Creation

Surface net-new content opportunities—questions your audience is asking that you're not answering at all.

Creation Opportunities identify queries where competitors appear in AI search results but you have no content addressing the topic. These represent content gaps in your strategy—questions your audience is asking that you're not answering at all.

This is your roadmap for content strategy. Instead of manual competitive research and guesswork about what topics to cover, AirOps automatically surfaces the highest-impact content gaps based on actual AI search behavior. See exactly what your audience needs, understand competitive content coverage, and build topical authority in new areas with data-driven confidence.

The Creation view prioritizes opportunities by impact and relevance, showing you the top 100 queries where creating new content can capture visibility currently going to competitors.

How It Works

AirOps identifies creation opportunities by:

1. Analyzing tracked queries across all monitored AI search platforms

2. Identifying competitive gaps where competitors consistently appear in AI responses

3. Verifying content absence - confirming you have no existing content addressing these topics

4. Prioritizing by impact - ranking opportunities based on query volume, competitive presence, and business relevance

The system continuously updates as new queries are tracked and competitive dynamics shift, ensuring your content roadmap stays current with audience demand.

What You'll See

100 Prioritized Opportunities

The Creation view displays your top content gaps including:

• Query text - The specific questions competitors are answering

• Competitor presence - Which brands are appearing for these queries

• Query volume - Relative search interest to help prioritize

• Topic clusters - Related questions grouped for comprehensive coverage

• Citation analysis - Which competitor content is being referenced

Each opportunity represents a validated content need where competitors have proven there's demand and AI platforms have shown willingness to cite content on the topic.

Strategic Value

Automated Content Strategy Research

Creation opportunities eliminate the need for manual competitive content gap analysis by:

• Automatically identifying what topics competitors cover that you don't

• Revealing questions your audience is asking that go unanswered

• Showing where you need to build topical authority

• Providing a data-driven content roadmap

Competitive Intelligence

Understand not just what content you're missing, but why it matters:

• See which competitors own certain topic areas

• Identify defensive opportunities where you need presence

• Spot emerging topics before they become critical gaps

• Track how competitor content strategies evolve

Build Topical Authority

Create comprehensive coverage in strategic areas by:

• Identifying all related queries within a topic cluster

• Planning content that addresses multiple opportunities

• Building depth that establishes you as an authoritative source

• Ensuring AI platforms have content to cite for your key topics

Taking Action

One-Click Content Creation

Move from insight to draft quickly by:

• Selecting opportunities from the prioritized list

• Launching creation workflows directly from the interface

• Generating content briefs automatically using AirOps workflows

• Producing drafts with AI-powered content generation

Bulk Content Planning

Scale your content creation efficiently:

• Select multiple related opportunities for comprehensive topic coverage

• Export opportunities to Grid for batch processing

• Organize opportunities into content calendar workflows

• Track creation status and publication progress

Filtering and Prioritization

Filter and sort creation opportunities to align with your content strategy:

• By query volume - Focus on high-demand topics first

• By topic cluster - Build comprehensive coverage in specific areas

• By competitor presence - Target queries where specific competitors dominate

• By folder - Organize by business priority or content category

• By status - Track which opportunities are in progress, drafted, or published