Core Concepts
Core concepts of AirOps, the AI content platform for answer engine optimization (AEO) and SEO: Insights, Actions, and Context, with structured, full-funnel content workflows.
AirOps is an AI content platform for answer engine optimization (AEO) and SEO. It is organized into three core pillars that work together to help you understand your content landscape, take action on opportunities, and power everything with your brand context.
Insights
Know where you stand and what to prioritize across AI and traditional search.
Insights is your command center for understanding how your brand performs across search engines and AI platforms. It surfaces what's working, what's not, and where the opportunities are.
Analytics
Analytics tracks your brand's visibility and competitive positioning across AI search platforms. Its Overview, Visibility, Citations, Sentiment, and Dashboards tabs help you move from headline performance to focused analysis and reporting.
Onsite
Onsite connects information about your owned pages:
Pages combines traditional search and AI search performance for your content inventory.
Agent Analytics shows how AI crawlers and assistants access your site.
Content Updates records when pages are published or refreshed.
Offsite
Offsite shows which external domains, URLs, and communities influence AI answers. Use Citations to identify influential sources and Community to understand which Reddit discussions are being referenced.
Prompts
Prompts shows you the questions and queries driving visibility in your space across AI platforms. Understand what users are asking, how AI is answering, and where your brand shows up (or doesn't).
Opportunities
Opportunities turns performance and competitive signals into recommended areas for creation, refresh, outreach, and community work.
Actions
Take action on insights to craft content that drives pipeline.
Actions is where insights become reality through structured, full-funnel content workflows. Start with Playbooks for most content creation, refresh, and optimization work. Use Grids to run Playbooks at scale, and use Workflows when you need the lower-level visual builder or an existing workflow pattern.
Playbooks
Playbooks are the preferred action surface for turning insights into content work. Build from natural-language instructions that combine:
Sections and instructions
Tools, Inputs, Artifacts, and Triggers
Human Review checkpoints
Direct publishing and integration steps
Use Playbooks when you want an editable, reviewable content agent that can create, refresh, optimize, or monitor content with your brand context.
Grid
Grid is your content command center: a spreadsheet-like interface designed for running Playbooks and workflows at scale and collaborating as a team. Import content from your CMS, run Playbooks across hundreds of rows, review outputs side-by-side, and publish directly back to your systems. In short, use Grid to run Playbooks across many pages at scale, and use Workflows for lower-level, step-by-step automation.
Workflows
Workflows are the visual automation builder in AirOps. Use them when you need step-by-step data processing, branching logic, or existing workflow automation that combines:
Multiple AI models and data sources
Web research and SEO tools
Human review and approval steps
Direct publishing to your CMS
Workflows can be as simple as a single AI prompt or as complex as a multi-step pipeline with branching logic and quality checks.
Power Agents
Power Agents are pre-built agentic automations created by the AirOps team. They handle common content tasks like:
SERP analysis and keyword research
Content brief creation
Article generation and optimization
Competitive gap analysis
Fork any Power Agent to customize it for your specific needs, or use them as-is to get started quickly.
Context
Connect your brand knowledge, data sources, and tools for accurate, on-brand content.
Context ensures everything you create in AirOps is grounded in your brand's voice, informed by your proprietary data, and connected to your existing tools.
Brand Kits
Brand Kits capture your brand's identity and make it available to every Playbook and workflow. Define your:
Foundations: Voice, tone, style guidelines, and rules
Product Lines: Products, services, and their attributes
Content Types: Templates and structures for different content formats
Audiences: Target personas and their characteristics
Regions: Geographic and language variations
Knowledge Bases
Knowledge Bases store your proprietary information and make it searchable by AI. Upload documents, scrape websites, or connect databases to give your Playbooks and workflows access to:
Internal documentation and guides
Product information and specifications
Historical content and research
Customer data and insights
Integrations
Integrations connect AirOps to your existing tech stack. Publish directly to your CMS, pull data from SEO tools, sync with project management apps, and more:
CMS: Webflow, WordPress, Contentful, Sanity, Ghost, and more
SEO Tools: Moz, DataForSEO, Google Search Console
Project Management: Notion, Airtable, Asana, Monday.com, Google Sheets
Communication: Slack, Gmail
Social: YouTube, Reddit
Last updated
Was this helpful?