Refresh
Identify and update existing content to close competitive gaps in AI search visibility
Refresh Opportunities identify prompts where competitors are outperforming you but you already have existing content addressing the topic. These are high-impact, lower-lift opportunities and your fastest path to improved AI search visibility.
Refreshing existing content is typically 5-10x faster than creating new content. You leverage existing authority, backlinks, and indexing history while closing competitive gaps.
Inboxes
Losing: Weak Content
Existing content underperforming in AI search
Refresh content where competitors achieve stronger AI search visibility than your existing pages.
Almost Page One
Optimize pages ranking 10-20 for page 1
Optimize pages ranking 10-20 on Google with content improvements and internal links.
Declining Citations
Pages losing citation rate in AI search
Refresh content for pages losing citation rate in AI search to recapture visibility.
How It Works
AirOps identifies refresh opportunities by:
Analyzing tracked prompts across your monitored AI search platforms
Identifying competitive gaps where competitors appear in AI responses but you don't
Checking for existing content that addresses these topics on your site
Surfacing opportunities where refreshing existing pages can close the gap
Taking Action
Bulk selection and Grid export:
Select multiple refresh opportunities using the checkboxes on the left side of each row, then click Take Action on Selected to:
Create New Grid: Generate a new Grid pre-populated with your selected pages for batch refresh campaigns
Add to Existing Grid: Append selected pages to any existing Grid. A mapping modal appears so you can map page data (URL, competitive gaps, metrics, etc.) to the appropriate Grid columns.
Additional actions:
Review competitive gaps: See specific prompts where competitors are beating you
Launch refresh workflows directly from the interface
Filter by priority metrics, folder, or topic
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