Outreach

Identify the most commonly cited domains for questions you're losing—revealing partnership and off-site optimization opportunities.

Outreach Opportunities identify domains that are frequently cited in AI search responses for queries where your brand doesn't appear. These represent partnership and off-site optimization targets—influential sites in your ecosystem that you can build relationships with to improve your AI search visibility.

AI search has created a new category of optimization—we call it off-site AEO (Answer Engine Optimization). Since LLMs pull from across the web, your visibility strategy needs to extend beyond your own properties. Understanding which third-party domains AI platforms trust for topics in your space enables you to develop strategic partnerships, contribute guest content, and influence how your brand and products are represented across the broader web.

The Outreach view surfaces the highest-impact domains based on citation frequency and relevance to your tracked queries, providing a data-driven prioritization for your partnership and content outreach efforts.

How It Works

AirOps identifies outreach opportunities by:

1. Analyzing citation patterns across all tracked queries where competitors appear but you don't

2. Identifying frequently-cited domains that AI platforms reference for topics in your space

3. Prioritizing by impact - ranking domains based on citation frequency and query relevance

4. Surfacing opportunities where building relationships could improve your visibility

The system shows you which external domains are capturing AI citations in your topic area, enabling strategic decisions about where to focus partnership and outreach efforts.

What You'll See

The Outreach Opportunities view displays prioritized domains including:

• Domain names - The specific sites being cited most frequently

• Citation counts - How often each domain appears in AI responses

• Example queries - Specific questions where the domain is cited

• Topic relevance - Which areas of your business the domain covers

• Competitive context - Whether your competitors are cited alongside these domains

Each opportunity represents a validated third-party source that AI platforms trust for topics relevant to your business.

Off-Site AEO Strategy

Understanding Off-Site AEO

Traditional SEO focused on optimizing content you control on your own domain. AI search fundamentally changes this by pulling content from across the entire web. Off-site AEO represents a new strategic layer where you:

• Build relationships with frequently-cited domains

• Influence content published by third parties

• Establish presence on authoritative external platforms

• Ensure accurate representation of your brand across the ecosystem

Why It Matters

You don't control what LLMs cite. By identifying which domains AI platforms trust and building relationships with those sites, you can:

• Expand your visibility beyond your own properties

• Leverage the authority of established publications

• Reach audiences through trusted third-party sources

• Protect your brand by ensuring accurate external coverage

Strategic Applications

For each domain in your outreach opportunities, evaluate:

Relationship Assessment

• Do you have existing relationships with these sites?

• Who on your team should own the relationship?

• What value can you provide to the publication?

Content Contribution

• Can you contribute guest posts or expert commentary?

• Do they accept contributed content in your topic area?

• What content formats do they publish (articles, case studies, data)?

Partnership Opportunities

• Can you co-market with the publication?

• Are there affiliate opportunities that benefit both parties?

• Can you sponsor content that serves their audience?

Influence Strategy

• Can you influence what they publish about your space?

• Should you provide product information or expert access?

• Can you become a go-to source for quotes and insights?

Taking Action

Prioritize Outreach Targets

Focus your efforts on domains with:

• High citation frequency for your most important topics

• Existing relationships you can leverage

• Clear content contribution opportunities

• Alignment with your target audience

Launch Outreach Campaigns

From the Outreach view you can:

• Select priority domains for your outreach team

• Export opportunities to Grid for CRM integration

• Track outreach status and relationship progress

• Monitor citation changes as partnerships develop

Measure Impact

After establishing partnerships, monitor:

• Changes in citation frequency from partner domains

• New queries where you gain visibility through partner content

• Overall improvement in Share of Voice metrics

• Brand sentiment in partner publications