Brand Kits

Define your brand attributes and use them as variables in your workflow

What is a Brand Kit?

A Brand Kit is a centralized resource that contains all the essential information about a brand, including its attributes, writing style, and sample content. It serves as a reference point for maintaining consistency in branding and messaging across all content created within the AirOps platform. During the AirOps onboarding process, you will have the opportunity to create a brand kit for your workspace.

Creating a Brand Kit

Brand Kit Variables

Brand Attributes

Attribute	Default Variable	Usage
Brand URL	{{brand_kit.brand_url}}	Use the brand URL when referring to the brand to help provide context about the brand.
Brand Name	{{brand_kit.brand_name}}	Use the brand name consistently throughout the content to maintain brand recognition.
About the Brand	{{brand_kit.brand_about}}	Refer to the "About the Brand" section when creating content that requires background information or context about the brand and its offerings.
Customer Profile	{{brand_kit.brand_customer}}	Use the customer profile when creating content to ensure that the messaging and tone are tailored to the brand's target audience.
Competitors	{{brand_kit.brand_competitors}}	Be aware of the brand's competitors when creating content to differentiate the brand.
Brand Point of View	{{brand_kit.brand_point_of_view}}	Incorporate the brand's mission and core values into the content to align with the brand's overall messaging, philosophy, and positioning.

Writing Style Attributes

Attribute	Default Variable	Usage
Author Persona	{{brand_kit.writing_persona}}	Use the writing persona in the System prompt of the Large Language Model step to maintain a consistent writing style.
Tone of Voice	{{brand_kit.writing_tone}}	Adhere to the specified tone of voice when creating content to ensure that the brand's personality and style are consistently conveyed.
Call-to-Action (CTA) Text	{{brand_kit.writing_cta}}	Use the brand's primary CTA text at the end of content to encourage users to take a specific action, such as signing up for the product.
CTA Destination	{{brand_kit.writing_cta_url}}	Link the CTA text to the specified destination URL to direct users to the appropriate page or resource.

Writing Sample Attributes

Attribute	Default Variable	Usage
Writing Sample URL	{{brand_kit.writing_sample_url}}	AirOps uses the writing sample URL to scrape the best example of ideal content, which is used for k-shot prompting during content generation. If the article cannot be scraped, we return a default article.
Writing Sample Title	{{brand_kit.writing_sample_title}}	Use the writing sample title when creating a User-Assistant pair or k-shot prompting.
Writing Sample Outline	{{brand_kit.writing_sample_outline}}	Use the writing sample outline when creating a User-Assistant pair in order to help the model understand the structure and organization of the brand's preferred content format.
Writing Sample Body	{{brand_kit.writing_sample_body}}	Use the writing sample body when creating a User-Assistant pair in order to help the model understand the brand's writing style and tone.

Custom Attributes

You can also add and name your own variables in Brand Kits at the bottom of the page.