Owned Ads

Manage ChatGPT ad campaigns, ad groups, and ads from AirOps where enabled.

Owned Ads brings your connected ChatGPT Ads account into AirOps so you can review its structure, create ads, and manage existing campaigns. Use it alongside Performance to evaluate results before making changes.

Owned Ads requires separate enablement and a connected ChatGPT Ads account. It is not available to every workspace. Contact your AirOps team about access. If the tab is unavailable, your campaign reporting table remains in Performance.

How to Configure

1. Connect your ChatGPT Ads account and attach it to the relevant Brand Kit.
2. Open Insights → Ads → Owned Ads.
3. Set the reporting date range. Expand a campaign to inspect its ad groups and ads, or change the table grouping to view one level directly.
4. Use filters to find the resources you want to review or change.

Table and filters

The table combines campaign structure with performance. Depending on the row level, it includes status, objective, budget or bid, scheduling, creative details, and metrics. Ads also show their review status.

Filter by campaign, ad group, ad, state, objective, or landing page. State defaults to Active and Inactive; include Archived to find archived resources. Numeric filters let you narrow results using impressions, clicks, spend, and CTR. A landing-page filter keeps matching ads and their parent campaigns and ad groups together.

Resize columns to give longer names, copy, or URLs more room.

An active status describes the resource's lifecycle state. Check delivery metrics and review status to understand whether an ad is receiving impressions.

Create a campaign

1. Open Create ad and choose the campaign option.
2. Enter the campaign details, budget, and any scheduling or targeting settings.
3. Add an ad group after completing the campaign details.
4. Add ads after completing the ad group details.
5. Review the campaign, ad groups, and ads in the final preview before submitting.

Quill opens beside the creation and editing screens so you can work with brand context while preparing the campaign.

Parameters

Level	Settings
Campaign	Name, objective, daily or lifetime budget, optional start and end dates, locations, excluded locations, and eligible platforms
Ad group	Parent campaign, name, maximum bid, and context hints
Ad	Parent ad group, name, title, body, destination URL, and creative image

The campaign objective is fixed after creation. Leaving the start date empty allows delivery to begin immediately when the campaign is active and eligible. Leaving locations empty does not restrict delivery to a selected country; use explicit locations when you need a geographic limit.

Manage existing resources

Open the relevant campaign, ad group, or ad to edit its supported settings. You can add ad groups to an existing campaign and ads to an existing ad group without rebuilding the hierarchy.

Use the status controls to activate or pause resources. Review the campaign budget, targeting, creative, and parent statuses before activating. Archive resources when you no longer need them.

Management actions change your connected ChatGPT Ads account. Activating eligible ads can start delivery and spend. Archiving is irreversible; pause a resource if you may want to resume it later.

Inspect an ad

Open an ad to see its creative image, copy, destination, and status alongside performance. The detail panel includes metric cards, trends, country or device breakdowns, and Share of ad campaign spend for the selected range. This share uses actual campaign spend, not the campaign's daily budget cap.

Example

To test new copy within an existing campaign, open its ad group and create a new ad with the revised title, body, image, and destination. Review the creative and activation settings before submitting. After delivery begins and metrics sync, filter Performance to the new ad and compare it with the existing ads over the same date range.