> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/readme.md).

# Overview

AirOps is your partner in turning AI search into your next growth advantage. We help marketing leaders build the strategy, systems, and channel presence to win AI search, powering companies like Carta, Ramp, Chime, and Kayak.

The AirOps platform connects intelligence, action, and measurement in one continuous loop. AirOps experts help your team identify opportunities, set priorities, and guide execution across owned content, external content, AI ads, influencer and social, and community.

## How AirOps works

### Intelligence

AirOps shows where your brand stands in AI discovery, where competitors have an advantage, and which opportunities deserve attention. In the product, this intelligence is available through [Insights](/getting-started/core-concepts.md#insights).

### Action

[Campaigns](/campaigns.md), [Playbooks](/actions/playbooks.md), [Workflows](/actions/workflow-concepts.md), and [Grids](/actions/grids.md) turn priorities into coordinated work. Teams can research, create, publish, review, monitor, and refresh work as markets and buyer behavior change.

### Measurement

AirOps keeps opportunities, accepted actions, releases, and results connected. Teams can review work before it ships, then measure changes in citations, influence, traffic, engagement, and other performance signals.

## Product areas

Campaigns organize priorities and measured outcomes. Use Actions to execute work, Insights to understand performance, and Context to keep outputs grounded in your brand.

### Inbox

Use [Inbox](/inbox.md) to review Playbook and Workflow outputs that need attention, including Human Review checkpoints and Brand Kit Refresh proposals.

### Campaigns

Connect an objective, recommended opportunities, accepted actions, and results in one place. Campaigns help your team decide what to create, refresh, review, publish, and adjust.

[Learn about Campaigns](/campaigns.md)

### Actions

Turn priorities into repeatable execution.

| Area                                       | Description                                                                                                    |
| ------------------------------------------ | -------------------------------------------------------------------------------------------------------------- |
| [Playbooks](/actions/playbooks.md)         | Describe agent work with natural-language instructions, tools, context, artifacts, triggers, and Human Review. |
| [Workflows](/actions/workflow-concepts.md) | Create lower-level processes with explicit Steps, branching, data processing, and Integrations.                |
| [Grids](/actions/grids.md)                 | Run Playbooks and Workflows across many rows, collaborate on outputs, and publish at scale.                    |

### Insights

Use product intelligence to decide where to focus across AI and traditional search.

| Area                                        | Description                                                                            |
| ------------------------------------------- | -------------------------------------------------------------------------------------- |
| [Analytics](/insights/analytics.md)         | Review Overview, Visibility, Citations, Sentiment, and custom Dashboards.              |
| [Onsite](/insights/onsite.md)               | Understand owned page performance, AI crawler and agent activity, and Content Updates. |
| [Offsite](/insights/offsite.md)             | Analyze external sources and communities that influence AI answers.                    |
| [Paid](/insights/paid.md)                   | Review paid campaign performance alongside AI search intelligence.                     |
| [Prompts](/insights/prompts.md)             | Manage tracked prompts and review recommended prompts.                                 |
| [Opportunities](/insights/opportunities.md) | Find recommended actions based on your AI search intelligence.                         |

### Context

Connect your brand knowledge so each output is accurate and on-brand.

| Area                                         | Description                                                                             |
| -------------------------------------------- | --------------------------------------------------------------------------------------- |
| [Brand Kits](/context/brand-kit.md)          | Define your brand's voice, rules, audiences, products, regions, and visual guidelines.  |
| [Knowledge Bases](/context/memory-stores.md) | Give Playbooks and Workflows access to proprietary files, websites, and connected data. |


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