> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/insights/analytics.md).

# Analytics

AirOps Analytics features: AI visibility metrics, citation and mention tracking, sentiment analysis, and competitive positioning across ChatGPT, Gemini, Perplexity, Claude, and more.

AirOps Analytics gives you a complete view of how your brand shows up across both traditional Google search and AI search platforms. Features include AI visibility metrics (mention rate, share of voice, and position), citation and mention tracking, sentiment analysis, and competitive positioning, all in one place.

## Date range and filters

Insights defaults to the last **90 days** with **Weekly** aggregation when you have not selected a date range or grain. Change the date range or choose Daily when you need a closer view.

Use **Prompt Intent** to compare Awareness, Consideration, Evaluation, and Purchase prompts on supported Insights views.

## Answer collection status

Open **Status** in the Insights header to check answer collection for the platforms tracked by your Brand Kit:

* **Collecting:** Collection is operating normally.
* **Delayed:** Some answers may arrive late or be unavailable.

Check this status when a gap or drop appears in your results. Delayed collection can affect the data available for analysis, so compare platform status before interpreting a change as a shift in your brand's performance.

## Answer Engines Tracked

Analytics monitors your brand's presence across major AI search platforms:

* ChatGPT
* Gemini
* Perplexity
* Google AI Mode
* Google AI Overviews
* Claude
* Microsoft Copilot
* Grok

Claude tracking availability depends on your workspace plan and configuration. See [Billing](/your-workspace/settings/billing.md#aeo-answers-usage-and-billing) for the usage model and provider multiplier that apply to your workspace.

## Analytics Tabs

Analytics is organized into five tabs, each providing a different lens on your AI search performance:

### Overview

Get a snapshot of how you're performing across key AI search metrics. See your core metrics by platform and compare your performance against competitors in a leaderboard view.

[View Overview Documentation](/insights/analytics/overview.md)

### Visibility

Track your core AI visibility metrics (mention rate, share of voice, and average position) over time. Analyze trends by topic, by platform, and against competitors, with competitive comparison charts and platform matrices.

[View Visibility Documentation](/insights/analytics/competition.md)

### Citations

Understand which domains AI platforms reference when answering prompts in your space. Track citation rates, see domain category breakdowns, and identify which URLs are driving your AI visibility.

[View Citations Documentation](/insights/analytics/citations.md)

### Sentiment

Understand how AI platforms portray your brand with theme-based sentiment analysis. See which themes drive positive or negative sentiment, track trends over time, and drill down into individual answers.

[View Sentiment Documentation](/insights/analytics/sentiment.md)

### Dashboards

Build custom views of the AI search metrics your team reviews regularly. Combine charts and data tables, then configure metrics, breakdowns, filters, date ranges, and time granularity.

[View Dashboards Documentation](/insights/analytics/dashboards.md)

## Filters

Available filters vary by view. Common Analytics filters include:

| Filter      | Description                                                                                  |
| ----------- | -------------------------------------------------------------------------------------------- |
| Date        | Select a date range for your analysis                                                        |
| Region      | Filter by geographic region                                                                  |
| Prompt Type | Category-related (general prompts) vs Brand-related (prompts mentioning your brand directly) |
| Platform    | Filter by specific AI answer engine                                                          |
| Topic       | Filter by topic clusters                                                                     |
| Persona     | Filter by audience persona                                                                   |


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