Product Lines

Define different products or services your brand offers

Product Lines allow you to define different products or services your brand offers. This is particularly useful for enterprise brands with complex product portfolios, enabling you to provide product-specific context to your workflows.

Product Line Attributes

For each Product Line, you can define:

Product Line Details

Explain what this product does, its key use cases, and any important features or sub-products. This gives the LLM comprehensive context about the product.

Key Differentiators & Positioning

Explain what makes this product unique, how to position it, and your point of view on this product area. This helps ensure marketing content accurately represents your competitive advantages.

Ideal Customer Profile

Describe your best-fit customers: who they are, what they're trying to achieve, and the problems you solve for them. This enables more targeted and relevant content generation.

Product Competitors

List the companies competing with this product, including their domain and which of your products they compete with. This provides competitive context for comparison content.

Each competitor also has a Details field that supports Markdown. Use it to capture the context a name and domain cannot, such as:

• Positioning and target audience
• Strengths and weaknesses
• Relevant products, features, and facts

Keeping these notes on the individual competitor helps AirOps distinguish between competitors that overlap in different ways. The Details field can be read and updated through the Brand Kit MCP, so connected AI tools can maintain the same competitive context.

Example

AirOps might define an Insights Product Line with:

• Product Line Details: "Insights provides intelligence about how a brand appears across AI search platforms, where competitors have an advantage, and which opportunities deserve attention."
• Key Differentiators & Positioning: "Insights connects AI search data to Campaigns, Actions, and Measurement so teams can move from opportunity to result in one system."
• Ideal Customer Profile: "Marketing, content, and SEO leaders who need to decide where to focus and improve how their brand appears in AI-generated responses."
• Product Competitors: BrightEdge, Similarweb, and Conductor, with Markdown details for each competitor's positioning, strengths, weaknesses, and relevant product facts

Adding Product Lines

1. Navigate to the Product Lines tab in your Brand Kit
2. Click Add Product Line
3. Enter the product name
4. Fill in the Product Line Details (what the product does, use cases, features)
5. Add Key Differentiators & Positioning (unique value, positioning, point of view)
6. Describe the Ideal Customer Profile (who they are, goals, problems solved)
7. Add Product Competitors with their domain and which products they compete with. Use the Markdown Details field to record positioning, strengths, weaknesses, and product facts for each competitor.
8. Save your changes

Product Line Variables

Since multiple Product Lines can be selected, they are accessed as an array. Use index notation to access individual product lines:

Attribute	Variable	Usage
All Product Lines	{{brand_kit.product_lines}}	Access all selected product lines.
Product Line Name	{{brand_kit.product_lines[0].name}}	Name of the first selected product line.
Product Details	{{brand_kit.product_lines[0].details}}	What the product does, use cases, and features.
Differentiators	{{brand_kit.product_lines[0].differentiators}}	Product positioning and unique value propositions.
Ideal Customer	{{brand_kit.product_lines[0].ideal_customer}}	Ideal customer profile for this product.
Competitors	{{brand_kit.product_lines[0].competitors}}	List of competitors for this product.

Replace [0] with [1], [2], etc. to access additional selected product lines.