Pages

Marry traditional SEO data with AI search performance in a unified view, enabling sophisticated content prioritization strategies.

The Pages view combines traditional SEO metrics with AI search performance data in a single interface, giving you a complete picture of how your content performs across both search paradigms. This unified view enables sophisticated content prioritization strategies based on what matters most to your business.

Other tools show you AI search data in a silo. We believe that's the wrong approach. Your team needs to see SEO and AI search together because you're optimizing for both. By integrating Google Search Console, AI Search, and Google Analytics 4 data, you can identify high-impact optimization opportunities that would be invisible when looking at these metrics separately.

Use the Pages view to create custom filters that surface your highest-priority content, then take bulk action to refresh, optimize, or create new content at scale.

Where Pages Come From

Pages are sourced from multiple locations and automatically consolidated into this unified view:

Source	Description
AI Search Citations	Pages discovered when your site is cited in AI responses to the prompts you're tracking
Google Analytics 4	Pages automatically imported when you connect your GA4 account
Google Search Console	Pages automatically imported when you connect your GSC account
Sitemap Upload	Pages you manually upload via sitemap

This means your Pages view grows automatically as you track more prompts and connect more data sources. No manual page-by-page setup required.

Coming soon: Page management functionality including exclusion lists will allow you to filter out pages you don't want to track (e.g., utility pages, sub-domains, or deprecated content).

Integrated Data Sources

The Pages view combines three critical data sources for each URL:

Google Search Console (GSC) Data

• Clicks: Total clicks from organic search

• Impressions: Number of times your page appeared in search results

• Average Position: Your average ranking position

• Click-Through Rate (CTR): Percentage of impressions that result in clicks

AI Search Data

• Citations: Number of times your page is referenced in AI responses

• Citation Rate: Percentage of relevant prompts where your page is cited

• Prompts triggered: Which tracked prompts result in citations to this page

Google Analytics 4 (GA4) Data

• Traffic: Total sessions and users

• Engagement metrics: User interaction and behavior data

• Sessions: Total session count

• Average session duration: How long users spend on the page

Page Detail View

Click into any page to see a complete performance overview combining AI Search, GSC (SEO), and GA4 (traffic & conversions) data in one place.

Summary Metrics

At the top of the page detail view, you'll see three key metrics with period-over-period change indicators:

Metric	Description
Citation Rate	How often this page is cited in AI responses (percentage of answers that cite this page)
Citation Share	This page's portion of total citations across all your tracked pages
Unique Prompts	Number of distinct prompts where this page has been cited

Performance Charts

Four time series charts show how the page is performing over your selected date range:

• Citation Rate: How often this page is cited in AI responses, trended over time. Use the dropdown to filter by overall or by specific brand.

• Citation Share: This page's portion of total citations, trended over time.

• Clicks: Times users clicked this page in Google search results (from GSC data).

• Traffic: Number of users who visited this page (from GA4 data).

Each chart shows daily values with the ability to identify trends and correlate changes across AI search and traditional SEO performance.

Prompt Citations

The Prompt Citations table shows which prompts are driving citations to this page:

Column	Description
Prompt	The specific question or prompt where this page was cited
Related Keyword	The associated keyword for the prompt
Prompt Type	Whether the prompt is Brand Related or Category Related
Prompt Volume	Relative search volume (Very Low, Low, Medium, High, Very High)
Mention Rate	How often your brand is mentioned in responses to this prompt
Citation Rate	How often this specific page is cited for this prompt

Use this table to understand which prompts are driving AI visibility for the page and identify optimization opportunities.

Custom Prioritization Strategies

Not everyone optimizes the same way. Create filters based on what matters to YOUR business by combining metrics across data sources.

Example Prioritization Strategy

Filter for pages that:

• Lost 50% or more clicks (declining SEO performance)

• Have at least 1 AI citation (proven AI search potential)

Result: Prime refresh candidates with validated AI search relevance but declining traditional SEO performance.

Other Common Strategies

• Quick wins: High impressions + low CTR + high citation rate = optimize for traditional SEO while maintaining AI presence

• AI opportunity: Strong SEO performance + zero citations = add structured data and optimize for AI citations

• Traffic protection: High traffic + declining citations = refresh content to maintain AI visibility

• New content gaps: Zero citations + competitor citations present = create new content targeting those prompts

Bulk Action Capability

Take action at scale directly from the Pages view:

• Select multiple pages using the checkboxes on the left side of each row

• Create New Grid: Generate a new Grid pre-populated with your selected pages

• Add to Existing Grid: Append selected pages to any existing Grid. A mapping modal appears so you can map page data to the appropriate Grid columns.

• Create opportunities for refresh, optimization, or new content creation

• Launch workflows directly from this view

Bulk actions enable you to move from insight to execution efficiently, processing dozens or hundreds of pages based on your prioritization criteria.