Social

Analyze YouTube citations, creators, and brand presence in tracked AI answers.

Open Insights → Offsite → Social to see which YouTube videos and creators appear in answers to your tracked prompts. Compare your brand with competitors, then use the cited videos to identify topics and creators to investigate.

Core Metrics

YouTube Citation Share

YouTube citations divided by all tracked citations for the selected filters. The overview time series shows how that share changes over time.

YouTube Citations

The number of times tracked AI answers cite YouTube content. These are citations captured from AI answers, not YouTube views or a count of every video about your brand.

Compare Brand Presence

Switch the competitor comparison between:

• Presence rate: The percentage of analyzed, cited YouTube URLs whose content mentions your brand or a competitor. Each URL counts once in this comparison.
• Citation share: A brand's own-domain citations as a share of all citations in AI answers that include at least one YouTube citation.

AirOps analyzes video descriptions and top comments for brand mentions. It does not ingest video transcripts for this analysis. A brand can have a high presence rate because other creators mention it, even when none of its own videos appears in the top-video list.

Leaderboards

Top Cited Channels

Review the YouTube channels behind cited videos. Channel shares and the channel time series use YouTube citations as their denominator, while the overview uses all tracked citations.

Top Cited Videos

Review individual videos with their citation counts and share of YouTube citations. Open a cited video to inspect the source and its available metadata. Metadata can be incomplete while collection is pending or when a source cannot be retrieved.

Charts

The Mention rate in AI answers citing content chart compares how often AI answers that cite YouTube mention your brand and competitors. The Sentiment Score chart describes how those answers portray each brand.

These answer-level charts measure the AI response. Presence rate measures mentions within the cited content.

YouTube citations by AI platform

Use the platform chart to switch between:

• Citation share: YouTube citations divided by all citations from that AI platform.
• Citation rate: Answers containing at least one YouTube citation divided by all tracked answers from that AI platform.

Hover over a bar to see the numerator and denominator. The chart uses the current date range and Insights filters.

YouTube Citation Breakdown

Use the breakdown chart to compare the percentage of YouTube citations by Duration, Form, Sponsorship, Video age, or channel Subscriber count. Each percentage uses YouTube citations within the selected filters as its denominator.

Missing metadata can appear as Unknown. Sponsorship groups distinguish disclosed sponsorship from citations with no sponsorship signal or unknown status; the latter does not prove a video is unsponsored.

Filters

Choose a date range and use Topic, Prompt Intent, and Platform to focus the analysis. Keep the same filters when comparing brands or dates.

For example, filter to Evaluation prompts on ChatGPT, identify the most-cited videos, and compare which brands those videos mention before planning a new video or creator partnership.