> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/insights/analytics/settings.md). # Settings Insights Settings let you set up and configure the core parameters that power your AI search visibility tracking for answer engine optimization (AEO) or generative engine optimization (GEO). Access settings from the Insights navigation to manage tags, personas, competitors, tracked platforms, and integrations. AirOps tracks visibility across ChatGPT, Gemini, Perplexity, Claude, Google AI Mode, and Google AI Overviews. *** ## Prompt Tags **Create custom groupings for your prompts beyond topics** Tags let you organize prompts however fits your workflow. Create tags like "Q1 Strategy," "December Targets," "Product Launch," or any grouping that makes sense for your team. Use tags to: * Group prompts by campaign or initiative * Track seasonal or time-based priorities * Organize by business unit or product line * Create custom views for reporting Tags are optional and flexible. Add as many as you need to keep prompts organized and easy to navigate. *** ## Personas **Define ideal customer profiles for targeted analysis** Personas let you filter AI visibility data by audience segment. Personas describe your ideal customer profile including demographic profile, lifestyle, character traits, and interests. When configured, AI search analysis can be filtered by persona to understand how visibility varies across different audience segments. A default persona is included that models use to respond. Add additional personas to analyze how different customer types experience AI search results in your category. *** ## Competitors **Track brands that appear alongside yours in AI search** Add up to 10 competitors to monitor how often they appear in AI search results relative to your brand. Competitor tracking powers: * Share of Voice metrics showing your visibility vs competitors * Competitive gap analysis in Opportunities * Citation comparisons across prompts and pages Choose competitors strategically. Focus on brands that compete for the same audience and topics in AI search, not just traditional market competitors. *** ## Connected Integrations **Power Insights with your analytics data** Connect Google Search Console and Google Analytics to enrich your Insights data: ### Google Search Console Connect GSC to correlate AI search visibility with traditional search performance. This enables: * Identifying pages ranking 10-20 that could break into page one * Understanding how AI citations impact organic traffic * Comparing AI visibility trends with search impression data ### [Google Analytics 4](/insights/analytics/settings/google-analytics-4.md) Connect GA4 to understand how pages cited in AI search perform on your site. Track: * Traffic from AI search referrals * Engagement metrics for AI-cited pages * The selected conversions or key events that reflect business impact *** ## Answers usage and Claude tracking **Understand how your workspace measures Answers usage** AirOps captures an Answer each time a tracked prompt runs on a platform, region, and persona. How that usage appears depends on your workspace's billing model: * **Task-billed workspaces:** Answers use the same task balance as Playbooks and Workflows. A standard Answer uses one task. * **Legacy workspaces:** Answers continue to use Answer Credits until the workspace renews or moves to task billing. See [Billing](/your-workspace/settings/billing.md) for calculation rules and provider multipliers. Use [Usage](/your-workspace/settings/usage.md) to review current and projected consumption for your workspace. ### Claude usage Claude Answers use four times the standard amount: four tasks on a task-billed workspace or four Answer Credits on a legacy workspace. ### Claude tracking on Enterprise Claude tracking is enabled by default for Enterprise workspaces. No configuration step or sales contact is required — Enterprise teams can begin tracking prompts on Claude as soon as the platform appears in the dropdown. The first time a workspace user opens Insights after Claude tracking is available, they see a one-time in-app notice that Claude is now an option. For workspaces on other plans, contact your account team to enable Claude tracking. ## Multi-Answer Collection **Get deeper sample sets with multiple AI responses** *(Enterprise)* AI models often vary their recommendations and citations from one response to the next. Multi-Answer Collection addresses this by gathering multiple AI engine answers per prompt per day, giving you a larger, more representative sample of responses. ### Why it matters A single response is just one snapshot. By collecting multiple answers, you can: * **Spot citation patterns:** See which sources appear consistently vs occasionally * **Understand true visibility:** Know if your brand appears in 20% or 80% of responses * **Make clearer decisions:** Base strategy on representative data, not single data points ### How it works By default, AirOps collects one answer per prompt per platform each day. Enterprise customers can request multiple answer runs per day per platform, gathering several responses for each tracked prompt. The expanded sample set flows through all Insights views, giving you higher-confidence metrics for Share of Voice, citation rates, and competitive analysis. Contact your account team to enable Multi-Answer Collection for your workspace. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.airops.com/insights/analytics/settings.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.