Overview

Welcome to AirOps. We're excited you're here!

AirOps powers your content strategy, creation, and performance, helping your brand get seen, cited, and celebrated across AI and traditional search. The platform brings together your SEO, AI search, and analytics data so you can see what's working, then take action through Playbooks, Grids, and human-in-the-loop content creation.

Here are some examples of popular use cases on AirOps:

• Content Refresh & Optimization: Automatically analyze and update existing content across your CMS using real-time SEO data, competitive insights, and AI-powered recommendations. Surface opportunities on your owned content, external sites, and community discussions on a regular cadence.

• Content Creation: Publish quality, brand-accurate content at velocity. Combine human expertise with precise AI, drawing from internal experts, systems, and knowledge to tell stories only your brand can tell.

• AI Search Insights: Track how your brand appears across AI answer engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews. Monitor mention rates, citation patterns, and competitive positioning to optimize your visibility in AI-powered search.

• Content Strategy & Research: Build data-driven content strategies by leveraging AI analysis of search trends, competitor content, and market opportunities. Generate targeted content briefs and outlines backed by comprehensive research.

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The AirOps Platform

AirOps is organized into three core pillars that work together to help you understand, act on, and power your content operations.

Insights

Know where you stand and what to prioritize across AI and traditional search. Insights brings together your visibility data and surfaces actionable opportunities.

Component	Description
Analytics	Track your brand's visibility, share of voice, and competitive positioning across AI search platforms and Google
Opportunities	Surface content refresh, creation, and outreach opportunities based on performance data and competitive gaps
Pages	View and manage your content inventory with unified SEO, AI search, and analytics data
Prompts	Explore the prompts and questions driving visibility in your space across AI platforms
Citations	Understand which domains and URLs are being cited by AI platforms when answering questions in your category

Actions

Take action on insights to craft content that drives pipeline. Actions provides Playbooks, Grids, collaboration tools, and workflow automation to turn opportunities into published content.

Component	Description
Playbooks	Build with natural-language instructions, tools, inputs, artifacts, triggers, and human review. Start here for most action-oriented content work.
Grid	Manage every article, Playbook run, workflow, and update from one powerful interface designed for team collaboration at scale
Workflows	Use the visual workflow builder for lower-level automation, step-by-step data processing, and existing workflow use cases
Power Agents	Pre-built agentic automations that handle common content tasks. Fork and customize them for your specific needs.

Context

Connect your brand knowledge, data sources, and tools to ensure every piece of content is accurate, on-brand, and connected to your systems.

Component	Description
Brand Kits	Define your brand's voice, tone, rules, and guidelines to ensure consistent content across all outputs
Knowledge Bases	Upload files, scrape websites, and connect data sources to give your Playbooks and workflows access to proprietary information
Integrations	Connect your CMS, SEO tools, project management apps, and more to support Playbooks, workflow steps, and content pipelines

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Getting Started

Building your first Playbook

Create and run your first Playbook

Core Concepts

Dive into the core concepts of AirOps

Building your first Workflow

Create and run a lower-level Workflow