> For the complete documentation index, see [llms.txt](https://docs.airops.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airops.com/campaigns/campaigns/measurement.md).

# Measurement

**Measurement** is the Campaign tab that shows the impact of your AI search work. After your team accepts opportunities into **Action**, Measurement connects Campaign work to the signals that show whether the effort is working.

Use Measurement to answer practical questions:

* Did citation rate improve after the update?
* Did share of voice move for the prompts this Campaign targets?
* Did sentiment shift for the theme the Campaign was built around?
* Did search traffic or engagement change after publishing?
* Which actions should shape the next round of opportunities?

## Measurement Review Flow

1. Open the Campaign.
2. Select **Measurement**.
3. Choose the date range you want to review.
4. Filter by page, folder, prompt, or region when those filters are available.
5. Review the Campaign metrics.
6. Compare metric movement with the content updates and accepted opportunities tied to the Campaign.
7. Use the results to adjust the next round of Opportunity Criteria, work in **Action**, or Campaign scope.

## When Measurement Populates

Measurement populates after Campaign opportunities are accepted into **Action**. You do not need a **Track Event** before the **Measurement** tab can show Campaign data.

**Track Event** annotations appear in **Measurement** when Track Events happen within the Campaign's **Action** workspace. Use them to mark the work that shipped so your team can compare those events against changes in visibility, citations, sentiment, traffic, or share of voice.

{% hint style="info" %}
If Measurement is empty, accept an opportunity into **Action** first.
{% endhint %}

## Metrics

| Metric                         | Applies to        | Description                                                                         |
| ------------------------------ | ----------------- | ----------------------------------------------------------------------------------- |
| **Citation Rate**              | Pages and prompts | How often tracked AI responses cite sources for the selected pages or prompts.      |
| **Citation Share**             | Pages             | The Campaign's share of citations across the selected page set.                     |
| **Mention Rate**               | Prompts           | How often your brand appears in AI responses for the selected prompts.              |
| **Share of Voice**             | Prompts           | Your share of brand mentions compared with competitors.                             |
| **Sentiment**                  | Prompts           | How AI responses characterize your brand across the selected prompts.               |
| **Competitor Comparisons**     | Prompts           | How your brand performs against competitors for visibility and share of voice.      |
| **Content Updates**            | Pages             | Published changes tied to the pages in the Campaign.                                |
| **Search and Traffic Metrics** | Pages             | Google Search Console or Google Analytics metrics when those sources are connected. |

## Measurement by Campaign Type

### Page Campaigns

Page Campaign Measurement can include citation rate, citation share, content update history, Google Search Console metrics, and Google Analytics metrics when connected.

Use this view to see whether accepted page updates changed the Campaign's target signals. For example, a refresh Campaign might compare citation rate, citation share, organic clicks, and content update markers before and after publishing.

### Prompt Campaigns

Prompt Campaign Measurement can include mention rate, share of voice, citation rate, sentiment, and competitor comparisons.

Use this view to see whether work tied to a set of prompts changed how AI search engines describe your brand and competitors.

## Examples

### Measure a Page Refresh Campaign

After your team refreshes accepted pages, use **Measurement** to compare:

1. Citation rate before and after the updates.
2. Citation share across the page set.
3. Search and traffic movement from connected sources.
4. Content update markers for the pages changed through the Campaign.

If performance improves, keep the Campaign running and use the same criteria to find more pages. If performance does not improve, tighten the opportunity criteria or adjust the refresh Playbook used in **Action**.

### Measure a Sentiment Campaign

After your team publishes content for accepted prompts, use **Measurement** to compare:

1. Mention rate for the prompts in scope.
2. Share of voice against competitors.
3. Sentiment movement for the theme.
4. Citation rate for the supporting sources.

Use the results to decide whether to reinforce the same theme, broaden the prompt scope, or create a new Campaign for a different topic.


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