B2B Enrichment

Use B2B enrichment tools to retrieve brand, contact, and review data

B2B Enrichment Tools help Playbooks gather company, brand, contact, and review context. Use them when a Playbook needs account research, brand assets, email discovery, or product review evidence.

Tools

Brandfetch

Retrieve brand assets and information, including logos, colors, fonts, social links, and company details.

Use Brandfetch when a Playbook needs brand identity context from a company domain. It can help populate competitor tables, design briefs, partner profiles, and account research.

G2

Access G2 product reviews, ratings, and Q&A data for connected products.

Use G2 when a Playbook needs customer review evidence. The Tool can list products available to the connected account, then fetch reviews for a selected product with optional date filters.

Connect G2 in Settings → MCP Connectors before you enable it in a Playbook. The standard flow uses the AirOps OAuth app. After you connect G2, open the Playbook editor, open the Tools panel, and turn on G2 so the Playbook can use G2 review data during content creation runs.

Use your own G2 OAuth app

If your team uses its own scoped OAuth app, complete the advanced setup before you continue the G2 OAuth flow in AirOps.

1. In My.G2, open your G2 OAuth app and find the client ID and secret ID.
2. In AirOps, paste both values into Advanced OAuth client settings.
3. Click Save, then copy the AirOps callback URL: https://app.airops.com/api/mcp_connectors/oauth/callback.
4. Return to the G2 OAuth app in My.G2 and add the callback URL to the redirect URIs.
5. Return to AirOps and continue the OAuth flow.

Hunter.io

Find and verify email addresses. For access details, Talk to Sales.

Use Hunter.io when a Playbook needs contact discovery or email verification. It can search for emails by domain or company, find a person's email address, and verify deliverability for a known email.

How to Configure

1. Connect the required data source. For G2, open Settings → MCP Connectors and complete the G2 OAuth flow.
2. Open the Playbook editor.
3. Open the Tools panel or type / in the Section where enrichment data should be gathered.
4. Select or turn on the B2B Enrichment Tool.
5. Provide the domain, company, product, person, or review filters the Playbook should use.

Parameters

Tool	Required context	Optional guidance
Brandfetch	Company domain	Add requested asset types, brand fields, or fallback rules
G2	Connected G2 account and product	Add date range, review filters, rating criteria, or themes to extract
Hunter.io	Domain, company, person name, or email address	Add verification requirements, role filters, or confidence thresholds

Examples

Use **Brandfetch** to retrieve brand colors, logos, and social links for each competitor domain before building the comparison table.

Use **G2** to pull recent reviews for the selected product and group feedback by feature request, objection, and proof point.