# Refresh

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Refresh Opportunities identify prompts where competitors are outperforming you but you already have existing content addressing the topic. These are high-impact, lower-lift opportunities and your fastest path to improved AI search visibility.

Refreshing existing content is typically 5-10x faster than creating new content. You leverage existing authority, backlinks, and indexing history while closing competitive gaps.

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## Inboxes

### Losing: Weak Content

**Existing content underperforming in AI search**

Refresh content where competitors achieve stronger AI search visibility than your existing pages.

### Almost Page One

**Optimize pages ranking 10-20 for page 1**

Optimize pages ranking 10-20 on Google with content improvements and internal links.

### Declining Citations

**Pages losing citation rate in AI search**

Refresh content for pages losing citation rate in AI search to recapture visibility.

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## How It Works

AirOps identifies refresh opportunities by:

1. **Analyzing tracked prompts** across your monitored AI search platforms
2. **Identifying competitive gaps** where competitors appear in AI responses but you don't
3. **Checking for existing content** that addresses these topics on your site
4. **Surfacing opportunities** where refreshing existing pages can close the gap

## Taking Action

**Bulk selection and Grid export:**

Select multiple refresh opportunities using the checkboxes on the left side of each row, then click **Take Action on Selected** to:

* **Create New Grid**: Generate a new Grid pre-populated with your selected pages for batch refresh campaigns
* **Add to Existing Grid**: Append selected pages to any existing Grid. A mapping modal appears so you can map page data (URL, competitive gaps, metrics, etc.) to the appropriate Grid columns.

**Additional actions:**

* **Review competitive gaps**: See specific prompts where competitors are beating you
* **Launch refresh Playbooks** directly from the interface
* **Filter by** priority metrics, folder, or topic


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The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.