People Data Labs
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People Data Labs steps provide access to comprehensive business intelligence data for companies and professionals. These powerful tools help you enrich your CRM, enhance lead generation, and create personalized outreach by retrieving detailed profiles for both companies and individuals.
AirOps offers the following People Data Labs integration steps:
-- access detailed company information including funding, size, and industry data
-- gather comprehensive professional profiles including work history and contact details
This step allows you to access detailed company information including funding, size, and industry data. It provides comprehensive business intelligence that can enhance your lead qualification and targeting processes.
Configuration
You must provide one of the following identifiers to look up a company:
Name: The company's name as it's commonly known (e.g., "AirOps", "Microsoft Corporation")
Ticker: The company's stock market ticker symbol if it's publicly traded (e.g., "MSFT" for Microsoft)
Website: The company's website domain or full URL (e.g., "airops.com" or "https://www.airops.com")
Profile: A URL to the company's profile on a social platform like LinkedIn (e.g., "https://www.linkedin.com/company/airops/")
Output Format
This step enables you to gather comprehensive professional profiles including work history and contact details. It provides LinkedIn information, contact information, and much more to power personalized outreach.
Configuration
You must provide one of the following identifiers to look up a person:
Social Profile: A URL to the person's profile on a social platform like LinkedIn (e.g., "https://www.linkedin.com/in/johndoe/")
Email: The person's email address (e.g., "john.doe@company.com")
Phone Number: The person's phone number in international format (e.g., "+14155559876")
Name and Company: If you don't have the above identifiers, you can search using:
First Name: The person's first/given name
Last Name: The person's last name/surname
Company Name: The name of the company where the person works
Output Format
Import a list of target companies
Use People Data Labs - Company Enrichment to get detailed company information
Use a Code step to filter companies based on size, industry, or funding
For qualifying companies, use People Data Labs - Person Enrichment to find decision-makers
Create personalized outreach based on comprehensive data points
Start with a contact list of names and companies
Use People Data Labs - Person Enrichment to get detailed professional profiles
Use an LLM step to generate personalized outreach referencing:
Current role and responsibilities
Previous experience
Educational background
Skills relevant to your solution
Send targeted messages through your connected email platform
Export contact data from your CRM
Use People Data Labs - Company Enrichment to enhance company records
Use People Data Labs - Person Enrichment to complete contact profiles
Use a Code step to merge and format the enriched data
Import the enhanced data back into your CRM
By default, the People Data Labs steps will terminate the workflow if they fail. To continue the workflow if a step fails, click "Continue" at the bottom of the settings panel.
[IMAGE: Screenshot showing the "Continue" option in the step settings]
The step will return the following keys when it fails:
output
: this will be null
error
:
message
: the message returned from the step
code
: the error code representing the error
Common error causes include:
Insufficient information provided
No matching record found
Rate limits exceeded
Here's an example workflow that uses both People Data Labs steps for a comprehensive lead enrichment process:
Start with a list of target companies
Use People Data Labs - Company Enrichment to get detailed company information
Use a Code step to filter companies based on criteria (size, industry, funding, etc.)
For each qualifying company, use another Code step to construct a query for finding relevant decision-makers (e.g., "VP of Marketing", "Director of Content")
Use People Data Labs - Person Enrichment to find the right contacts within those companies
Use an LLM step to analyze the enriched profiles and generate personalized outreach messages
Send targeted messages through your connected email platform
This workflow enables highly targeted, data-driven outreach based on comprehensive company and contact information, significantly improving engagement rates compared to generic approaches.