> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/insights/paid.md).

# Paid

The **Paid** tab covers ChatGPT advertising from two directions. **Performance** reports spend, impressions, and clicks from the ChatGPT Ads account you advertise from, once you connect it. **Market** reports ads AirOps observes in real ChatGPT answers for your tracked prompts, including how often ads appear and which brands run them.

{% hint style="info" %}
Paid is in Beta, and metrics currently cover ChatGPT.
{% endhint %}

***

## Performance

Performance covers the metrics of your ChatGPT Ads. Connect an account and AirOps syncs your ad campaign structure along with daily metrics, then reports them next to the rest of your Insights data. See [ChatGPT Ads Manager](/insights/analytics/settings/chatgpt-ads-manager.md) for the connection steps.

### Account metrics

Six cards summarize the selected date range, each showing the change against the previous period:

| Metric          | Description                           |
| --------------- | ------------------------------------- |
| **Spend**       | Total ad spend                        |
| **Impressions** | Times your ads were shown             |
| **Clicks**      | Clicks on your ads                    |
| **CTR**         | Clicks divided by impressions         |
| **CPC**         | Average cost per click                |
| **CPM**         | Average cost per thousand impressions |

Spend and impressions also appear as time series, so you can see how they move across the range rather than only where they landed.

### Ad campaigns

This table covers the ad campaigns in your ChatGPT Ads account and follows your ad account hierarchy. Expand an ad campaign to see its ad groups, then an ad group to see its ads. Every row carries impressions, clicks, spend, and CTR for the selected range. Ads also show status, review status, and a creative preview.

Ad campaigns with no spend in the selected range still appear, with zeros. The table is built from your synced account structure, so it reflects what exists in ChatGPT Ads Manager rather than only what recorded activity.

### Breakdowns

Break performance down by **Country** or **Device** for any of the six metrics. Each breakdown covers one dimension at a time, which keeps a country view from double counting against a device view.

***

## Market

Market measures the ads AirOps sees in ChatGPT answers for your tracked prompts. AirOps collects these by observing live ChatGPT responses, so the numbers cover your competitive set rather than your own campaigns, and they need no ad account connection.

**Ad Load %** is the share of ChatGPT answers that contain at least one ad. It appears as a card for the selected range and as a time series.

**Paid Share of Voice by Competitor** shows the distribution of ads seen from you and your competitors. AirOps calculates it by dividing the number of answers with an ad seen for a brand, either you or a defined competitor, by the total number of answers with an ad from you or a defined competitor.

***

## Filters

Set the **Date** range and reporting grain at the top of the page, and both tabs follow your selection. To see your own account by country, use the Country breakdown under Performance rather than the region filter.


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