Settings

Configure your Insights instance: prompt tags, personas, competitors, and connected integrations.

Insights Settings let you configure the core parameters that power your AI search visibility tracking. Access settings from the Insights navigation to manage tags, personas, competitors, and integrations.

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Prompt Tags

Create custom groupings for your prompts beyond topics

Tags let you organize prompts however fits your workflow. Create tags like "Q1 Strategy," "December Targets," "Product Launch," or any grouping that makes sense for your team.

Use tags to:

• Group prompts by campaign or initiative

• Track seasonal or time-based priorities

• Organize by business unit or product line

• Create custom views for reporting

Tags are optional and flexible. Add as many as you need to keep prompts organized and easy to navigate.

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Personas

Define ideal customer profiles for targeted analysis

Personas describe your ideal customer profile including demographic profile, lifestyle, character traits, and interests. When configured, AI search analysis can be filtered by persona to understand how visibility varies across different audience segments.

A default persona is included that models use to respond. Add additional personas to analyze how different customer types experience AI search results in your category.

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Competitors

Track brands that appear alongside yours in AI search

Add up to 10 competitors to monitor how often they appear in AI search results relative to your brand. Competitor tracking powers:

• Share of Voice metrics showing your visibility vs competitors

• Competitive gap analysis in Opportunities

• Citation comparisons across prompts and pages

Choose competitors strategically. Focus on brands that compete for the same audience and topics in AI search, not just traditional market competitors.

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Connected Integrations

Power Insights with your analytics data

Connect Google Search Console and Google Analytics to enrich your Insights data:

Google Search Console

Connect GSC to correlate AI search visibility with traditional search performance. This enables:

• Identifying pages ranking 10-20 that could break into page one

• Understanding how AI citations impact organic traffic

• Comparing AI visibility trends with search impression data

Google Analytics

Connect GA4 to understand how AI-driven traffic performs on your site. Track:

• Traffic from AI search referrals

• Engagement metrics for AI-cited pages

• Conversion impact of AI search visibility

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Multi-Answer Collection

Get deeper sample sets with multiple AI responses (Enterprise)

AI models often vary their recommendations and citations from one response to the next. Multi-Answer Collection addresses this by gathering multiple AI engine answers per prompt per day, giving you a larger, more representative sample of responses.

Why it matters

A single response is just one snapshot. By collecting multiple answers, you can:

• Spot citation patterns: See which sources appear consistently vs occasionally

• Understand true visibility: Know if your brand appears in 20% or 80% of responses

• Make clearer decisions: Base strategy on representative data, not single data points

How it works

By default, AirOps collects one answer per prompt per platform each day. Enterprise customers can request multiple answer runs per day per platform, gathering several responses for each tracked prompt. The expanded sample set flows through all Insights views, giving you higher-confidence metrics for Share of Voice, citation rates, and competitive analysis.

Contact your account team to enable Multi-Answer Collection for your workspace.