AirOps

Use AirOps-native tools for workspace data, AEO and SEO reports, and page scraping

AirOps Tools give Playbooks direct access to AirOps workspace data and built-in research reports. Use them when a Playbook needs Brand Kit context, Knowledge Base context, Insights data, page diagnostics, competitive page analysis, or scraped page content.

Tools

AirOps MCP

Access AirOps workspace data, including Insights data, Brand Kits, Knowledge Bases, and Grids. This Tool is enabled by default for new Playbooks.

Use AirOps MCP when a Playbook needs to:

• Pull Brand Kit context before drafting or reviewing content.
• Search a Knowledge Base for source material.
• Read Grid data or use Insights data tied to tracked prompts, pages, citations, and competitors.

AirOps SEO Research

Retrieve keyword research, domain analysis, and backlink data through AirOps.

Use AirOps SEO Research for curated SEO lookups, such as keyword overview, related keywords, ranked keywords, site metrics, and linking domains.

Page 360 Report

Build a diagnostic report for one owned URL before you refresh, expand, or troubleshoot it. Page 360 combines GSC, GA4, AEO performance trends, SEO keywords, AI prompt coverage, AI referrers, metadata, freshness signals, backlinks, link health, CTAs, authority signals, and scraped page content.

Use Page 360 Report when a Playbook needs a complete view of one owned page before recommending changes. Include the Brand Kit, page URL, and time range in the instructions.

Page Versus Report

Compare one owned URL against pages winning in search and AI answers. Page Versus can anchor analysis to a target keyword or prompt, then compare competitor pages, keyword gaps, content gaps, search intent, topic coverage, headings, FAQs, page structure, metadata, backlinks, and optional live citation checks.

Use Page Versus Report when a Playbook needs competitive guidance. Include the owned page URL and either a target keyword, target prompt, or both. You can also tell the Playbook whether to focus on SEO, AEO, or both.

Web Page Scrape

Scrape content from web pages for analysis, rewriting, enrichment, or source review.

Use Web Page Scrape when the Playbook needs page content as text, HTML, or markdown. For dynamic pages, tell the Playbook to render JavaScript or remove boilerplate if the main content is hard to extract.

How to Configure

1. Open the Playbook editor.
2. Place your cursor in the Section instruction where the Tool should be used.
3. Type / and select the AirOps Tool from the menu.
4. Describe when the Playbook should use the Tool and what result it should produce.
5. For report Tools, include the page URL, Brand Kit, target keyword, or target prompt in the Section instructions.

Parameters

Tool	Required context	Optional guidance
AirOps MCP	The AirOps resource to read from, such as a Brand Kit, Knowledge Base, Insight, or Grid	Explain which fields, files, prompts, or rows matter
AirOps SEO Research	Keyword, domain, URL, or competitor to research	Add region, language, or comparison criteria
Page 360 Report	Owned page URL and Brand Kit	Add 7-days, 30-days, or 90-days as the time range, plus any issues to inspect
Page Versus Report	Owned page URL and Brand Kit	Add target keyword, target prompt, competitor limit, AI provider, citation check instructions, or SEO/AEO focus
Web Page Scrape	URL to scrape	Add output format, JavaScript rendering, proxy, headers, cleanup needs, or sections to extract

Examples

Use **Page 360 Report** to analyze `target_url`. Preserve sections that drive search traffic, then identify content gaps and outdated claims.

Use **AirOps MCP** to pull Brand Kit context before drafting. Apply the product line, audience, and writing rules that match this page.