Competition

Visualize topic-level performance against competitors to prioritize content strategy and identify gaps.

The Competition view provides topic-level analysis of your brand's performance against competitors across AI search platforms. Instead of tracking individual keywords, this view aggregates queries into topic clusters to help you understand broader competitive positioning and identify strategic opportunities.

Use this data to move beyond keyword-by-keyword optimization and build comprehensive topical authority in areas that matter most to your business. The visual representation makes it easy to spot where competitors are outperforming you and where you have opportunities to gain ground.

Understanding Competition Data

The Competition view displays:

• Topic-level competitive positioning - Aggregated performance across related queries rather than individual keywords

• Visual representation - Clear charts showing where competitors are winning

• Gap analysis - Opportunity areas where competitors appear but you don't

• Performance trends - Track how competitive positioning changes across topic clusters over time

Configuring Competitors

Configure your own competitor set based on your brand context to ensure relevant competitive benchmarking. Your competitor configuration determines which brands are tracked and compared across all queries and topics.