> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/insights/prompts/your-prompts.md).

# Your prompts

The **Your prompts** tab contains the prompts AirOps tracks for your brand. Use it to organize prompts by topic or tag, compare performance, and inspect the answers returned by each AI platform.

Each prompt runs daily across your connected AI search platforms.

## View tracked prompts

The prompts table contains the following columns:

| Column            | Description                                                                                       |
| ----------------- | ------------------------------------------------------------------------------------------------- |
| **Prompt**        | The question or prompt tracked across AI platforms                                                |
| **Topic**         | The topic category assigned to the prompt, such as Content Refresh                                |
| **Tags**          | Custom tags used to organize and filter prompts                                                   |
| **Prompt Type**   | Category Related or Brand Related, based on whether the prompt names your brand                   |
| **Prompt Volume** | Relative search interest: Very Low, Low, Medium, High, or Very High                               |
| **Mention Rate**  | The percentage of AI responses that mention your brand, including the change over time            |
| **Citation Rate** | The percentage of AI responses that cite your content as a source, including the change over time |

### Filter and organize prompts

Use the controls above the table to change the data shown:

* **Date Range:** Select the period to analyze.
* **Region:** Filter answers by geographic region.
* **Filter:** Narrow the table with additional criteria.
* **Prompt/Topic Toggle:** View individual prompts or group them by topic.
* **Search:** Find prompts by keyword.

## How to configure tracked prompts

### Upload prompts with a CSV file

Click **+ Add Prompts** to open the Upload Prompts modal. You can drag a CSV file into the modal or click to browse.

* Upload CSV files up to **4 MB**.
* Click **Download template** to get the required format.
* Include a topic for each prompt. AirOps creates missing topics during the upload.

Topics group related prompts for filtering and analysis.

### Edit topics

Click **Edit Topics** to manage topic categories. From the modal, you can:

* View topics and their color indicators.
* Rename or delete an existing topic.
* Click **+ Add Topic** to create a topic.

### Configure mention extraction

AirOps detects whether each answer mentions your brand and competitors. Configure custom regex mention extraction in Prompt settings when a name causes false positives or requires precise matching.

Use regex mention extraction when:

* Your brand or competitor name is also a common word.
* You need to match specific spellings, products, or branded phrases.
* LLM-based extraction counts mentions that do not refer to the tracked company.

Generate a regex pattern with AI, then test it against sample answer text before saving. Testing confirms that the pattern matches the mentions you expect and ignores unrelated text.

### Manage tags

Tags organize prompts with groupings beyond topics. You can use them to group prompts by campaign, season, business unit, or product line.

Tags are optional. Add the tags your team needs to filter and report on tracked prompts.

### Apply bulk actions

Select prompts with the checkboxes in the table, then:

1. Confirm the selection count in the toolbar.
2. Select **Assign Tags** to add an existing tag or create one.
3. Select **Reassign Topic** to move the prompts to another topic.
4. Select **Delete** to remove the prompts from tracking.

Use the header checkbox to select every visible prompt.

## Analyze a prompt

Click a prompt to open its detailed analysis.

### Prompt visibility chart

The time-series chart shows your brand's visibility percentage for the selected date range. Use it to identify changes in visibility over time.

### Leaderboard

The leaderboard compares your brand with competitors for the selected prompt:

| Column         | Description                                            |
| -------------- | ------------------------------------------------------ |
| **Topic**      | The brand or competitor name                           |
| **Mentions**   | The number of tracked responses that mention the brand |
| **Visibility** | The percentage of responses in which the brand appears |

### Mention rate by platform

Compare your mention rate across ChatGPT, Gemini, Perplexity, and Google AI Mode. This breakdown shows where your brand appears and where it has visibility gaps.

### Answer history

The Answer History table contains every tracked response for the prompt:

| Column             | Description                                         |
| ------------------ | --------------------------------------------------- |
| **Date**           | When AirOps captured the response                   |
| **Persona**        | The persona used to run the prompt, such as Default |
| **Platform**       | The AI platform that generated the response         |
| **Answer Preview** | A preview of the generated answer                   |
| **Mentioned**      | Whether the response mentions your brand            |
| **Competitors**    | The competitors mentioned in the response           |

Click an answer row to open the full response.

## Review an answer

The answer detail view shows the response from an AI platform and how it references brands and sources.

### Compare platforms

Use the platform tabs to compare responses from ChatGPT, Google AI Mode, Google AI Overview, Gemini, and Perplexity.

### Check brand status

Brand status shows whether the response mentions your brand and cites your content.

### Review mentions and citations

The Mentions section lists the brands and competitors named in the response. The Citations section lists the sources the platform referenced and links to the cited content.

Use these sections to determine:

* Whether an AI platform cites your content.
* Which competitor or third-party sources influence its answer.
* How the answer positions your brand relative to competitors.

### Read the full answer

The Full Answer section contains the complete response. Read the surrounding context to understand how the platform describes your brand and where your content could improve.

## Understand prompt measurements

### Prompt generation

AirOps generates tracked prompts using:

* Traditional SEO keywords from your keyword strategy.
* Panel data that reflects AI search behavior and trends.
* Data science extraction that surfaces questions and themes in your category.

### Prompt volume

Prompt Volume combines AI search data with traditional search volume to indicate relative search interest.

AirOps uses relative tiers instead of exact counts because AI prompt volume changes with personalization, multi-turn conversations, and differences between platforms. Use the tiers to prioritize prompts without relying on false precision.

### Regional tracking

Add regions in your Brand Kit's Insight Settings to track prompt visibility from different geographic contexts. Regional tracking helps you compare brand mentions, competitive positioning, and content opportunities by market.

### Persona tracking

Configure personas in your Brand Kit's Insight Settings with a title and description. AirOps runs the same prompt for each persona so you can compare answers by audience segment or funnel stage.

Each persona adds another run for every tracked prompt. For example, tracking 200 prompts with three personas produces 600 answers.


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