Campaigns

Connect AI search opportunities, accepted work, and measurement in a Campaign.

Campaigns connect AI search intelligence, accepted work, and measurement around one objective.

Use a Campaign when you want one place for the objective, recommended actions, work that ships, and signals that show what changed. Results from one round of work can shape the next set of opportunities.

What a Campaign is

A Campaign is the record of an AI search effort from objective through result. It keeps the strategy, work, and measurement connected.

• Objective: The outcome you want to improve.
• Scope: The Brand Kit, topics, and folders or prompt tags the Campaign should evaluate.
• Opportunities: Recommended actions with a brief and supporting context.
• Action: The accepted work your team creates, refreshes, reviews, or publishes.
• Measurement: The performance signals that show whether the work changed visibility, citations, sentiment, traffic, or share of voice.

How teams use Campaigns

Use Campaigns to manage work from priority through measurement. A Campaign helps your team:

• Start with a priority from Insights, such as a visibility gap, citation issue, sentiment theme, or traffic trend.
• Turn that priority into opportunities for pages or prompts.
• Move accepted opportunities into Action for creation, refresh, review, and publishing.
• Keep the work tied to the same objective from strategy through execution.
• Measure what changed after the work ships.

Where enabled, Ads opportunity Campaigns find gaps in ChatGPT ad coverage from observed competitor activity and connect accepted opportunities to an Action Grid. Ad creation requires separately enabled tools and an ad-account connection.

Campaign tabs

Tab	Use it to
Opportunities	Review recommended actions, add opportunities manually, and accept or decline work.
Action	Run accepted work in a Grid-style workspace.
Measurement	Track page performance, visibility, and sentiment for accepted work.

For common questions about Campaign versions, Opportunities, Action, and Measurement, see the Campaigns FAQ.

What teams learn

Campaigns help your team decide where to invest more effort, where to double-check the work, and where to cut back. Use Measurement to find:

• Actions that improved AI visibility, citations, sentiment, traffic, or share of voice.
• Work that needs another review because the expected signal did not move.
• Efforts that should be narrowed, paused, or stopped.
• Patterns your team can use to shape the next round of opportunities and adjust the Campaign.