Pages

Marry traditional SEO data with AI search performance in a unified view, enabling sophisticated content prioritization strategies.

The Pages view combines traditional SEO metrics with AI search performance data in a single interface, giving you a complete picture of how your content performs across both search paradigms. This unified view enables sophisticated content prioritization strategies based on what matters most to your business.

Other tools show you AI search data in a silo. We believe that's the wrong approach. Your team needs to see SEO and AI search together because you're optimizing for both. By integrating Google Search Console, AI Search, and Google Analytics 4 data, you can identify high-impact optimization opportunities that would be invisible when looking at these metrics separately.

Use the Pages view to create custom filters that surface your highest-priority content, then take bulk action to refresh, optimize, or create new content at scale.

Integrated Data Sources

The Pages view combines three critical data sources for each URL:

Google Search Console (GSC) Data

  • Clicks - Total clicks from organic search

  • Impressions - Number of times your page appeared in search results

  • Average Position - Your average ranking position

  • Click-Through Rate (CTR) - Percentage of impressions that result in clicks

AI Search Data

  • Citations - Number of times your page is referenced in AI responses

  • Citation Rate - Percentage of relevant queries where your page is cited

  • Queries triggered - Which tracked queries result in citations to this page

Google Analytics 4 (GA4) Data

  • Traffic - Total sessions and users

  • Engagement metrics - User interaction and behavior data

  • Sessions - Total session count

  • Average session duration - How long users spend on the page

Page 360 View

Click into any page to see a complete performance overview combining AI Search, GSC (SEO), and GA4 (traffic & conversions) data in one place. The Page 360 view provides:

  • Historical performance trends across all data sources

  • Query-level breakdown showing which searches drive citations

  • Competitive context for how often competitors appear for the same queries

  • Full citation context from AI platforms

  • Traffic and conversion metrics in relation to search visibility

Custom Prioritization Strategies

Not everyone optimizes the same way. Create filters based on what matters to YOUR business by combining metrics across data sources.

Example Prioritization Strategy

Filter for pages that:

  • Lost 50% or more clicks (declining SEO performance)

  • Have at least 1 AI citation (proven AI search potential)

Result: Prime refresh candidates with validated AI search relevance but declining traditional SEO performance.

Other Common Strategies

  • Quick wins: High impressions + low CTR + high citation rate = optimize for traditional SEO while maintaining AI presence

  • AI opportunity: Strong SEO performance + zero citations = add structured data and optimize for AI citations

  • Traffic protection: High traffic + declining citations = refresh content to maintain AI visibility

  • New content gaps: Zero citations + competitor citations present = create new content targeting those queries

Bulk Action Capability

Take action at scale directly from the Pages view:

  • Select multiple pages from your filtered results

  • Export to Grid to power content optimization workflows

  • Create opportunities for refresh, optimization, or new content creation

  • Launch workflows directly from this view

Bulk actions enable you to move from insight to execution efficiently, processing dozens or hundreds of pages based on your prioritization criteria.

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