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Brand Kit

Define your brand attributes and use them as variables in your workflow

Introduction

A brand kit is a centralized resource that contains all the essential information about a brand, including its attributes, writing style, and sample content. It serves as a reference point for maintaining consistency in branding and messaging across all content created within the AirOps platform. During the AirOps onboarding process, you will have the opportunity to create a brand kit for your workspace.

Brand Attributes

Brand URL: The brand's homepage URL

  • Variable: {{brand_kit.brand_url}}

  • Usage: Use the brand URL when referring to the brand to help provide context about the brand.

Brand Name: The name of the brand

  • Variable: {{brand_kit.brand_name}}

  • Usage: Use the brand name consistently throughout the content to maintain brand recognition.

About the Brand: A summary and description of the brand and its primary products

  • Variable: {{brand_kit.brand_about}}

  • Usage: Refer to the "About the Brand" section when creating content that requires background information or context about the brand and its offerings.

Customer Profile: A description of the brand's ideal customer, including demographics, lifestyle, character traits, and interests

  • Variable: {{brand_kit.brand_customer}}

  • Usage: Use the customer profile when creating content to ensure that the messaging and tone are tailored to the brand's target audience.

Competitors: A list of the brand's main competitors

  • Variable: {{brand_kit.brand_competitors}}

  • Usage: Be aware of the brand's competitors when creating content to differentiate the brand.

Brand Point of View: The brand's mission and core values

  • Variable: {{brand_kit.brand_point_of_view}}

  • Usage: Incorporate the brand's mission and core values into the content to align with the brand's overall messaging, philosophy, and positioning.

Writing Style

Author Persona: A description of the writing persona, expertise, and tone that the Large Language Model should embody.

  • Variable: {{brand_kit.writing_persona}}

  • Usage: Use the writing persona in the System prompt of the Large Language Model step to maintain a consistent writing style.

Tone of Voice: The tone, voice, and style that best represent the brand

  • Variable: {{brand_kit.writing_tone}}

  • Usage: Adhere to the specified tone of voice when creating content to ensure that the brand's personality and style are consistently conveyed.

Call-to-Action (CTA) Text: The brand's primary call-to-action text

  • Variable: {{brand_kit.writing_cta}}

  • Usage: Use the brand's primary CTA text at the end of content to encourage users to take a specific action, such as signing up for the product.

CTA Destination: The destination URL for the brand's CTA

  • Variable: {{brand_kit.writing_cta_url}}

  • Usage: Link the CTA text to the specified destination URL to direct users to the appropriate page or resource.

Writing Sample

Writing Sample URL: The URL for the brand's writing sample

  • Variable: {{brand_kit.writing_sample_url}}

  • Usage: AirOps uses the writing sample URL to scrape the best example of ideal content, which is used for k-shot prompting during content generation. If the article cannot be scraped, we return a default article.

Writing Sample Title: The title of the brand's writing sample

  • Variable: {{brand_kit.writing_sample_title}}

  • Usage: Use the writing sample title when creating a User-Assistant pair or k-shot prompting.

Writing Sample Outline: The outline for the brand's writing sample

  • Variable: {{brand_kit.writing_sample_outline}}

  • Usage: Use the writing sample outline when creating a User-Assistant pair in order to help the model understand the structure and organization of the brand's preferred content format.

Writing Sample Body: The body of the brand's writing sample

  • Variable: {{brand_kit.writing_sample_body}}

  • Usage: Use the writing sample body when creating a User-Assistant pair in order to help the model understand the brand's writing style and tone.

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