Data4SEO

Additional data retrieval to optimize your searches

DataForSEO steps provide comprehensive SEO data and research capabilities within your workflows. These powerful tools help you discover keyword opportunities, analyze domain rankings, and gather content insights to inform your SEO and content strategies.

Available DataForSEO Steps

AirOps offers the following DataForSEO steps:

• Keyword Ideas from Domain -- discover potential keywords that a domain could target

• Keyword Ranked For -- identify keywords a domain currently ranks for and their metrics

• News Research -- find keyword mentions in recent news articles

• Related Keyword Finder -- uncover semantically related keywords

• Related Searches Finder -- access Google's related search suggestions

• Web Research -- retrieve keyword-relevant content snippets from the web

• On-Page SEO Analysis -- analyze a URL's SEO structure and content

Keyword Ideas from Domain

This step helps you discover potential keywords that a domain could target, revealing new content opportunities based on competitor strategies or expanding your existing keyword portfolio.

Configuration

• Domain: Enter the domain you want to analyze

• Database (Optional): Select the geographic database (US, UK, CA, etc.)

• Limit (Optional): Maximum number of keyword ideas to return

• Include/Exclude Keywords (Optional): Filter results by specific terms

Output Format

[
  {
    "keyword": "content marketing strategy",
    "search_volume": 3200,
    "keyword_difficulty": 65,
    "cpc": 10.25,
    "competition": 0.72,
    "number_of_results": 18900000,
    "intent": "informational"
  }
]

Keyword Ranked For

This step helps you identify keywords a domain currently ranks for and their metrics, providing valuable insights into a website's organic search visibility.

Configuration

• Domain: Enter the domain you want to analyze

• Database (Optional): Select the geographic database

• Limit (Optional): Maximum number of ranking keywords to return

• Include/Exclude Keywords (Optional): Filter results by specific terms

• Position Range (Optional): Filter by ranking position

Output Format

[
  {
    "keyword": "ai workflow automation",
    "position": 3,
    "previous_position": 5,
    "search_volume": 2200,
    "keyword_difficulty": 62,
    "cpc": 9.75,
    "competition": 0.68,
    "number_of_results": 15400000,
    "url": "https://example.com/ai-workflow-automation"
  }
]

News Research

This step allows you to find keyword mentions in recent news articles, helping you discover trending stories and topics related to your target keywords.

Configuration

• Keyword: Enter the search term or phrase you want to find news about

• Database (Optional): Select the geographic location

• Language (Optional): Select the language of news articles to retrieve

• Date Range (Optional): Specify the time period for the news articles

• Results Limit (Optional): Maximum number of news articles to return

Output Format

[
  {
    "title": "AirOps Unveils New AI-Powered Content Workflow Tools",
    "url": "https://techcrunch.com/2025/02/15/airops-unveils-new-ai-powered-content-workflow-tools/",
    "source": "TechCrunch",
    "date_published": "2025-02-15T14:30:00Z",
    "snippet": "AirOps today announced the launch of several new AI-powered tools aimed at streamlining content creation workflows...",
    "thumbnail_url": "https://example.com/image1.jpg",
    "sentiment": "positive",
    "category": "technology"
  }
]

Related Keyword Finder

This step helps you uncover semantically related keywords that are closely associated with your target keyword, expanding your keyword portfolio with relevant terms.

Configuration

• Keyword: Enter the primary keyword or phrase

• Database (Optional): Select the geographic database

• Limit (Optional): Maximum number of related keywords to return

• Include/Exclude Keywords (Optional): Filter results by specific terms

Output Format

[
  {
    "keyword": "content marketing strategy",
    "search_volume": 3200,
    "keyword_difficulty": 65,
    "cpc": 10.25,
    "competition": 0.72,
    "intent": "informational",
    "similarity_score": 0.89
  }
]

Related Searches Finder

This step allows you to access Google's related search suggestions, discovering the "related searches" or "people also ask" queries that appear in search engine results.

Configuration

• Keyword: Enter the primary keyword or phrase

• Database (Optional): Select the geographic database

• Language (Optional): Select the language for the results

• Limit (Optional): Maximum number of related searches to return

Output Format

[
  {
    "query": "content marketing strategy examples",
    "search_volume": 1400,
    "keyword_difficulty": 58,
    "position": 1
  }
]

Web Research

This step helps you retrieve keyword-relevant content snippets from the web, analyzing what successful content contains and gathering insights for your own content creation.

Configuration

• Keyword: Enter the search term or phrase you want to research

• Database (Optional): Select the geographic database

• Language (Optional): Select the language for the web research results

• Number of Pages (Optional): How many top-ranking pages to analyze

• Include URLs (Optional): Toggle whether to include source URLs

Output Format

[
  {
    "url": "https://example.com/content-marketing-strategy-guide",
    "title": "The Ultimate Guide to Content Marketing Strategy in 2025",
    "snippets": [
      {
        "text": "A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.",
        "relevance_score": 0.92,
        "position": "introduction"
      }
    ]
  }
]

On-Page SEO Analysis

This step enables you to analyze a URL's SEO structure and content, identifying on-page SEO issues, content optimization opportunities, and technical improvements.

Configuration

• URL: Enter the complete URL of the page you want to analyze

• Analyze Content (Optional): Toggle to include detailed content analysis

• Analyze Technical SEO (Optional): Toggle to include technical SEO checks

• Check External Links (Optional): Toggle to analyze external links

Output Format

{
  "url": "https://example.com/blog/content-marketing-strategy",
  "page_metrics": {
    "title": "Content Marketing Strategy: The Ultimate Guide for 2025 | Example.com",
    "meta_description": "Learn how to create an effective content marketing strategy in 2025. This comprehensive guide covers everything from audience research to performance measurement.",
    "word_count": 2450,
    "content_to_html_ratio": 0.68
  },
  "content_analysis": {
    "headings": {
      "h1": ["Content Marketing Strategy: The Ultimate Guide for 2025"],
      "h2": [
        "What is a Content Marketing Strategy?",
        "Key Components of a Content Marketing Strategy"
      ]
    },
    "keyword_density": {
      "content marketing": 3.2,
      "strategy": 2.8
    }
  },
  "technical_analysis": {
    "mobile_friendly": true,
    "https_enabled": true,
    "issues": [
      {
        "type": "warning",
        "message": "2 images missing alt text",
        "impact": "medium"
      }
    ]
  }
}

Common Use Cases

Keyword Research and Content Planning

1. Use Keyword Ideas from Domain to find keywords competitors are targeting

2. Use Related Keyword Finder to expand your keyword list

3. Use Related Searches Finder to discover question queries

4. Use an LLM step to create a content calendar based on keyword opportunities

Content Creation and Optimization

1. Use Web Research to gather insights from top-ranking content

2. Use News Research to find trending topics in your industry

3. Use an LLM step to generate content briefs with collected insights

4. Use On-Page SEO Analysis to optimize existing content

Competitive Analysis

1. Use Keyword Ranked For to see what competitors rank for

2. Use On-Page SEO Analysis to analyze competitor pages

3. Use a Code step to identify gaps and opportunities

4. Use an LLM step to create a competitive advantage strategy

Error Handling

By default, all DataForSEO steps will terminate the workflow if they fail. To continue the workflow if a step fails, click "Continue" at the bottom of the settings panel.

[IMAGE: Screenshot showing the "Continue" option in the step settings]

The step will return the following keys when it fails:

• output: this will be null

• error:

  • message: the message returned from the step

  • code: the error code representing the error

Common error causes include:

• Invalid keyword or domain format

• No results found

• Rate limits exceeded

Example Workflow

Here's an example workflow that uses multiple DataForSEO steps for comprehensive content research:

1. Start with a target keyword or topic

2. Use Related Keyword Finder to discover semantically related terms

3. Use Related Searches Finder to identify question queries

4. Use Web Research to analyze top-ranking content

5. Use News Research to find recent mentions and trends

6. Use an LLM step to synthesize all research into a comprehensive content brief

7. Use another LLM step to generate the actual content

This workflow enables you to create highly optimized, data-driven content that addresses user search intent comprehensively, improving your chances of ranking well in search results.