Power Steps

What are Power Steps?

Power Steps are pre-built, reusable workflow components designed to accelerate your content operations in AirOps. Think of them as expertly crafted building blocks that encapsulate best practices for common marketing and SEO tasks. Each Power Step is a tested, optimized mini-workflow that performs a specific function—from keyword research to content creation to optimization tasks.

Rather than building workflows from scratch, Power Steps allow you to leverage proven processes that our team and community have refined through hundreds of iterations.

Where to Find Power Steps

You can access Power Steps in two ways:

1. Within the Workflow Studio

When building a workflow, click the "Power Steps" tab at the top of the step selector panel. Power Steps are organized into categories:

• Content Research - Analyze SERPs, cluster keywords, identify opportunities

• Content Planning - Create briefs, research products, plan content strategy

• Content Creation - Generate articles, add links, create meta tags

• Content Refresh - Research competitive gaps, improve existing content

2. Directly in the Grid

Power Steps can be added directly to your Grid for bulk running:

1. Click "+ Add Column" in your Grid

2. Select a Power Step from the dropdown menu

3. Map the Power Step inputs to your existing Grid columns

4. Run the Power Step across multiple rows simultaneously

This enables you to process hundreds of rows at once, with results appearing directly in your Grid for immediate use.

Viewing Power Step Details

To understand what a Power Step does before using it:

1. Click on any Power Step in the selector

2. Select "Learn More" to view:

   • Expected Inputs - What data the Power Step requires

   • Expected Outputs - What the Power Step will generate

   • Details - Including last update, task cost, and estimated runtime

   • Category - The functional area it belongs to

This detailed view helps you understand exactly how the Power Step will transform your data and what resources it will consume.

Scheduling Power Steps

Schedule Power Step columns to run automatically:

1. Click the Power Step column header

2. Select "Schedule Workflow"

3. Configure:

   • Frequency: Daily, Weekly, or Monthly

   • Time & Days: When to run

   • Row Filters: Target specific rows (e.g., "output is empty")

   • Row Limits: Control batch size

Forking Power Steps

Note: This feature is currently available as an add-on on Enterprise tier plans.

Forking allows you to create a customized version of any Power Step. This is useful when you want to:

• Modify the underlying prompts to match your brand voice

• Adjust the logic for your specific use case

• Add or remove steps from the workflow

• Create variations for different content types

Best Practices

• Start with Power Steps - Before building custom workflows, check if a Power Step already exists for your use case

• Chain Power Steps - Many Power Steps are designed to work together (e.g., "Create Content Brief from Keyword" → "Create Article from Content Brief")

• Review outputs - Power Steps include quality control mechanisms, but always review outputs before publishing

• Monitor costs - Check the task cost in the details view to understand resource usage before running at scale

Power Steps are continuously updated based on user feedback and performance data, ensuring you always have access to the most effective workflows for your content operations.