> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/getting-started/core-concepts.md). # Core Concepts Learn how Insights, Actions, Context, and Campaigns connect AI search intelligence to execution and measured results in AirOps. AirOps gives your team a system for turning AI discovery opportunities into a repeatable growth program. The product is organized around Insights, Actions, and Context. Campaigns connect those areas from opportunity through Measurement, while AirOps experts work alongside your team to shape and execute the strategy. Use intelligence to choose where to focus, agents to carry out the work, and results to guide your next investment. Your team's brand knowledge and judgment guide execution across owned content, external content, AI ads, influencer and social, and community. *** ## Insights **Understand where your brand can win with the buyers who matter to your business.** Insights is the product area for understanding how your brand performs across search engines and AI platforms. Use it to understand the questions buyers ask, where competitors have an advantage, and which opportunities support your growth priorities. ### Analytics Analytics tracks your brand's visibility and competitive positioning across AI search platforms. Its Overview, Visibility, Citations, Sentiment, and Dashboards tabs help you move from headline performance to focused analysis and reporting. [Learn more about Analytics →](/insights/analytics.md) ### Onsite Onsite is the Insights area for owned content. It connects information about your pages: * **Pages** combines traditional search and AI search performance for your content inventory. * **Agent Analytics** shows how AI crawlers and assistants access your site. * **Content Updates** records when pages are published or refreshed. [Learn more about Onsite →](/insights/onsite.md) ### Offsite Offsite is the Insights area for external content and community. Use Citations to identify influential domains and URLs, then use Community to understand which Reddit discussions appear in AI answers. [Learn more about Offsite →](/insights/offsite.md) ### Paid Paid brings AI ad activity and connected account performance into Insights. Review ChatGPT ad activity across your market and compare it with performance from your connected ChatGPT Ads account. [Learn more about Paid →](/insights/paid.md) ### Prompts Prompts shows the questions and queries shaping AI discovery in your market. Understand what buyers ask, how AI platforms answer, and where your brand appears. [Learn more about Prompts →](/insights/prompts.md) ### Opportunities Opportunities turns performance and competitive signals into recommended areas for creation, refresh, outreach, and community work. [Learn more about Opportunities →](/insights/opportunities.md) *** ## Actions **Turn your strategy into repeatable work with agents and team review.** Actions is where teams use Playbooks, Grids, and Workflows to complete the work tied to a priority. Start with Playbooks for guided agent work. Use Grids to run Playbooks across many rows, and use Workflows when you need a lower-level visual builder or an existing Workflow pattern. ### Playbooks Playbooks are the preferred action surface for turning Insights into repeatable agent work. Build from natural-language instructions that combine: * Sections and instructions * Tools, Inputs, Artifacts, and Triggers * Human Review checkpoints * Direct publishing and integration steps Use Playbooks when you want an editable, reviewable agent that can research, create, refresh, optimize, or monitor work with your brand context. [Build your first Playbook ->](/getting-started/building-your-first-playbook.md) [Learn more about Playbooks ->](/actions/playbooks.md) ### Grid Grid is a spreadsheet-like workspace for running Playbooks and Workflows across many rows. Import data or content, run repeatable work in bulk, review outputs side by side, and publish approved work to connected systems. [Learn more about Grid ->](/actions/grids/create-a-grid.md) ### Workflows Workflows are the visual automation builder in AirOps. Use them when you need step-by-step data processing, branching logic, or existing workflow automation that combines: * Multiple AI models and data sources * Web research and SEO tools * Human review and approval steps * Direct publishing to your CMS Workflows can be as simple as a single AI prompt or as complex as a multi-step pipeline with branching logic and quality checks. [Learn more about Workflows →](/actions/workflow-concepts.md) *** ## Context **Connect your brand knowledge, data sources, and tools so AirOps work stays accurate and on-brand.** Context gives agents the brand knowledge, proprietary data, and connected tools they need to carry out your strategy. Your team defines the voice, standards, and source material that guide the work. ### Brand Kits Brand Kits capture your brand's identity and make it available to every Playbook and Workflow. Define your: * **Foundations**: Voice, tone, style guidelines, and rules * **Product Lines**: Products, services, and their attributes * **Content Types**: Templates and structures for different content formats * **Audiences**: Target personas and their characteristics * **Regions**: Geographic and language variations [Learn more about Brand Kits →](/context/brand-kit.md) ### Knowledge Bases Knowledge Bases store your proprietary information and make it searchable by AI. Upload documents, scrape websites, or connect databases to give your Playbooks and Workflows access to: * Internal documentation and guides * Product information and specifications * Historical content and research * Customer data and insights [Learn more about Knowledge Bases →](/context/memory-stores.md) ### Integrations Integrations connect AirOps to your existing tech stack. Publish directly to your CMS, pull data from SEO tools, sync with project management apps, and more: * **CMS**: Webflow, WordPress, Contentful, Sanity, Ghost, and more * **SEO Tools**: Moz, DataForSEO, Google Search Console * **Project Management**: Notion, Airtable, Asana, Monday.com, Google Sheets * **Communication**: Slack, Gmail * **Social**: YouTube, Reddit [Learn more about Integrations →](/integrations/overview.md) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.airops.com/getting-started/core-concepts.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.