SEO Research

Use SEO research tools to gather keyword, domain, backlink, and search performance data

SEO Research Tools help Playbooks gather search data before planning, refreshing, or publishing content. Use them when the Playbook needs keyword volume, ranking data, domain metrics, backlink context, or Google Search Console performance.

Tools

DataForSEO

Retrieve SEO data and keyword research, including keyword metrics, ranked keywords, related keywords, search intent, domain competitors, domain intersections, relevant pages, and organic SERP results.

Use DataForSEO when a Playbook needs broad keyword and SERP data. It can support:

• Keyword overview, search volume, CPC, competition, search intent, and monthly trends.
• Organic SERP results for a keyword.
• Ranked keywords for a domain or URL.
• Competitor domains, keyword gaps, relevant pages, related keywords, keyword suggestions, and bulk keyword difficulty.

Moz

Retrieve SEO and domain analysis, including authority metrics, link metrics, keyword metrics, and related keyword ideas.

Use Moz when a Playbook needs domain authority, page authority, spam score, linking domain data, or keyword suggestions from Moz.

Google Search Console

Read Google Search Console data for connected sites. Use it to inspect clicks, impressions, CTR, average position, pages, queries, and performance trends.

Use Google Search Console when a Playbook needs first-party performance data for owned pages. The Playbook can list available sites, then query search analytics by page, query, country, device, or date.

How to Configure

1. Open the Playbook editor.
2. Type / in the Section where search data should be gathered.
3. Select the SEO Research Tool.
4. For Google Search Console, connect a Google Search Console authentication if prompted.
5. Tell the Playbook which site, page, query, competitor, region, language, and date range to use.

Parameters

Tool	Required context	Optional guidance
DataForSEO	Keyword, URL, domain, or competitor set	Add location, language, search intent, limits, and comparison rules
Moz	Keyword, URL, or domain	Add metric type, locale, scope, and result limit
Google Search Console	Connected site and date range	Add dimensions, filters, query text, page URL, country, device, or search type

Examples

Use **Google Search Console** to find queries where `target_url` has impressions but weak CTR over the last 30 days.

Use **DataForSEO** to compare our domain against the listed competitors and return keyword gaps with search intent.