Using Brand Kits

How to use Brand Kits in your workflows and Grids

Brand Kits become powerful when integrated into your workflows and Grids. This page covers how to use Brand Kit attributes as variables and how the writing rules system works.

Brand Kit Input

Add a Brand Kit input to your workflow to make Brand Kit attributes available throughout your steps. This allows workflows to dynamically adapt to different brand contexts.

When you add a Brand Kit input, users must specify:

• Product Lines (required): Select one or more products this content applies to

• Content Type (required): Choose the content format

Users can optionally specify:

• Region (optional): Choose the target region/market

• Audience (optional): Select the target audience

Brand Kit Column in Grids

When running workflows in a Grid, you can add a Brand Kit column that allows you to specify:

• Product Lines: Select one or multiple products this content applies to

• Content Types: Choose the content format

• Audiences: Select the target audience

• Regions: Choose the target region/market

This ensures that only relevant context is passed to the LLM, avoiding confusion from irrelevant information.

Tip: Organizing Grids by content type and using the Brand Kit column to specify product lines, audiences, and regions creates a powerful content production workflow.

Writing Rules and Overrides

Brand Kits use a hierarchical rules system:

1. Global Writing Rules apply to all content by default

2. Dimension-specific rules (for Content Types, Audiences, or Regions) can override global rules when they conflict

3. Use the "Show global rules" toggle when editing dimension-specific rules to see how your rules fit within global guidelines

Each rule displays an "Applies to" indicator showing whether it's a Global rule or specific to a dimension (e.g., "United States" for a region-specific rule).

Rule Priority

When rules conflict, the priority order is:

1. Region rules (highest priority): Override all other rules

2. Audience rules: Override global rules

3. Content Type rules: Override global rules

4. Global rules (lowest priority): Apply when no dimension-specific rules conflict

Variable Reference

Foundation Variables

Attribute	Variable	Usage
Brand Name	{{brand_kit.brand_name}}	Use the brand name consistently throughout content.
Brand Domain	{{brand_kit.brand_domain}}	Use when referring to the brand website.
About the Brand	{{brand_kit.brand_about}}	Background information about the brand.
Brand Voice & Tone	{{brand_kit.writing_tone}}	Ensure brand personality is consistently conveyed.
Author Persona	{{brand_kit.writing_persona}}	Use in System prompts for consistent writing style.
Global Writing Rules	{{brand_kit.writing_rules}}	Apply across all content for consistency.

Product Line Variables

Since multiple Product Lines can be selected, they are accessed as an array. Use index notation to access individual product lines:

Attribute	Variable	Usage
All Product Lines	{{brand_kit.product_lines}}	Access all selected product lines.
Product Line Name	{{brand_kit.product_lines[0].name}}	Name of the first selected product line.
Product Details	{{brand_kit.product_lines[0].details}}	What the product does, use cases, features.
Differentiators	{{brand_kit.product_lines[0].differentiators}}	Product positioning and unique value.
Ideal Customer	{{brand_kit.product_lines[0].ideal_customer}}	Ideal customer profile for this product.
Competitors	{{brand_kit.product_lines[0].competitors}}	List of competitors for this product.

Replace [0] with [1], [2], etc. to access additional selected product lines. Use {{brand_kit.product_lines}} to iterate over all selected product lines in a loop.

Content Type Variables

Attribute	Variable	Usage
Content Type	{{brand_kit.content_type}}	Access selected content type's details.
Content Type Name	{{brand_kit.content_type.name}}	Name of the selected content type.
Template Outline	{{brand_kit.content_type.outline}}	Structure content appropriately.
Samples	{{brand_kit.content_type.samples}}	Reference for k-shot prompting.
CTA Text	{{brand_kit.content_type.cta}}	Primary call-to-action text.
CTA Destination	{{brand_kit.content_type.cta_url}}	CTA destination URL.
Writing Rules	{{brand_kit.content_type.writing_rules}}	Content-type-specific rules.

Audience Variables

Attribute	Variable	Usage
Audience	{{brand_kit.audience}}	Access selected audience's details.
Audience Name	{{brand_kit.audience.name}}	Name of the selected audience.
Audience Description	{{brand_kit.audience.description}}	Understand who you're writing for.
Audience Writing Rules	{{brand_kit.audience.writing_rules}}	Audience-specific rules.

Region Variables

Attribute	Variable	Usage
Region	{{brand_kit.region}}	Access selected region's details.
Region Name	{{brand_kit.region.name}}	Name of the selected region.
Region Description	{{brand_kit.region.description}}	Region-specific context.
Region Writing Rules	{{brand_kit.region.writing_rules}}	Region-specific rules (override global).

Example: Using Brand Kit in an LLM Step

Here's how you might structure a prompt using Brand Kit variables:

You are {{brand_kit.writing_persona}}.

## Brand Context
{{brand_kit.brand_about}}

## Product Information
{% for product in brand_kit.product_lines %}
### {{product.name}}
{{product.details}}
{% endfor %}

## Target Audience
{{brand_kit.audience.description}}

## Writing Guidelines
Voice & Tone: {{brand_kit.writing_tone}}

Rules to follow:
{{brand_kit.writing_rules}}
{{brand_kit.content_type.writing_rules}}
{{brand_kit.audience.writing_rules}}
{{brand_kit.region.writing_rules}}

## Content Structure
{{brand_kit.content_type.outline}}

## Call to Action
Use this CTA: {{brand_kit.content_type.cta}}
Link to: {{brand_kit.content_type.cta_url}}

This approach ensures your LLM has all the context it needs to generate on-brand, targeted content.