Content Types

Define the different formats of content you create

Content Types define the different formats of content you create. Each Content Type can have its own structure, samples, CTAs, and writing rules, ensuring your workflows produce consistently formatted output.

Content Type Attributes

For each Content Type, you can define:

Samples

Add example URLs of this content type to help the AI understand your ideal output. These samples serve as references for k-shot prompting, showing the LLM what great content looks like.

Template Outline

Add the markdown structure for this content type. Define sections like Title, Meta, TL;DR, Intro, and Main Sections with word count guidance. This ensures consistent structure across all content of this type.

CTA Text

Enter this content type's primary call-to-action (e.g., "Book a Call", "Start Free Trial", "Learn More"). This standardizes how you drive action in each content format.

CTA Destination

Enter this content type's primary call-to-action URL. This ensures all CTAs link to the appropriate destination.

Header Case Type

Choose how headers should be formatted:

• Title Case: Capitalize Major Words

• Sentence case: Capitalize only the first word

• Custom: Define mixed styles for different heading levels

Writing Rules

Content-type-specific rules that help with structure and content for all workflows creating or refreshing content in this format. Use one rule per line. These rules supplement your global writing rules.

Example

A "Blog Post" content type might include:

• Samples: URLs to 3-5 of your best blog posts

• Template Outline:

  # Title (8-12 words)
  Meta description (150-160 characters)
  
  ## TL;DR (2-3 sentences)
  
  ## Introduction (100-150 words)
  
  ## Main Sections (3-5 sections, 200-300 words each)
  
  ## Conclusion (100-150 words)

• CTA Text: "Book a Call"

• CTA Destination: https://airops.com/demo

• Header Case Type: Title Case

• Writing Rules:

  • Include at least one statistic or data point per section

  • Use subheadings every 300 words

  • Include internal links to related content

Adding Content Types

1. Navigate to the Content Types tab in your Brand Kit

2. Click Add Content Type

3. Enter the content type name (e.g., "Blog Post," "Product Page," "Case Study")

4. Add Samples by clicking "+ Add Sample" and entering example URLs

5. Define the Template Outline with your markdown structure (sections, word counts)

6. Enter the CTA Text and CTA Destination URL for this content type

7. Select a Header Case Type (Title Case, Sentence case, or Custom)

8. Add Writing Rules specific to this content format

9. Save your changes

Content Type Variables

When a Content Type is selected, use these variables:

Attribute	Variable	Usage
Content Type	{{brand_kit.content_type}}	Access the selected content type's details.
Content Type Name	{{brand_kit.content_type.name}}	Name of the selected content type.
Template Outline	{{brand_kit.content_type.outline}}	Use the outline to structure content appropriately.
Samples	{{brand_kit.content_type.samples}}	Reference samples for k-shot prompting.
CTA Text	{{brand_kit.content_type.cta}}	Use the content type's primary call-to-action text.
CTA Destination	{{brand_kit.content_type.cta_url}}	Link the CTA to the specified destination URL.
Writing Rules	{{brand_kit.content_type.writing_rules}}	Apply content-type-specific writing rules.