Core Concepts
AirOps is organized into three core pillars that work together to help you understand your content landscape, take action on opportunities, and power everything with your brand context.
Insights
Know where you stand and what to prioritize across AI and traditional search.
Insights is your command center for understanding how your brand performs across search engines and AI platforms. It surfaces what's working, what's not, and where the opportunities are.
Analytics
The Analytics dashboard tracks your brand's visibility and competitive positioning across AI search platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews) and traditional Google search. Monitor your mention rate, share of voice, citation patterns, and community discussions in one unified view.
Opportunities
Opportunities surfaces actionable recommendations for your content strategy. The system analyzes your performance data, competitive landscape, and market trends to identify:
Creation opportunities for new content that can capture visibility
Refresh opportunities for existing content that needs updating
Outreach opportunities for building citations and mentions
Community opportunities in Reddit and other platforms
Learn more about Opportunities →
Pages
Pages provides a unified view of your content inventory, combining SEO performance, AI search visibility, and Google Analytics data in one place. Understand the health of each page and prioritize improvements based on impact.
Prompts
Prompts shows you the questions and queries driving visibility in your space across AI platforms. Understand what users are asking, how AI is answering, and where your brand shows up (or doesn't).
Citations
Citations reveals which domains and URLs AI platforms reference when answering questions in your category. Track citation rates, identify influential sources, and understand what content gets cited.
Actions
Take action on insights to craft content that drives pipeline.
Actions is where insights become reality. Start with Playbooks for most content creation, refresh, and optimization work. Use Grids to run Playbooks at scale, and use Workflows when you need the lower-level visual builder or an existing workflow pattern.
Playbooks
Playbooks are the preferred action surface for turning insights into content work. Build from natural-language instructions that combine:
Sections and instructions
Tools, Inputs, Artifacts, and Triggers
Human Review checkpoints
Direct publishing and integration steps
Use Playbooks when you want an editable, reviewable content agent that can create, refresh, optimize, or monitor content with your brand context.
Grid
Grid is your content command center: a spreadsheet-like interface designed for running Playbooks and workflows at scale and collaborating as a team. Import content from your CMS, run Playbooks across hundreds of rows, review outputs side-by-side, and publish directly back to your systems.
Workflows
Workflows are the visual automation builder in AirOps. Use them when you need step-by-step data processing, branching logic, or existing workflow automation that combines:
Multiple AI models and data sources
Web research and SEO tools
Human review and approval steps
Direct publishing to your CMS
Workflows can be as simple as a single AI prompt or as complex as a multi-step pipeline with branching logic and quality checks.
Power Agents
Power Agents are pre-built agentic automations created by the AirOps team. They handle common content tasks like:
SERP analysis and keyword research
Content brief creation
Article generation and optimization
Competitive gap analysis
Fork any Power Agent to customize it for your specific needs, or use them as-is to get started quickly.
Learn more about Power Agents →
Context
Connect your brand knowledge, data sources, and tools for accurate, on-brand content.
Context ensures everything you create in AirOps is grounded in your brand's voice, informed by your proprietary data, and connected to your existing tools.
Brand Kits
Brand Kits capture your brand's identity and make it available to every Playbook and workflow. Define your:
Foundations: Voice, tone, style guidelines, and rules
Product Lines: Products, services, and their attributes
Content Types: Templates and structures for different content formats
Audiences: Target personas and their characteristics
Regions: Geographic and language variations
Knowledge Bases
Knowledge Bases store your proprietary information and make it searchable by AI. Upload documents, scrape websites, or connect databases to give your Playbooks and workflows access to:
Internal documentation and guides
Product information and specifications
Historical content and research
Customer data and insights
Learn more about Knowledge Bases →
Integrations
Integrations connect AirOps to your existing tech stack. Publish directly to your CMS, pull data from SEO tools, sync with project management apps, and more:
CMS: Webflow, WordPress, Contentful, Sanity, Ghost, and more
SEO Tools: Moz, DataForSEO, Google Search Console
Project Management: Notion, Airtable, Asana, Monday.com, Google Sheets
Communication: Slack, Gmail
Social: YouTube, Reddit
Learn more about Integrations →
Questions?
Feel free to reach out to us. We are available on Live Chat to answer questions working hours EST. If you would like to discuss more support from our team, please get in contact with us.
Join the Builder Community
Interested in learning how to use AirOps to build your use cases? Join our AirOps Builders Slack channel to connect with us further!
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