Content Review and Quality Scores

Automatically score generated content for AI Discoverability and Brand Adherence

Overview

Content Review runs automated quality checks on enabled Playbook and Workflow outputs after each run completes.

Each check tells you what could be improved and why. You decide what to act on: suggestions can be applied with one click or ignored entirely. Content Review is available on all plans.

How scoring works

Content Review scores each output out of 100 points.

The score is made up of two parts:

Score area	Points	What it measures
AI Discoverability	50	How likely your content is to be found and cited in AI search.
Brand Adherence	50	How well your content follows your Brand Kit writing rules.

AI Discoverability includes checks across Information Gain, Search Intent, E-E-A-T, and Readability. Brand Adherence checks writing rule adherence.

The check weights below are shown as points out of the full 100-point Content Review score.

How to Configure Content Review

You can configure Content Review from two places:

• For a Playbook Artifact: Select the Artifact you want to score, such as a final article, draft article, or other generated output, then enable the checks you want to run.
• For a Workflow in a Grid: Open the menu on a Workflow output column, select Content Review, then enable the checks you want to run.

After Content Review is enabled, the selected checks run automatically when the Playbook or Workflow finishes. Open the Content Review icon on an output to view the score and results. You do not need to start the checks separately after the run.

Available checks

SERP means search engine results page. E-E-A-T means experience, expertise, authoritativeness, and trustworthiness.

Category	Check	Score weight	What it checks
Brand Adherence	Check writing rule adherence	50	Checks whether the content follows the active Brand Kit writing rules.
Information Gain	Check for net-new knowledge beyond top SERP results	10	Checks whether the content adds original value beyond what already ranks, such as unique data, first-party examples, expert perspective, or a new angle.
Information Gain	Review coverage of top SERP topics	10	Checks whether the content covers the table-stakes topics that top search results already address for the target keyword.
Search Intent	Check answer completeness for the target prompt	5	Checks whether the content fully answers the target prompt, including supporting questions the searcher would expect covered.
Search Intent	Check intent matches the dominant SERP intent	5	Checks whether the content has the right goal for the search result, such as educational, comparison, commercial, or product-focused.
Search Intent	Check keyword presence in H2 headings	0.5	Checks whether at least one H2 heading includes the target keyword or a close keyword variant.
Search Intent	Check keyword in intro (first 100 words)	0.5	Checks whether the target keyword or a close variant appears near the beginning of the content.
Search Intent	Review keyword density	0.5	Checks whether the target keyword is used naturally throughout the content, without being missing or overused.
E-E-A-T	Check for concrete first-party insights	5	Checks whether the content includes the brand's own data, customer examples, research, or results with concrete details.
E-E-A-T	Check the article's topic fits the brand's expertise	2.5	Checks whether the article's main topic fits the brand's demonstrated expertise and authority.
E-E-A-T	Check named sources for third-party claims	2.5	Checks whether third-party claims that need proof name a specific source, instead of using vague phrases like "research shows."
E-E-A-T	Check source links for third-party claims	2.5	Checks whether third-party claims that need proof include a link to the source.
E-E-A-T	Review internal link count	0.5	Checks whether the content includes an appropriate number of links to related pages on the same site.
E-E-A-T	Review external link count	0.5	Checks whether the content includes an appropriate number of links to relevant outside sources.
E-E-A-T	Check for broken links	0.5	Checks whether links in the content are reachable, and flags broken links or links that need manual review.
Readability	Check format matches the dominant SERP format	2.5	Checks whether the content uses the format searchers expect, such as a guide, listicle, comparison, how-to, or landing page.
Readability	Review sentence conciseness	0.5	Checks whether sentences are short enough to be easy for readers, search engines, and AI systems to parse.
Readability	Review paragraph length and scannability	0.5	Checks whether paragraphs are short and focused enough to scan easily.
Readability	Review bullet brevity and completeness	0.25	Checks whether bullet points are concise, complete, and easy to scan.
Readability	Review list item grammatical consistency	0.25	Checks whether list items follow a consistent grammatical pattern, format, and punctuation style.
Readability	Review heading hierarchy consistency	0.25	Checks whether headings are structured correctly, with a clear H1 and no skipped heading levels.
Readability	Review heading clarity and descriptiveness	0.25	Checks whether headings clearly describe each section, without vague, overly promotional, or overly long wording.

Review results

After the checks finish, a panel appears next to the content showing your results. You will see checks you passed, such as "No broken links," and suggestions for improvements, such as "Add concrete first-party insights," "Add a source link for this third-party claim," or "Shorten long paragraphs."

For each suggestion, you will see:

• What was flagged: The specific section or element.
• Why it was flagged: The check it did not meet.
• What to improve: Concrete suggestions.

Apply suggestions

When you click Apply on selected suggestions, AirOps uses your content, the flagged checks, and the suggested improvements to rewrite the relevant sections.

You review the result before it is saved. Nothing changes without your approval.

Task usage

Content Review currently does not consume tasks when it scores an output. Review Usage and Billing for current metering.

Best practices

Use recurring suggestions to improve your system, not just individual pieces. If you find yourself applying the same suggestion every time, that is a signal to go upstream:

• Add it as a writing rule in your Brand Kit so your Playbooks and Workflows produce better content from the start.
• Upload first-party research or data to a Knowledge Base so your content has original insights built in.
• Adjust your Playbook instructions or Workflow prompts to address the pattern at the source.

Content Review creates a flywheel: checks surface what to improve, you apply fixes to individual content, and you feed those learnings back into your Brand Kit, Knowledge Bases, Playbooks, and Workflows so the next batch comes out better.