Ads Opportunity Campaigns

Find ChatGPT ad opportunities from competitor activity and act on them with enabled Campaigns.

An Ads opportunity Campaign uses observed ChatGPT ad activity to find topics and prompts where competitors advertise and your brand has a coverage gap. Review the evidence, accept relevant opportunities, and use the Action Grid to prepare ad variants with a Playbook.

The Ads Campaign type requires separate enablement. Ad creation also requires access to the OpenAI Ads Playbook write tools and a connected ad account. Contact your AirOps team about access and the appropriate Action Grid and Playbook setup.

An AirOps Campaign organizes opportunity discovery and execution. The ad campaigns created in ChatGPT Ads Manager hold the budgets, ad groups, and ads used for delivery.

How to Configure

1. Create a Campaign with the Ads action type where available.
2. Select the Brand Kit and configure the topics and prompt tags in scope.
3. Add opportunity criteria describing the audiences, products, and claims you want the Campaign to prioritize.
4. Review and publish the Campaign, then generate opportunities.
5. Open each opportunity to inspect the diagnosis, supporting evidence, competitor references, and recommended ad strategy.
6. Accept relevant opportunities into Action. Each accepted opportunity becomes one Grid row.
7. Review the connected Playbook's inputs and run it to prepare ads. Where write tools are enabled, review the paused resources before activation.

Parameters

Setting	Purpose
Brand Kit	Supplies brand context and the tracked ChatGPT prompt data.
Topics / Prompt tags	Define the prompt scope for discovery.
Opportunity Criteria	Describe what to prioritize or exclude.
Action Grid and Playbook	Define how accepted opportunities become ad work.
OpenAI Ads connection	Authorizes enabled tools to create resources in the intended ad account.

Review the evidence and output

Discovery looks for competitor ad activity that supports a coverage-gap opportunity. A lack of supporting observations can result in no opportunities.

One opportunity can produce an ad group and multiple ad variants. Those outputs remain associated with the same opportunity, prompts, and topic; they do not each become a separate opportunity row.

Use Ads Performance to review delivery results from the connected account. Observed competitor activity helps inform a test, but it does not reveal competitor spend or prove that the same approach will perform for your brand.

Example

Find ChatGPT ad opportunities for our Brand Kit in the project-management
topic. Prioritize prompts where tracked competitors advertise and our brand
has no observed ad coverage. Include the observed creatives and prompts as
evidence. Recommend copy grounded in our approved product claims.

Review each opportunity's evidence and proposed message before running its Action Grid row. A Playbook can draft several variants for review while preserving their connection to the original opportunity.