Queries

Gain question-level intelligence into the specific queries where your brand appears (or doesn't appear) in AI search results.

The Queries view provides detailed insights into individual search queries tracked across AI platforms. See which questions mention your brand, analyze competitor visibility, and identify gaps where your brand should appear but doesn't.

Each query is monitored daily across all connected AI search platforms, giving you a comprehensive view of your brand's performance at the question level. Use this data to understand which topics drive visibility and where you need to improve your content strategy.

Query Generation Methodology

AirOps generates tracked queries using:

• Traditional SEO keywords from your existing keyword strategy

• Real panel data from data providers showing actual LLM queries users are asking

• Data science extraction to identify high-value questions in your space

Key differentiator: Not guessing at what questions matter—using actual user query data from AI search interactions.

Daily Tracking

Every tracked question runs through all monitored AI engines daily, allowing you to:

• Monitor performance trends over time

• Identify when visibility improves or declines

• Track the impact of content changes on AI search presence

• Spot emerging opportunities as query patterns shift

Granular Query Analysis

Click into any question to see detailed analysis including:

• Actual AI-generated responses from each platform

• Your position in the answer (if mentioned)

• Competitor mentions and citations

• Full context of how your brand is referenced

• Sentiment analysis of brand mentions

• Citation sources and URLs referenced

Query Management

Manage your tracked queries with bulk operations:

• Upload queries in bulk via CSV import

• Create new queries manually or from keyword lists

• Delete queries that are no longer relevant

• Reassign queries to different topics for better organization

• Manage topics to group related queries together

Query Volume

Each query displays relative search interest calculated from:

• Search volume data

• Prompt panel interactions

• Traffic patterns

This helps you prioritize which queries to optimize for based on actual user demand.

Regional Tracking

Track query visibility performance across different countries to:

• Understand geographic variations in brand mentions

• Identify regional opportunities

• Tailor content strategies by market

• Monitor international competitive positioning