimeo, or video content page	YouTube.com/watch?v=, Vimeo video, embedded video content
News article	Timely news or press coverage	TechCrunch article, Forbes news, industry publication
Case study	Customer success story or use case	"How Spotify uses Snowflake," customer story page
Marketplace listing	Product listing on e-commerce/service platform	Amazon product page, Airbnb listing, Etsy shop item
Landing page	Campaign or conversion-focused page (not homepage)	company.com/demo, campaign-specific landing pages
Deal page	Discount, promo code, or affiliate deal page	RetailMeNot coupon, affiliate discount page, deal aggregator
Other	Pages that don't fit the categories above	Miscellaneous pages, unique formats, uncategorized content

Page type works alongside domain type to give you a complete picture. For example, a "Listicle article" on a "Reviews" domain (like G2) carries different weight than a "Listicle article" on a "Media" domain (like TechCrunch).

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Key Metrics Explained

Citation Rate

Answers citing the URL ÷ Total answers with at least one citation (0-100%)

Higher citation rates indicate the URL has greater authority in AI responses. A page with 5% citation rate appears in 5% of all answers that include any citation.

Multiple URLs from the same domain are deduplicated when calculating domain-level citation rate.

Citation Share

Number of times the URL is cited ÷ Total number of citations (0-100%)

This measures what portion of all citations go to this specific URL. Useful for understanding relative importance across all cited sources.

Citation Count

The raw number of times this URL appeared as a citation during the selected time period. Includes change indicators showing increase or decrease from the previous period.

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Bulk Actions

Select multiple citations using the checkboxes on the left side of each row to take action at scale:

• Create New Grid: Generate a new Grid pre-populated with your selected citations for outreach planning or content analysis

• Add to Existing Grid: Append selected citations to any existing Grid. A mapping modal appears so you can map citation data (URL, domain, page type, metrics, etc.) to the appropriate Grid columns.

This enables you to move from analysis to execution: build outreach lists, track partnership opportunities, or feed citations into content workflows.

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Configuring Competitors

Competitors shown in the Competitors Referenced column are configured in Settings. Add competitors you want to track to see when their brands appear in cited content. This powers competitive analysis across the Citations page.