Content Updates

Track and record page-level content updates for AEO and SEO Insights

Content Update steps allow you to record page-level activity, such as publishing or refreshing a page, directly from your workflows. These content updates feed into Content Updates, giving you visibility into how your content publishing activity correlates with SEO and AEO performance.

The Content Update steps include:

1. Track Content Update - record a page publish or refresh content update for a Brand Kit

Some native CMS integration steps (WordPress, Webflow, Shopify, Ghost) capture page content updates automatically. For those integrations, you do not need to add a Track Content Update step. See Content Updates for the full list of supported integrations.

Content Update steps are intended for workflows that create or update webpage content without using a native CMS step, for example when you use a Code step or Call API step to push content to an external CMS. In those cases, AirOps has no built-in way to detect the publish or refresh, so the Track Content Update step lets you log it explicitly.