Google Search Console

AirOps allows you to connect directly to your Google Search Console account to get valuable search performance data within your workflows, helping you make data-driven decision with your content.

How to Configure the Google Search Console Integration Step

1. Add the step to your workflow:

   • Click the "+" button to add a new step

   • Select "Google Search Console" under the "Integrations" section from the available steps

2. Authentication:

   • Select an existing Google Search Console connection from the dropdown, or set up a new one

3. Action Type:

   • Choose from the following available actions:

     • Get Query Performance Overview: Retrieves performance data for search queries that led to your site

     • Get Page Performance Overview: Retrieves performance data for specific pages on your site

     • Get Query Page Performance Breakdown: Provides detailed performance metrics between queries and pages

     • Get Page Indexing Status: Checks if a specific URL is indexed by Google and when it was last indexed

4. Configure action-specific parameters:

   • Site Selection: Choose which Google Search Console property to query

   • URL: For page-specific actions, enter the URL you want to analyze

   • Period: For performance data, select the time frame (Last 7 days, Last 28 days, Last 3 months, etc.)

5. Output formats vary by action type:

   • Query Performance: Returns data including query text, clicks, impressions, CTR, and position in the following JSON format

{
  "queries": [
    {
      "query": "string",  // The search query text
      "clicks": number,   // Count of clicks from this query
      "impressions": number,  // Count of impressions for this query
      "ctr": number,      // Click-through rate (decimal format)
      "position": number  // Average position in search results
    }
    // Multiple query objects will be returned
  ]
}

• Page Performance: Returns data about specific pages including clicks, impressions, and ranking

{
  "clicks": {
    "L7D": number,       // Total clicks in the Last 7 Days
    "L30D": number,      // Total clicks in the Last 30 Days
    "WoW Change": number, // Week-over-Week change in clicks (can be positive or negative)
    "MoM Change": number  // Month-over-Month change in clicks (can be positive or negative)
  },
  "impressions": {
    "L7D": number,       // Total impressions in the Last 7 Days
    "L30D": number,      // Total impressions in the Last 30 Days
    "WoW Change": number, // Week-over-Week change in impressions
    "MoM Change": number  // Month-over-Month change in impressions
  },
  "ctr": {
    "L7D": number,       // Average Click-Through Rate for the Last 7 Days (expressed as percentage)
    "L30D": number,      // Average Click-Through Rate for the Last 30 Days (expressed as percentage)
    "WoW Change": number, // Week-over-Week change in CTR (percentage points)
    "MoM Change": number  // Month-over-Month change in CTR (percentage points)
  },
  "position": {
    "L7D": number,       // Average position in search results for the Last 7 Days
    "L30D": number,      // Average position in search results for the Last 30 Days
    "WoW Change": number, // Week-over-Week change in position (negative change is improvement)
    "MoM Change": number  // Month-over-Month change in position (negative change is improvement)
  }
}

• Query Page Breakdown: Shows how specific queries perform for specific pages

{
  "queries": [  // Array of query objects
    {
      "query": "string",     // The specific search query text being analyzed
      "clicks": number,      // Total clicks received from this query across all pages
      "impressions": number, // Total impressions for this query across all pages
      "ctr": number,         // Overall click-through rate for the query (expressed as percentage)
      "position": number,    // Average position in search results for this query
      
      "ranking_pages": [     // Array of pages that rank for this query
        {
          "url": "string",   // Full URL of the ranking page
          "clicks": number,  // Number of clicks this specific page received for this query
          "impressions": number, // Number of impressions this page received for this query
          "ctr": number,     // Page-specific click-through rate (expressed as decimal)
          "position": number, // Average position of this page for this query
          "clicks_percent_total": number, // Percentage of total query clicks going to this page
          "impressions_percent_total": number // Percentage of total query impressions going to this page
        }
        // Multiple page objects will be returned, sorted by clicks in descending order
      ]
    },
    // Multiple query objects will be returned, typically sorted by clicks in descending order
  ],
  
  "metadata": {
    "start_date": "string", // ISO format date marking the beginning of the reporting period
    "end_date": "string",   // ISO format date marking the end of the reporting period
    "queries": number,      // Total number of unique queries analyzed in this report
    "urls": number          // Total number of unique URLs that appeared in search results
  }
}

• Indexing Status: Returns whether a page is indexed, along with the last crawl date in the following JSON format

{
  "last_crawled_at": "string", // Timestamp of the last crawl
  "indexed": boolean           // Whether the page is indexed
}