> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/readme.md). # Overview Welcome to AirOps. We're excited you're here! AirOps powers your content strategy, creation, and performance, helping your brand get seen, cited, and celebrated across AI and traditional search. As an all-in-one platform, AirOps brings together your SEO, AI search, and analytics data, replacing multiple point tools, so you can see what's working and take action through structured, AI-powered content workflows: Playbooks, Grids, and human-in-the-loop content creation. Here are examples of popular AirOps use cases and AI content workflows: * **Content Refresh & Optimization**: Automatically analyze and update existing content across your CMS using real-time SEO data, competitive insights, and AI-powered recommendations. Surface opportunities on your owned content, external sites, and community discussions on a regular cadence. * **Content Creation**: Publish quality, brand-accurate content at velocity. Combine human expertise with precise AI, drawing from internal experts, systems, and knowledge to tell stories only your brand can tell. * **AI Search Insights**: Track how your brand appears across AI answer engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews. Monitor mention rates, citation patterns, and competitive positioning, and automatically detect content decay and visibility drops across LLMs, to optimize your visibility in AI-powered search. * **Content Strategy & Research**: Build data-driven content strategies by leveraging AI analysis of search trends, competitor content, and market opportunities. Generate targeted content briefs and outlines backed by comprehensive research. *** ## The AirOps Platform Campaigns organize priorities and measured outcomes. Use Actions to create and update content, Insights to understand performance, and Context to keep outputs grounded in your brand. ### Inbox Use [Inbox](/inbox.md) to review Playbook and Workflow outputs that need attention, including Human Review checkpoints and Brand Kit Refresh proposals. ### Campaigns Turn priorities into content work and measured outcomes. Campaigns connect opportunity generation, Action, and Measurement so your team can see what to create, refresh, review, publish, and adjust. [Learn about Campaigns](/campaigns.md) ### Actions Take action on insights to craft content that drives pipeline. | Area | Description | | ------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------- | | [Playbooks](/actions/playbooks.md) | Build agentic content processes with natural-language instructions, tools, context, artifacts, triggers, and human review. | | [Workflows](/actions/workflow-concepts.md) | Create lower-level automation with explicit steps, branching, data processing, and integrations. | | [Grids](/actions/grids.md) | Run Playbooks and Workflows across many rows, collaborate on outputs, and publish at scale. | ### Insights Know where you stand and what to prioritize across AI and traditional search. | Area | Description | | ------------------------------------------- | -------------------------------------------------------------------------- | | [Analytics](/insights/analytics.md) | Review Overview, Visibility, Citations, Sentiment, and custom Dashboards. | | [Onsite](/insights/onsite.md) | Understand your Pages, AI crawler and agent activity, and Content Updates. | | [Offsite](/insights/offsite.md) | Analyze cited sources and the communities influencing AI answers. | | [Paid](/insights/paid.md) | Review paid campaign performance alongside AI search data. | | [Prompts](/insights/prompts.md) | Manage tracked prompts and review recommended prompts. | | [Opportunities](/insights/opportunities.md) | Find recommended areas where your team can improve visibility. | ### Context Connect your brand knowledge to keep every output accurate and on-brand. | Area | Description | | -------------------------------------------- | --------------------------------------------------------------------------------------- | | [Brand Kits](/context/brand-kit.md) | Define your brand's voice, rules, audiences, products, regions, and visual guidelines. | | [Knowledge Bases](/context/memory-stores.md) | Give Playbooks and Workflows access to proprietary files, websites, and connected data. | --- # Agent Instructions This documentation is published with GitBook. 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