Product Lines

Define different products or services your brand offers

Product Lines allow you to define different products or services your brand offers. This is particularly useful for enterprise brands with complex product portfolios, enabling you to provide product-specific context to your workflows.

Product Line Attributes

For each Product Line, you can define:

Product Line Details

Explain what this product does, its key use cases, and any important features or sub-products. This gives the LLM comprehensive context about the product.

Key Differentiators & Positioning

Explain what makes this product unique, how to position it, and your point of view on this product area. This helps ensure marketing content accurately represents your competitive advantages.

Ideal Customer Profile

Describe your best-fit customers: who they are, what they're trying to achieve, and the problems you solve for them. This enables more targeted and relevant content generation.

Product Competitors

List the companies competing with this product, including their domain and which of your products they compete with. This provides competitive context for comparison content.

Example

AirOps might define an Insights Product Line with:

• Product Line Details: "Insights provides AI-powered analytics that tracks brand visibility across AI search engines, monitors competitor citations, and identifies content opportunities based on how LLMs respond to queries in your market."

• Key Differentiators & Positioning: "The only platform that combines AI search visibility tracking with actionable content recommendations. We believe brands need to optimize for AI answers, not just traditional search."

• Ideal Customer Profile: "Content and SEO leaders at B2B SaaS companies who want to understand and improve how their brand appears in AI-generated responses."

• Product Competitors: Brightedge, Semrush, Ahrefs

Adding Product Lines

1. Navigate to the Product Lines tab in your Brand Kit

2. Click Add Product Line

3. Enter the product name

4. Fill in the Product Line Details (what the product does, use cases, features)

5. Add Key Differentiators & Positioning (unique value, positioning, point of view)

6. Describe the Ideal Customer Profile (who they are, goals, problems solved)

7. Add Product Competitors with their domain and which products they compete with

8. Save your changes

Product Line Variables

Since multiple Product Lines can be selected, they are accessed as an array. Use index notation to access individual product lines:

Attribute	Variable	Usage
All Product Lines	{{brand_kit.product_lines}}	Access all selected product lines.
Product Line Name	{{brand_kit.product_lines[0].name}}	Name of the first selected product line.
Product Details	{{brand_kit.product_lines[0].details}}	What the product does, use cases, and features.
Differentiators	{{brand_kit.product_lines[0].differentiators}}	Product positioning and unique value propositions.
Ideal Customer	{{brand_kit.product_lines[0].ideal_customer}}	Ideal customer profile for this product.
Competitors	{{brand_kit.product_lines[0].competitors}}	List of competitors for this product.

Replace [0] with [1], [2], etc. to access additional selected product lines.