Ads

Explore ChatGPT ads, compare market activity, measure account performance, and manage campaigns where enabled.

Use Ads to research the ads appearing in ChatGPT answers and measure your own advertising. Ad Library brings observed ads into one place, Market shows competitive activity, and Performance reports results from your connected ChatGPT Ads account. Where enabled, Owned Ads, Playbooks, and Workflows let you act on that intelligence.

Availability

Feature	What you need
Ad Library and Market	A Brand Kit with tracked ChatGPT prompts. You do not need a ChatGPT Ads account connection.
Performance	A ChatGPT Ads account connected to your Brand Kit.
Owned Ads	Separate enablement and a connected ad account. Campaign management is not available to every workspace.
Ads creation through Playbooks or Workflows	Separate enablement for the relevant tools and a connected ad account.
Ads opportunity Campaigns	Separate enablement for the Ads Campaign type.

These views currently cover ChatGPT ads. Contact your AirOps team about access to management and creation features.

How to Configure

1. Select the Brand Kit you want to analyze and open Insights → Ads.
2. Open Ad Library to explore ads observed for your tracked ChatGPT prompts. This is the default Ads view.
3. Set the Date range and any relevant filters.
4. To measure your own account, follow ChatGPT Ads Manager setup, including attaching the integration to the Brand Kit, then open Performance.
5. If Owned Ads is enabled, use it to manage campaigns, ad groups, and ads.

Ad Library

Ad Library includes ads from your brand, tracked competitors, and other advertisers observed in your tracked ChatGPT answers. You can investigate advertisers even when they are not in your competitor list.

Browse, search, and group ads

Switch between List and Gallery views. Use the table to compare activity and the gallery to review creative images and copy. Click an ad in either view to open its details.

Search ad titles, body copy, advertiser names, and advertiser domains. In grouped views, search also matches the selected grouping, such as topic. Show, hide, and reorder columns in the list, or use Sort by to order the gallery.

Control	Use
Group by	View individual ads, or group by topic, advertiser, advertiser type, destination domain, or status.
Topic, Prompt, and Prompt Tag	Focus on the questions and topics where ads appeared.
Advertiser and Advertiser type	Compare your brand, tracked competitors, or other advertisers.
Region	Limit observations to the selected countries.
Status	Filter to Active, Likely inactive, or Inactive, based on when AirOps last observed the ad.

Observed-ad status uses the last seen date. It does not confirm the advertiser's current campaign status.

Ad details and metrics

Open an ad to review its preview, advertiser, status, and destination URL. The detail view shows appearance frequency, total appearances, days active, and the number of prompts and topics where AirOps observed it. The prompt table includes topic, appearances, frequency, and first and last seen dates.

Metric	Meaning
Appearance frequency	The share of tracked answers in the selected date and filter scope that contain the ad. The denominator includes answers where the ad did not appear.
Appearances	In the ad detail view, the number of distinct collected answers containing the ad.
First seen / Last seen	The first and most recent observations recorded by AirOps across the ad's history.
Days active	Calendar days between the first and last observation, inclusive. This does not prove continuous delivery.
Prompts / Topics	Tracked prompts and topics where AirOps observed the ad.

Observed ad activity describes AirOps' answer collection. It does not reveal an advertiser's spend, full impression delivery, or chosen targeting. An empty result means AirOps has no matching observations; it does not establish that a brand is not advertising.

Performance

Performance reports metrics from the ChatGPT Ads account connected to your Brand Kit. AirOps syncs your account structure and daily performance, including campaigns with no spend in the selected range.

Account metrics

Six cards summarize the selected date range and show the change against the previous period:

Metric	Description
Spend	Total ad spend
Impressions	Times your ads were shown
Clicks	Clicks on your ads
CTR	Clicks divided by impressions, expressed as a percentage
CPC	Average cost per click
CPM	Average cost per thousand impressions

Use the metric selector to explore trends over time. Group the chart by Country or Device to compare segments as separate lines.

Filters and ad details

Filter by Campaign, Ad group, or Ad to focus the dashboard on specific resources. The Region filter limits performance to the selected countries. Country and device breakdowns each cover one dimension at a time.

The campaign table follows your account hierarchy: expand a campaign to see its ad groups, then expand an ad group to see its ads. You can also group the table by campaign, ad group, or ad. Rows show impressions, clicks, spend, and CTR, including zero-activity rows.

Hover over an ad name for a creative preview, or open the ad to review its creative, status, performance, and trends. Share of ad campaign spend shows how much of the parent campaign's actual spend went to that ad during the selected range.

When Owned Ads is enabled, the campaign table moves to that tab. Performance continues to provide reporting and filters.

Empty states

Message	What it means
Account not connected	Connect an account and attach it to the Brand Kit.
Data is syncing	The account has not completed its first sync.
No campaigns in this ad account	The sync completed, but the account has no campaigns to report on.
Campaigns have not served yet	Campaigns exist, but AirOps has no delivery metrics for them yet.

Market

Market summarizes the ads AirOps observes in ChatGPT answers for your tracked prompts. Use the date range and answer filters, such as topics, tags, personas, region, prompt type, and prompt intent, to focus the analysis.

Ad Load % is the share of tracked ChatGPT answers containing at least one ad. It appears as a card and a time series.

Paid Share of Voice by Competitor compares each brand's presence in observed ads. For each brand, AirOps divides answers containing an ad from that brand by the total answers containing an ad from your brand or a defined competitor.

Where enabled, Competitor ad landscape plots ad creatives by days active and appearance frequency. Use it to compare how persistently and frequently AirOps observes different creatives.

Examples

Research an ad test

1. In Ad Library, filter to a topic you want to advertise against.
2. Group the table by advertiser to see who appears, then use Gallery to compare creative and copy.
3. Open an ad to review its destination and the prompts where it appeared.
4. Use those observations to write a brief in a Playbook. If creation tools are enabled, create paused ads for review before activation.

Review account performance

1. Open Performance and select your date range.
2. Filter to a campaign or ad group, then compare spend, clicks, and CTR.
3. Open an ad to inspect its creative and share of campaign spend.
4. If management is enabled, make changes in Owned Ads.

Query observed ads outside the dashboard

Use the observed Ads MCP tools or Insights API to retrieve observed creatives and activity without connecting a ChatGPT Ads account. For enabled workspaces, Ads opportunity Campaigns can use competitor activity to propose opportunities, and OpenAI Ads Workflow Steps can create or update ad resources.