Citations

Track which domains are being cited for questions in your space, revealing partnership opportunities and off-site strategy insights.

The Citations view reveals which domains AI platforms reference when answering queries in your space. Unlike traditional SEO where you optimize content on your own site, AI search pulls from across the entire web—creating new strategic opportunities for partnerships, guest content, and off-site optimization.

Understanding citation patterns helps you identify influential domains in your ecosystem, discover partnership opportunities, and develop strategies to earn citations from authoritative sources. Track how your citation share evolves over time and benchmark against competitors to measure the effectiveness of your content and outreach efforts.

Key Concept

LLMs are free to use whatever sources they want. Unlike traditional SEO where you control your site, AI search pulls from across the entire web, creating new strategic opportunities beyond owned properties.

Domain-Level Citation Analysis

The Citations view displays comprehensive domain-level data including:

• Citation frequency - Which domains are being cited most often across your tracked queries

• Citation share - Your domain's citation percentage compared to other sources

• Trend indicators - Whether citation counts are increasing or decreasing over time

• Emerging sources - New domains gaining traction as citation sources

• Competitor citations - How often competitor domains are being referenced

Each domain is ranked by citation count, with visual indicators showing performance trends and your domain highlighted for easy identification.

Citation Trends Over Time

Monitor citation performance across time periods to:

• Track if your citation share is growing or declining

• Identify seasonal patterns in citation behavior

• Spot when competitor domains gain traction

• Measure the impact of content changes and outreach efforts

• Understand which domains are becoming more or less influential

Historical trend data helps you assess the effectiveness of your content strategy and identify when adjustments are needed.

Strategic Applications

Off-Site Optimization Opportunities

Use citation data to inform off-site content strategy:

• Identify frequently-cited partner sites - Discover which publications and platforms AI engines trust most

• Find partnership opportunities - Pinpoint domains where establishing relationships could boost your citations

• Plan contributor content - Target high-authority sites for guest posts and collaborations

• Understand your content ecosystem - Map the broader network of sources influencing your space