Ads

Analyze OpenAI Ads performance and create or manage ad resources with enabled Playbook tools.

Use OpenAI Ads in Playbooks to inspect account performance, prepare campaign briefs, and recommend changes. Where write tools are enabled, a Playbook can also create and manage campaigns, ad groups, and ads.

Creating, editing, activating, and archiving ads through Playbooks requires separate enablement. Access to performance reporting does not automatically include write tools. Contact your AirOps team about availability.

How to Configure

1. Open the Playbook editor.
2. Type / in the Section where you want to work with ads.
3. Select OpenAI Ads.
4. Select or connect the required OpenAI Ads authentication. Use an API key from ChatGPT Ads Manager.
5. Specify the account or resources, date range, and metrics to analyze. For enabled write tools, describe the exact resources and settings to create or change.

Capabilities

Task	Supported behavior
Analyze performance	Retrieve account, campaign, ad group, and ad-level insights.
Manage campaigns	Create, inspect, edit, and archive campaigns where write tools are enabled.
Manage ad groups	Create groups under a campaign, inspect or edit their settings, and archive them where enabled.
Manage ads	Upload creative images, create ads, and inspect, edit, or archive existing ads where enabled.
Extend a campaign	Add ad groups and ad variants to an existing campaign where enabled.

Review and activation

Playbook creation tools create campaigns, ad groups, and ads in a paused state. The activation flow asks you to review the exact resources, budget, targeting, and creative before choosing Activate now or Keep paused.

The archive flow identifies the exact resource and offers Archive or Keep. Review edits carefully: changes to existing active resources affect the connected ad account.

Parameters

Task	Required context	Additional guidance
Analyze	Connected account	Campaign, ad group, or ad IDs; date range; daily breakdown; metrics to compare
Create campaign	Name, objective, and budget	Targeting, exclusions, scheduling, and instructions to keep resources paused
Create ad group	Parent campaign, name, and bid settings	Context hints describing the audience or situation
Create ad	Parent ad group, copy, destination, and creative image	Brand Kit guidance and the variants to test
Edit or archive	Exact existing resource	The requested changes and review instructions

Examples

Compare performance

Use OpenAI Ads to compare campaign performance for the last 30 days.
Return spend, impressions, clicks, and CTR. Identify which ads merit a
creative review and explain the evidence for each recommendation.

Create a paused campaign

For a workspace with write tools enabled:

Use our Brand Kit to draft two ChatGPT ad variants for our project-management
software. Create a campaign with a daily budget of 25 in the account currency,
a clicks objective, and United States targeting. Create an ad group with a
maximum bid of 0.06. Use the approved image and landing-page URL I provide.
Keep the campaign, ad group, and ads paused. Summarize the created resources
and their IDs so I can review them before activation.

For competitor research without an ad-account connection, use the observed Ads MCP tools. These query the ads AirOps observes in tracked ChatGPT answers.