Overview

Get a snapshot of your AI search performance across key metrics and platforms

The Overview tab provides a snapshot of how you're performing across key AI search metrics. See your core metrics at a glance, understand how they perform by platform, and compare your performance against competitors.

Core Metrics

The Overview tab displays five primary metrics that assess your AI search performance:

Mention Rate

Answers mentioning your brand divided by total answers (0-100%). Higher values mean greater visibility.

Share of Voice

Answers mentioning your brand divided by answers mentioning your brand OR competitors (0-100%). Higher values mean you dominate the conversation relative to competitors.

Citation Rate

Answers citing your domain divided by total answers with at least one citation (0-100%). Higher values indicate greater authority. Multiple URLs from the same domain count as one.

Sentiment Score

Positive mentions plus half of neutral mentions, divided by total brand mentions (0-100). Higher values indicate better sentiment in how AI platforms portray your brand.

Average Position

Average position where your brand is mentioned in AI responses (1 = first mention, 2 = second, etc.). Lower values indicate earlier, more prominent mentions.

Charts

Metrics by Platform

Toggle between your core metrics to see how they perform across each answer engine. Compare your mention rate, citation rate, share of voice, sentiment, and position across:

• ChatGPT

• Gemini

• Perplexity

• Google AI Mode

• Google AI Overviews

This view helps you quickly understand where you're winning, where you're slipping, and where to focus next.

Competitor Leaderboard

Compare your performance directly against configured competitors with leaderboards for each core metric:

• Mention Rate leaderboard

• Citation Rate leaderboard

• Share of Voice leaderboard

• Sentiment leaderboard

• Average Position leaderboard

Understand not just your performance, but your market position relative to competitors.

Filters

Use filters to segment your data and focus on what matters most:

• Date: Select a date range for your analysis

• Region: Filter by geographic region

• Prompt Type: Category-related (general prompts) vs Brand-related (prompts mentioning your brand directly)

• Platform: Filter by specific AI answer engine

• Topic: Filter by topic clusters

• Persona: Filter by audience persona