# Overview

The Overview tab provides a snapshot of how you're performing across key AI search metrics. See your core metrics at a glance, understand how they perform by platform, and compare your performance against competitors.

## Core Metrics

The Overview tab displays five primary metrics that assess your AI search performance:

### Mention Rate

Answers mentioning your brand divided by total answers (0-100%). Higher values mean greater visibility.

### Share of Voice

Answers mentioning your brand divided by answers mentioning your brand OR competitors (0-100%). Higher values mean you dominate the conversation relative to competitors.

### Citation Rate

Answers citing your domain divided by total answers with at least one citation (0-100%). Higher values indicate greater authority. Multiple URLs from the same domain count as one.

### Sentiment Score

Positive mentions plus half of neutral mentions, divided by total brand mentions (0-100). Higher values indicate better sentiment in how AI platforms portray your brand.

### Average Position

Average position where your brand is mentioned in AI responses (1 = first mention, 2 = second, etc.). Lower values indicate earlier, more prominent mentions.

## Charts

### Metrics by Platform

Toggle between your core metrics to see how they perform across each answer engine. Compare your mention rate, citation rate, share of voice, sentiment, and position across the [tracked answer engines](/insights/insights.md#answer-engines-tracked).

This view helps you quickly understand where you're winning, where you're slipping, and where to focus next.

### Competitor Leaderboard

Compare your performance directly against configured competitors with leaderboards for each core metric:

* Mention Rate leaderboard
* Citation Rate leaderboard
* Share of Voice leaderboard
* Sentiment leaderboard
* Average Position leaderboard

Understand not just your performance, but your market position relative to competitors.

## Drill into a Metric

Every widget on the Overview tab is a starting point, not a dead end. Click any metric widget to open a drill-down view of the underlying data behind that number, so you can move from summary to detail without leaving the page.

### How to drill in

1. Click a metric tile (Mention Rate, Share of Voice, Citation Rate, Sentiment, or Average Position) or a row on a leaderboard.
2. The drill-down view opens with the prompts, answers, and citations that contributed to the metric, scoped to the filters already applied on the Overview tab.
3. Sort or filter further inside the drill-down to isolate the prompts, platforms, or competitors driving the change.

### Filter to a time range from a chart

On any trend chart, click and drag across a section of the timeline to highlight a range. The drill-down opens scoped to that exact date range, so you can investigate the spike or dip you just spotted without re-applying date filters by hand.

{% hint style="info" %}
Drill-downs inherit the date, region, prompt type, platform, topic, and persona filters set on the Overview tab. Adjust the filters before clicking in to scope the underlying data.
{% endhint %}

## Filters

Use filters to segment your data and focus on what matters most:

* **Date**: Select a date range for your analysis
* **Region**: Filter by geographic region
* **Prompt Type**: Category-related (general prompts) vs Brand-related (prompts mentioning your brand directly)
* **Platform**: Filter by specific AI answer engine
* **Topic**: Filter by topic clusters
* **Persona**: Filter by audience persona


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