Power Steps
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Last updated
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Power Steps are pre-built, reusable workflow components designed to accelerate your content operations in AirOps. Think of them as expertly crafted building blocks that encapsulate best practices for common marketing and SEO tasks. Each Power Step is a tested, optimized mini-workflow that performs a specific function—from keyword research to content creation to optimization tasks.
Rather than building workflows from scratch, Power Steps allow you to leverage proven processes that our team and community have refined through hundreds of iterations.
You can access Power Steps in two ways:
When building a workflow, click the "Power Steps" tab at the top of the step selector panel. Power Steps are organized into categories:
Content Research - Analyze SERPs, cluster keywords, identify opportunities
Content Planning - Create briefs, research products, plan content strategy
Content Creation - Generate articles, add links, create meta tags
Content Refresh - Research competitive gaps, improve existing content
Power Steps can be added as standalone columns in the Grid for bulk operations. Simply click "Add Column" and select a Power Step to run it across multiple rows of input data simultaneously.
To understand what a Power Step does before using it:
Click on any Power Step in the selector
Select "Learn More" to view:
Expected Inputs - What data the Power Step requires
Expected Outputs - What the Power Step will generate
Details - Including last update, task cost, and estimated runtime
Category - The functional area it belongs to
This detailed view helps you understand exactly how the Power Step will transform your data and what resources it will consume.
Note: This feature is currently available as an add-on on Enterprise tier plans.
Forking allows you to create a customized version of any Power Step. This is useful when you want to:
Modify the underlying prompts to match your brand voice
Adjust the logic for your specific use case
Add or remove steps from the workflow
Create variations for different content types
Start with Power Steps - Before building custom workflows, check if a Power Step already exists for your use case
Chain Power Steps - Many Power Steps are designed to work together (e.g., "Create Content Brief from Keyword" → "Create Article from Content Brief")
Review outputs - Power Steps include quality control mechanisms, but always review outputs before publishing
Monitor costs - Check the task cost in the details view to understand resource usage before running at scale
Power Steps are continuously updated based on user feedback and performance data, ensuring you always have access to the most effective workflows for your content operations.
