> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/readme.md). # Overview AirOps helps brands turn AI discovery into growth with expert strategy, coordinated channel execution, and a platform that connects work to results. AirOps helps your brand earn trust and drive growth as buyers turn to AI to discover, evaluate, and choose what to buy. We work alongside your team to build and execute your AI discovery strategy, powering companies like Carta, Ramp, Chime, and Kayak. AirOps brings together a platform and experienced strategists who work as an extension of your team. Together, we identify the opportunities that matter for your business, choose where to invest, and execute across owned content, external content, AI ads, influencer and social, and community. The platform connects intelligence, action, and measurement so your team can use results to improve the next round of work, whether you are starting an AI discovery program or expanding one. ## How AirOps works ### Intelligence Start with the buyers, products, and questions that matter to your growth. AirOps shows where your brand stands with those audiences, where competitors have an advantage, and which gaps deserve investment. In the product, this intelligence is available through [Insights](/getting-started/core-concepts.md#insights). ### Action [Campaigns](/campaigns.md), [Playbooks](/actions/playbooks.md), [Workflows](/actions/workflow-concepts.md), and [Grids](/actions/grids.md) turn priorities into repeatable programs. Agents carry out research, creation, publishing, monitoring, and refreshes, with your team's brand context and review checkpoints guiding the work. AirOps experts help shape and execute the strategy across your channel mix. ### Measurement AirOps keeps opportunities, accepted actions, releases, and results connected. Review work before it ships, then measure changes in citations, influence, traffic, engagement, and other performance signals. Use that evidence to assess progress toward your business goals and decide which actions to scale or adjust. ## Product areas Campaigns organize priorities and measured outcomes. Use Actions to execute work, Insights to understand performance, and Context to keep outputs grounded in your brand. ### Inbox Use [Inbox](/inbox.md) to review Playbook and Workflow outputs that need attention, including Human Review checkpoints and Brand Kit Refresh proposals. ### Campaigns Connect an objective, recommended opportunities, accepted actions, and results in one place. Campaigns help your team decide what to create, refresh, review, publish, and adjust. [Learn about Campaigns](/campaigns.md) ### Actions Turn priorities into repeatable execution. | Area | Description | | ------------------------------------------ | -------------------------------------------------------------------------------------------------------------- | | [Playbooks](/actions/playbooks.md) | Describe agent work with natural-language instructions, tools, context, artifacts, triggers, and Human Review. | | [Workflows](/actions/workflow-concepts.md) | Create lower-level processes with explicit Steps, branching, data processing, and Integrations. | | [Grids](/actions/grids.md) | Run Playbooks and Workflows across many rows, collaborate on outputs, and publish at scale. | ### Insights Use product intelligence to decide where to focus across AI and traditional search. | Area | Description | | ------------------------------------------- | -------------------------------------------------------------------------------------- | | [Analytics](/insights/analytics.md) | Review Overview, Visibility, Citations, Sentiment, and custom Dashboards. | | [Onsite](/insights/onsite.md) | Understand owned page performance, AI crawler and agent activity, and Content Updates. | | [Offsite](/insights/offsite.md) | Analyze external sources and communities that influence AI answers. | | [Paid](/insights/paid.md) | Review paid campaign performance alongside AI search intelligence. | | [Prompts](/insights/prompts.md) | Manage tracked prompts and review recommended prompts. | | [Opportunities](/insights/opportunities.md) | Find recommended actions based on your AI search intelligence. | ### Context Connect your brand knowledge so each output is accurate and on-brand. | Area | Description | | -------------------------------------------- | --------------------------------------------------------------------------------------- | | [Brand Kits](/context/brand-kit.md) | Define your brand's voice, rules, audiences, products, regions, and visual guidelines. | | [Knowledge Bases](/context/memory-stores.md) | Give Playbooks and Workflows access to proprietary files, websites, and connected data. | --- # Agent Instructions This documentation is published with GitBook. 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