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Settings

Set up AI search visibility tracking for AEO or GEO across ChatGPT, Gemini, Perplexity, and Claude, and configure personas, competitors, tags, and Google Search Console and Analytics integrations.

Insights Settings let you set up and configure the core parameters that power your AI search visibility tracking for answer engine optimization (AEO) or generative engine optimization (GEO). Access settings from the Insights navigation to manage tags, personas, competitors, tracked platforms, and integrations. AirOps tracks visibility across ChatGPT, Gemini, Perplexity, Claude, Google AI Mode, and Google AI Overviews.

Prompt Tags

Create custom groupings for your prompts beyond topics

Tags let you organize prompts however fits your workflow. Create tags like "Q1 Strategy," "December Targets," "Product Launch," or any grouping that makes sense for your team.

Use tags to:

  • Group prompts by campaign or initiative

  • Track seasonal or time-based priorities

  • Organize by business unit or product line

  • Create custom views for reporting

Tags are optional and flexible. Add as many as you need to keep prompts organized and easy to navigate.

Personas

Define ideal customer profiles for targeted analysis

Personas let you filter AI visibility data by audience segment. Personas describe your ideal customer profile including demographic profile, lifestyle, character traits, and interests. When configured, AI search analysis can be filtered by persona to understand how visibility varies across different audience segments.

A default persona is included that models use to respond. Add additional personas to analyze how different customer types experience AI search results in your category.

Competitors

Track brands that appear alongside yours in AI search

Add up to 10 competitors to monitor how often they appear in AI search results relative to your brand. Competitor tracking powers:

  • Share of Voice metrics showing your visibility vs competitors

  • Competitive gap analysis in Opportunities

  • Citation comparisons across prompts and pages

Choose competitors strategically. Focus on brands that compete for the same audience and topics in AI search, not just traditional market competitors.

Connected Integrations

Power Insights with your analytics data

Connect Google Search Console and Google Analytics to enrich your Insights data:

Google Search Console

Connect GSC to correlate AI search visibility with traditional search performance. This enables:

  • Identifying pages ranking 10-20 that could break into page one

  • Understanding how AI citations impact organic traffic

  • Comparing AI visibility trends with search impression data

Google Analytics 4

Connect GA4 to understand how pages cited in AI search perform on your site. Track:

  • Traffic from AI search referrals

  • Engagement metrics for AI-cited pages

  • The selected conversions or key events that reflect business impact

Answers usage and Claude tracking

Understand how your workspace measures Answers usage

AirOps captures an Answer each time a tracked prompt runs on a platform, region, and persona. How that usage appears depends on your workspace's billing model:

  • Task-billed workspaces: Answers use the same task balance as Playbooks and Workflows. A standard Answer uses one task.

  • Legacy workspaces: Answers continue to use Answer Credits until the workspace renews or moves to task billing.

See Billing for calculation rules and provider multipliers. Use Usage to review current and projected consumption for your workspace.

Claude usage

Claude Answers use four times the standard amount: four tasks on a task-billed workspace or four Answer Credits on a legacy workspace.

Claude tracking on Enterprise

Claude tracking is enabled by default for Enterprise workspaces. No configuration step or sales contact is required — Enterprise teams can begin tracking prompts on Claude as soon as the platform appears in the dropdown.

The first time a workspace user opens Insights after Claude tracking is available, they see a one-time in-app notice that Claude is now an option.

For workspaces on other plans, contact your account team to enable Claude tracking.

Multi-Answer Collection

Get deeper sample sets with multiple AI responses (Enterprise)

AI models often vary their recommendations and citations from one response to the next. Multi-Answer Collection addresses this by gathering multiple AI engine answers per prompt per day, giving you a larger, more representative sample of responses.

Why it matters

A single response is just one snapshot. By collecting multiple answers, you can:

  • Spot citation patterns: See which sources appear consistently vs occasionally

  • Understand true visibility: Know if your brand appears in 20% or 80% of responses

  • Make clearer decisions: Base strategy on representative data, not single data points

How it works

By default, AirOps collects one answer per prompt per platform each day. Enterprise customers can request multiple answer runs per day per platform, gathering several responses for each tracked prompt. The expanded sample set flows through all Insights views, giving you higher-confidence metrics for Share of Voice, citation rates, and competitive analysis.

Contact your account team to enable Multi-Answer Collection for your workspace.

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