Citations

Track which domains are being cited in AI responses, understand citation patterns, and identify opportunities.

The Citations tab reveals which domains AI platforms reference when answering prompts in your space. Unlike traditional SEO where you optimize content on your own site, AI search pulls from across the entire web, creating new opportunities for partnerships, guest content, and off-site optimization.

Core Metrics

Citation Rate

Answers citing your domain divided by total answers with at least one citation (0-100%). Higher values indicate greater authority. Multiple URLs from the same domain count as one.

Citation Share

Number of times your domain is cited divided by total number of citations (0-100%). This measures your share of all citations across tracked prompts.

Citations

Total number of times your domain is cited across all tracked AI responses.

Domain Categories

Know what kind of sites are being cited with Domain Categories. This visualization shows what types of domains are being cited for the prompts you are tracking.

Category	Description	Examples
Owned	The brand's own website and properties	company.com, blog.company.com, help.company.com
Competitors	Competitor sites added by the brand to their workspace for tracking	Direct competitors
Social	Social media networks with high reach but often lower purchase intent	Instagram, YouTube, TikTok, LinkedIn, X/Twitter
Communities	Discussion platforms with high engagement and authentic peer recommendations	Reddit, Discord, Quora, specialized forums
Reviews	High-intent sites where users actively compare and evaluate options	G2, Capterra, NerdWallet, Bankrate, TechRadar
Media	News outlets, industry publications, and content sites for authority building	TechCrunch, Forbes, The Verge, industry blogs
Educational	Knowledge bases and learning resources for top-of-funnel awareness	Wikipedia, Investopedia, how-to guides, tutorials
Marketplaces	E-commerce and service platforms where direct transactions occur	Amazon, Airbnb, Viator, Etsy, B2B marketplaces
Products	Product and service company websites across all industries	Salesforce, Chime, SaaS tools, financial products, B2B solutions
Affiliates	Performance-driven sites focused on conversions through affiliate links	Affiliate.com, coupon sites, deal aggregators
Other	Domains that don't fit into the categories above	Miscellaneous sites, niche platforms, uncategorized

This helps you understand the mix of sources AI engines rely on for different prompts and topics, spot patterns across categories, and see how citation behavior changes by prompt type.

Citation Rate Time Series

Track how your citation rate trends over time with multiple views:

• Overall: See your citation rate trend across all platforms and topics

• By Topic: Break down citation rate by topic cluster to identify which topics drive the most citations

• By Platform: Compare citation rates across AI answer engines (ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews)

Note: Platform and answer engine are used interchangeably throughout Analytics.

Charts

Citation Rate by Domain

See how often top domains are cited in AI responses over time. Track which domains are gaining or losing citation share.

Citation Rate by Competitors

Compare how often your brand is cited versus competitors. Understand your relative authority and track competitive gaps.

Top 10 Cited Domains

View the domains cited most often in answers, including:

• Percentage of total citations

• Total citation count

Top 10 Cited URLs

View the URLs from your website that are most often cited, including:

• Percentage of total citations

• Total citation count

This helps you identify which pages on your site are driving your AI visibility.

Citations Matrix

The Citations Matrix shows Topic Citation Rate by Platform, allowing you to:

• Compare citation frequency across AI engines

• View performance by Topic, Domain Category, or against competitors

• Quickly spot gaps and opportunities without digging through individual prompts

This gives you a clean snapshot of your relative performance across different dimensions.

Filters

All charts and metrics on this page can be filtered by:

• Date Range: Select a time period for your analysis

• Region: Filter by geographic region

• Prompt Type: Category-related (general prompts) vs Brand-related (prompts mentioning your brand directly)

• Topic: Filter by topic clusters

• Platform: Filter by specific AI answer engine

• Persona: Filter by audience persona