> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/campaigns/measurement.md).

# Measurement

**Measurement** is the Campaign tab for reviewing the impact of your Campaign. It uses the Campaign's configured scope, tracked resources, and accepted work to show performance across AI search, search, traffic, and sentiment.

Use Measurement to answer practical questions:

* Did citation rate improve after the update?
* Did mention rate or share of voice move for the prompts this Campaign targets?
* Did sentiment shift for the theme the Campaign was built around?
* Did search traffic or engagement change after publishing?
* Which actions should shape the next round of opportunities?

## When Measurement populates

Measurement populates after the content associated with an accepted Action is published through a connected CMS or recorded with the **Track Content Update** step.

The **Measurement** tab may be visible before then, but the Campaign needs a recorded publication or refresh to show the resulting content change and compare performance. Use **Track Content Update** for changes that do not come through a connected CMS.

If a section is empty, check that the Action's content has been published or tracked, then review the selected scope and date range. Confirm that the required data source is connected.

{% hint style="info" %}
If a prompt or page used by the Campaign is no longer available, Measurement continues with the remaining resources.
{% endhint %}

## Measurement review flow

1. Open the Campaign.
2. Select **Measurement**.
3. Review **Page Performance**, **Visibility**, and **Sentiment**.
4. Set the date range and grain for the section you are reviewing.
5. Filter by page, folder, prompt, or topic when those filters are available.
6. Compare metric movement with the accepted actions and page content changes.
7. Use the results to adjust the next round of opportunity criteria, work in **Action**, or Campaign scope.

## Measurement sections

### Page Performance

Track how the pages in this Campaign perform across AI answers, search, traffic, and content changes.

| Metric                   | Description                                                  |
| ------------------------ | ------------------------------------------------------------ |
| **Page citation rate**   | How often the Campaign's pages are cited in AI responses.    |
| **Search metrics**       | Google Search Console metrics when that source is connected. |
| **Traffic metrics**      | Google Analytics metrics when that source is connected.      |
| **Page content changes** | Published changes tied to the pages in the Campaign.         |

Filter this section by date range, grain, page, or folder.

### Visibility

See how often your brand is cited and mentioned, and how much of the conversation it owns.

| Metric                   | Description                                                                       |
| ------------------------ | --------------------------------------------------------------------------------- |
| **Prompt citation rate** | How often your brand is cited in AI responses for the selected prompts or topics. |
| **Mention rate**         | How often your brand appears in AI responses.                                     |
| **Share of voice**       | Your share of mentions in AI responses.                                           |

Scope Visibility by **Prompts** or **Topics**. Prompt scope uses the prompts included on accepted Action rows. Topic scope uses the Campaign's configured topics, or the Brand Kit topics if the Campaign has none.

### Sentiment

Understand how AI answers describe your brand and which themes shape that perception.

Sentiment includes a score over time, theme details, and a breakdown of how AI responses characterize the brand for the selected prompts or topics.

## What Measurement includes

Measurement uses the Campaign's configured scope together with accepted Action rows:

* **Pages** can come from target pages on accepted Actions.
* **Prompts** can come from the supporting prompt context you include when you accept an opportunity.
* **Topics** come from the Campaign configuration, or from the Brand Kit when no topics are configured.
* Archived Action rows are not included.

Context review still matters for prompt-level measurement. Prompts you remove during review do not enter the Action or its related measurement scope.

## Examples

### Measure a page refresh Campaign

After your team refreshes accepted pages, use **Measurement** to compare:

1. Page citation rate before and after the updates.
2. Search and traffic movement from connected sources.
3. Page content changes for the pages updated through the Campaign.
4. Prompt citation rate, mention rate, and share of voice for the prompts included on those actions.

If performance improves, keep the Campaign running and use the same criteria to find more pages. If performance does not improve, tighten the opportunity criteria or adjust the refresh Playbook used in **Action**.

### Measure a new page Campaign

After your team publishes content for accepted prompts, use **Measurement** to compare:

1. Mention rate for the prompts included on the Action rows.
2. Share of voice against competitors.
3. Sentiment movement for the theme.
4. Page citation rate after the created pages become target pages in Action.

Use the results to decide whether to reinforce the same theme, broaden the prompt scope, or create a new Campaign for a different topic.


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