Campaigns FAQ

Answers to common questions about AirOps Campaigns

Campaigns connect an AI search priority to recommended work, execution, and measurement. Use this FAQ to understand Opportunities, Action, and Measurement.

Why does my Campaign look different?

Campaigns now use Campaign v2. Campaign v1 was an earlier, thinner version of Campaigns.

If you are comparing an older Campaign with a newer one, the newer Campaign may include contextual Opportunities, Campaign Actions, and the updated Measurement experience.

What is the difference between an Opportunity and an Action?

An Opportunity is a recommendation for work. It includes a brief, and it may include a target page and supporting prompts or pages. Your team reviews the recommendation before accepting or declining it.

An Action is the accepted work that appears in the Campaign's Action workspace. It keeps the approved brief and context, and gives your team a row where you can run Playbooks or Workflows and track publishing.

When does Measurement become available?

Measurement populates after the content associated with an accepted Action is published through a connected CMS or recorded with the Track Content Update step.

The Measurement tab may be visible before then, but the Campaign needs a recorded publication or refresh to show the resulting content change and compare performance. See Measurement for the sections and filters.

How do supporting contexts affect Measurement?

Choose the supporting prompts or pages that belong to the action during Opportunity review. Included context is carried into Action and measured in Measurement. Removed context is not measured.

How do I track a page publication or refresh?

Add the Track Content Update step to the Playbook or Workflow that publishes or refreshes the page. Use Page Published for new content and Page Refreshed for an existing page. Pass the final public URL after the content is live so AirOps can associate the update with the correct Brand Kit and page.

See Action for configuration guidance.

Can I edit a Campaign after publishing?

You can continue editing a Campaign with Quill after publishing. Those changes do not currently update the Campaign's Opportunity Criteria. Improvements to this behavior are coming.

You can also generate opportunities, add opportunities manually when available, and manage triggers.

Why is a Measurement section empty?

Check the following:

• The selected date range includes the period you want to review.
• The Measurement filters match the Campaign's configured topics, pages, or prompts.
• The required Google Search Console or Google Analytics integration is connected for search or traffic metrics.
• The pages or prompts are still available in the Brand Kit.

If the section remains empty, review the Campaign scope and the data source that powers the metric.