Your prompts
Manage tracked prompts and analyze prompt-level AI search visibility.
The Your prompts tab contains the prompts AirOps tracks for your brand. Use it to organize prompts by topic or tag, compare performance, and inspect the answers returned by each AI platform.
Each prompt runs daily across your connected AI search platforms.
View tracked prompts
The prompts table contains the following columns:
Prompt
The question or prompt tracked across AI platforms
Topic
The topic category assigned to the prompt, such as Content Refresh
Tags
Custom tags used to organize and filter prompts
Prompt Type
Category Related or Brand Related, based on whether the prompt names your brand
Prompt Volume
Relative search interest: Very Low, Low, Medium, High, or Very High
Mention Rate
The percentage of AI responses that mention your brand, including the change over time
Citation Rate
The percentage of AI responses that cite your content as a source, including the change over time
Filter and organize prompts
Use the controls above the table to change the data shown:
Date Range: Select the period to analyze.
Region: Filter answers by geographic region.
Filter: Narrow the table with additional criteria.
Prompt/Topic Toggle: View individual prompts or group them by topic.
Search: Find prompts by keyword.
How to configure tracked prompts
Upload prompts with a CSV file
Click + Add Prompts to open the Upload Prompts modal. You can drag a CSV file into the modal or click to browse.
Upload CSV files up to 4 MB.
Click Download template to get the required format.
Include a topic for each prompt. AirOps creates missing topics during the upload.
Topics group related prompts for filtering and analysis.
Edit topics
Click Edit Topics to manage topic categories. From the modal, you can:
View topics and their color indicators.
Rename or delete an existing topic.
Click + Add Topic to create a topic.
Configure mention extraction
AirOps detects whether each answer mentions your brand and competitors. Configure custom regex mention extraction in Prompt settings when a name causes false positives or requires precise matching.
Use regex mention extraction when:
Your brand or competitor name is also a common word.
You need to match specific spellings, products, or branded phrases.
LLM-based extraction counts mentions that do not refer to the tracked company.
Generate a regex pattern with AI, then test it against sample answer text before saving. Testing confirms that the pattern matches the mentions you expect and ignores unrelated text.
Manage tags
Tags organize prompts with groupings beyond topics. You can use them to group prompts by campaign, season, business unit, or product line.
Tags are optional. Add the tags your team needs to filter and report on tracked prompts.
Apply bulk actions
Select prompts with the checkboxes in the table, then:
Confirm the selection count in the toolbar.
Select Assign Tags to add an existing tag or create one.
Select Reassign Topic to move the prompts to another topic.
Select Delete to remove the prompts from tracking.
Use the header checkbox to select every visible prompt.
Analyze a prompt
Click a prompt to open its detailed analysis.
Prompt visibility chart
The time-series chart shows your brand's visibility percentage for the selected date range. Use it to identify changes in visibility over time.
Leaderboard
The leaderboard compares your brand with competitors for the selected prompt:
Topic
The brand or competitor name
Mentions
The number of tracked responses that mention the brand
Visibility
The percentage of responses in which the brand appears
Mention rate by platform
Compare your mention rate across ChatGPT, Gemini, Perplexity, and Google AI Mode. This breakdown shows where your brand appears and where it has visibility gaps.
Answer history
The Answer History table contains every tracked response for the prompt:
Date
When AirOps captured the response
Persona
The persona used to run the prompt, such as Default
Platform
The AI platform that generated the response
Answer Preview
A preview of the generated answer
Mentioned
Whether the response mentions your brand
Competitors
The competitors mentioned in the response
Click an answer row to open the full response.
Review an answer
The answer detail view shows the response from an AI platform and how it references brands and sources.
Compare platforms
Use the platform tabs to compare responses from ChatGPT, Google AI Mode, Google AI Overview, Gemini, and Perplexity.
Check brand status
Brand status shows whether the response mentions your brand and cites your content.
Review mentions and citations
The Mentions section lists the brands and competitors named in the response. The Citations section lists the sources the platform referenced and links to the cited content.
Use these sections to determine:
Whether an AI platform cites your content.
Which competitor or third-party sources influence its answer.
How the answer positions your brand relative to competitors.
Read the full answer
The Full Answer section contains the complete response. Read the surrounding context to understand how the platform describes your brand and where your content could improve.
Understand prompt measurements
Prompt generation
AirOps generates tracked prompts using:
Traditional SEO keywords from your keyword strategy.
Panel data that reflects AI search behavior and trends.
Data science extraction that surfaces questions and themes in your category.
Prompt volume
Prompt Volume combines AI search data with traditional search volume to indicate relative search interest.
AirOps uses relative tiers instead of exact counts because AI prompt volume changes with personalization, multi-turn conversations, and differences between platforms. Use the tiers to prioritize prompts without relying on false precision.
Regional tracking
Add regions in your Brand Kit's Insight Settings to track prompt visibility from different geographic contexts. Regional tracking helps you compare brand mentions, competitive positioning, and content opportunities by market.
Persona tracking
Configure personas in your Brand Kit's Insight Settings with a title and description. AirOps runs the same prompt for each persona so you can compare answers by audience segment or funnel stage.
Each persona adds another run for every tracked prompt. For example, tracking 200 prompts with three personas produces 600 answers.
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